If you’ve sat in front of a television lately, chances are that you have seen an advertisement for a Do-It-Yourself website for your small business. Who would believe that in this hyper-wired world we live in that some businesses still don’t have a website? Clearly some don’t. And the fact that we’re getting bombarded with these offers every night during prime time shows you just how significant an opportunity exists.
DIY websites are all the rage. For the end-user, they are low-cost, low-risk, full-featured, and easy-to-use. For hosters, they are a great way to attract and retain new SMB customers, and to eventually sell them more services and increase ARPU. And, because of intuitive WYSIWYG design and editing tools, they are also fairly easy to support.
The jump from having no web presence to having a basic website can be dramatic for a SMB – suddenly they are discoverable and contactable – but it’s not the same as having a storefront with goods and services available for purchase 24/7/365. It’s like the difference between having a ‘business’ or a ‘business card’ at your web address.
Enter e-commerce, SaaS-style.
In case you missed it, in June Parallels announced the availability of Parallels Web Presence Builder 11.5. This latest release delivers usability and performance improvements as well as new features that are sure to delight web hosters by helping them to attract and retain new SMB customers.
But the real news about this release is not just the features, it’s about availability. Now shared hosters can offer Web Presence Builder via any of the following hosting platforms: Parallels Plesk Panel, Parallels Plesk Automation, Parallels Automation, Parallels Business Automation Standard and cPanel. And if you’re not using any of these, we have an option for you as well.
While third-party site builder tools are typically provided as a ‘checkbox’ in a hosting plan, Parallels Web Presence Builder enables you to put your website builder to work for you attracting new business by enabling you to lead with a customized, full-feature do-it-yourself business website. From the smallest hoster with a single Parallels Plesk Panel to some of the largest telcos worldwide, Web Presence Builder meets the needs of a wide range of hosters, enabling them compete in this space.
To learn more about Web Presence Builder and its value for shared hosters, please join us on Thursday July 18th at 11:00 (PDT) for a special webinar: Attract SMBs With Your Own Business Website Offer. In this webinar we will provide an overview of Web Presence Builder and its benefits, see it in action, discuss deployment options, and hear from a hoster who offers it to their customers.
Please join us if you can! Register Now.