On the eve of its AWS re:Invent 2015 event internet giant Amazon is positioning itself for a run at the business intelligence market.

Already announced is the Amazon Elasticsearch Service, is a managed service designed to make it easier to deploy and operate Elasticsearch in the AWS cloud, on which more later.

In addition the WSJ is reporting the likely launch of a new analytics service, codenamed SpaceNeedle, which is set to augment AWS with business intelligence tools. The reported strategic aim of this new service is to both strengthen Amazon’s relationship with AWS customers and allow it to broaden its total available market.

Back to the Elasticsearch service, BCN spoke to Ian Massingham, UK Technical Evangelist at AWS, to find out what the thinking behind it is. “This service is intended for developers running applications that use Elasticsearch today, or developers that are considering incorporating Elasticsearch into future applications,” he said “Elasticsearch is a popular open-source search and analytics engine for use cases such as log analytics, real-time application monitoring, and click stream analytics.”

Apparently Wikipedia uses Elasticsearch to provide full-text search with highlighted search snippets, as well as search-as-you-type and did-you-mean suggestions, while The Guardian uses Elasticsearch to combine visitor logs with social network data to provide real-time feedback to its editors about the public’s response to new articles.

Expect more AWS news as the re:Invent event gets underway. Already Avere Systems has unveiled Avere CloudFusion, a file storage application for AWS, that aims to provides a cloud file system to leverage Amazon Elastic Compute Cloud (EC2) and Amazon Elastic Block Store (EBS) with the cost efficiencies of Amazon Simple Storage Service (S3), all with the simplicity of network-attached storage.