Speaking at EMC World in Las Vegas, Dell CEO Michael Dell and EMC CEO Joe Tucci outlined the rationale behind one of history’s largest mergers, and announced the name of the industry’s latest tech giant – Dell Technologies.

The group itself will be known as Dell Technologies upon the completion of the reported $67 billion merger, though there will also be several individual operating brands. Dell’s client services group will continue to be known as Dell, with the soon-to-be merged enterprise business known as Dell EMC.

“There are certain times once every two or three generations where everything changes,” said Tucci. “The industrial revolution went on for more than 100 years and changed everything they knew back then. Many new companies were born out of the opportunities that were created, and many failed as they didn’t. We are now on the cusp of an even bigger revolution, the digital revolution.”

Tucci, speaking at what he seemingly disappointingly admitted would be his final EMC World, highlighted the vast scale of change at which the world is undergoing currently. IoT and the connected world specifically are redefining not only the way in which individuals communicate with each other, but also the way in which enterprise organizations are structured and operated. The merger enables two companies, which could potentially be perceived as being stuck in a traditional IT world, to create a new brand which can capitalize on digitalization trends.

“We have to change rapidly to be on the wave of this revolution,” said Tucci. “The merger with Dell allows the company to change the concept of the business and capitalize on the opportunities presented by the digital revolution.”

Michael Dell’s contribution to the opening keynote focused more on the rate of innovation, normalization and implementation of new technologies which are driving the digital revolution. EMC World has now been running for 15 years, debuting in 2001, the same year which saw the launch of the iPod, Sun E25k as the state of the art data centre technology and the first availability of 3G networks. Dell commented that while these once-innovations could now be seen as relics, it raise the question of what is possible during the next 15 years.

“Think about 15 years from now, to the year 2031,” said Dell. “Currently, if you want to code the human genome it takes around 36 hours. In 2031 it will take 94 seconds. In 2031 more than half the cars on the road will be driverless, and there will be more than 200 million connected devices. There will be thousands of innovations which we can’t even begin to perceive. I believe that it could happen sooner as well. The marginal cost of making something intelligent is fast approaching zero.

“The new digital, connected world will require data centre infrastructure to be architected in a different way. It’s going to be cloud native and operated on a Devops methodology. EMC and Dell are merging to create a company which can deliver this concept.”

“We are combining Dell and EMC to help you navigate a successful path, to modernise your IT, reduce costs and helping you create your digital future.”

The merger itself could be evidence of the weight of the digital world and the expectations which are placed on companies to succeed in the new ecosystem. Rather than attempting to change the perception of the organization which they oversee, like IBM and Intel for instance, the merger enables Tucci and Dell to create a new brand which can be defined as how and where they desire. Unlike companies who are in the process of redefining themselves for the cloud era, Dell Technologies can position itself where-ever it chooses in the market, without worry of legacy perceptions.

Dell also claimed the new company will have a significant advantage over competitors due to the fact it will be private. Leaning on the idea Dell Technologies will not have outside influences to be concerned about as publicly trading organizations do, Dell believes the new company can invest for long-term ambition, as opposed to short-termist aims which could be perceived to damage technological innovation.

The IoT wave is continuing to grow, and as we see more devices deployed, more data collected and more cloud-orientated behaviour infiltrating the boardroom, the role of the data centre is likely to become more evident. Dell believes the modern data centre will be the centre of the new technology world, enabling innovation in an increasingly competitive market, and the merger has created a new organization which can capitalize on these trends. The success of the new company remains to be seen, though the new proposition and brand does have the potential to remove perceived doubt as to how traditional IT players can operate in “The Next Industrial Revolution” as Michael Dell highlighted.