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Driving Cloud Innovation: SSDs Change Cloud Storage Paradigm

IT has more opportunities than ever before with the growth in users, devices, data and secure cloud services. This creates not only a more enriching experience for users, but more opportunities for businesses. The key to capitalizing on these opportunities is to have the right tools in place to help scale operations. In his Day 3 Keynote at 12th Cloud Expo | Cloud Expo New York [June 10-13, 2013], Intel’s Rob Crooke will describe the range of products that Intel provides to support different usage models faced by IT with a specific emphasis on the advancement in SSDs.

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Cloud Expo New York: When APM Meets Big Data

Analyzing Hadoop jobs and speeding them up is often a tedious and time-consuming effort that requires experts.
In his session at the 12th International Cloud Expo, Michael Kopp, a technology strategist in the Compuware APM center of excellence, will show you how proven APM techniques can be used to speed up your Hadoop jobs at the core without going through tons of log files, beyond just adding more hardware and within minutes instead of hours or days.
Michael Kopp is a technology strategist in the Compuware APM center of excellence and has more than 10 years of experience as an architect and developer in the Java/JEE space. Additionally, Kopp specializes in architecture and performance of large-scale production deployments with a special focus on virtualization and cloud.

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Verizon to Go into the Cloud Storage Biz

Verizon Wireless is going into the cloud storage business for tablets and smartphones up against the likes of Dropbox.
It ultimately expects to let customers transfer information between operating systems.
The Verizon Cloud will roll out the service soon, starting with Android and moving on to iOS and then other operating systems later this year.
Verizon would like to see consumers install the upcoming secure app on all their devices including Windows computers so they can upload content and sync it in the cloud.
The company reasons that the content on the widgets is “more valuable than the device itself” and that it can give folks, for some reason all too careless with their widgets, a place to go to restore this content if they lose the device.
The widgetry will be able to handle text messages, call logs, contacts, music, multimedia and other files up to 125GB of storage.

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Achieving the Full Promise of the Cloud

As the cloud market explodes, a distinct chasm has become apparent between the operation of infrastructure and applications. Sharing, isolation and load balancing issues in the network, combined with high density virtualization in compute and storage resources, can adversely impact the performance of applications running across the network, frustrating application developers and end users alike.
Enter application defined networking (ADN), which offers great business value for cloud users. A complement to software defined networking (SDN), ADN enables applications to directly control and adapt their networking for optimal performance across both public and private clouds, without compromising on portability or security. With ADN solutions, developers and administrators can automatically instrument, analyze and reconfigure the virtual network of resources to ensure that their cloud-based applications will perform optimally under highly variable conditions, and that they can quickly respond should outages or problems occur.

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Cloud Expo New York: Aligning Your Cloud Security with the Business

Multi-tenant environments bring a new set of challenges when it comes to security.
In his session at the 12th International Cloud Expo, Omar Khawaja, Global Principal, Security Solutions, at Verizon Terremark, will provide a structured and sequenced data-centric security approach to identify and align users, systems and access to data. Cloud Expo attendees will learn the key considerations to be had when outsourcing IT environments to the cloud as well as the importance of a model-driven template.
Omar Khawaja is Global Principal, Security Solutions, at Verizon Terremark.

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Azure & That Dear Old Crinkle of Green: Bloomberg

In the last 12 months annual revenues for Azure have topped a billion dollars according to Curt Anderson, CFO of Microsoft’s Server and Tools unit where Azure is housed.
It’s the first time the Microsoft cloud has hit this storied height and suddenly people are talking about it being in the running against Amazon Web Services, which is believed to have done $1.8 billion last year on its eventual way to $20 billion sometime before the decade ends.
Microsoft needs Azure to click in case the bottom continues to fall out of the Windows OS market.
Forrester told Bloomberg that Azure has roughly 20% of the cloud market to Amazon’s 71%. And it thinks Azure may have 35% in the next year, doubling annually from here on out.
It said, “Microsoft probably has more net new growth opportunity sitting in front of them than probably anyone in the market.”

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Business Strategy for Enterprise Cloud Startups

BusinessSuccessWith cloud computing becoming the center of almost every new enterprise IT project, more and more startups decide to compete in the area. This raises the question: «Are they ready to fulfill the enterprise needs?» Forget the need to have one big customer. This can open few doors but if your startup’s business strategy is wrong those will be shut down soon. It is true that one prominent customer can boost your sales but in my opinion there are two more important things that can help your startup get customers fast.
First question you need to ask yourself is: «Do I target the right audience?» If you want to play in the cloud space you need to look at two different points of view – the developer one and the IT one, and make sure that you understand both. And trust me, John Engates, CTO of Rackspace, is right by saying «the traditional datacenter admin, even the CIO, don’t necessary understand a developer’s standpoint» (see Cloud Operability and the Battle for the Open Cloud at forbes.com).

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Cloud Expo New York | License Management: Now What?

License and compliance management was difficult when most everything you needed was terrestrial – on the ground, tangible, countable. But as assets float toward and into the cloud, license and compliance management are becoming more complex, more challenging, and even more important.
In his session at the 12th International Cloud Expo, Erik Iversen, Leader, Software Asset Management Team at SHI International, to discuss how to use a simple three-step model to help get ready.
Erik Iversen leads the Software Asset Management team at SHI International. He started the SAM Services team in 2008 with just one customer; now the team supports a variety of software governance and compliance programs for hundreds of customers of all shapes and sizes.

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