Where Is the Cloud Going? Try Thinking “Minority Report”

I read a news release (here) recently where NVidia is proposing to partition processing between on-device and cloud-located graphics hardware…here’s an excerpt:

“Kepler cloud GPU technologies shifts cloud computing into a new gear,” said Jen-Hsun Huang, NVIDIA president and chief executive officer. “The GPU has become indispensable. It is central to the experience of gamers. It is vital to digital artists realizing their imagination. It is essential for touch devices to deliver silky smooth and beautiful graphics. And now, the cloud GPU will deliver amazing experiences to those who work remotely and gamers looking to play untethered from a PC or console.”

As well as the split processing that is handled by the Silk browser on the Kindle Fire (see here), I started thinking about that “processing partitioning” strategy in relation to other aspects of computing and cloud computing in particular.  My thinking is that, over the next five to seven years (at most by 2020), there will be several very important seismic shifts in computing dealing with at least four separate events:  1) user data becomes a centralized commodity that’s brokered by a few major players,  2) a new cloud-specific programming language is developed, 3) processing becomes “completely” decoupled from hardware and location, and, D) end user computing becomes based almost completely on SoC technologies (see here).  The end result will be a world of data and processing independence never seen that will allow us to live in that Minority Report world.  I’ll describe the events and then will describe how all of them will come together to create what I call “pervasive personal processing” or P3.

User Data

Data about you, your reading preferences, what you buy, what you watch on TV, where you shop, etc. exist in literally thousands of different locations and that’s a problem…not for you…but for merchants and the companies that support them.  It’s information that must be stored and maintained and regularly refreshed for it to remain valuable, basically, what is being called “big data.” The extent of this data almost cannot be measured because it is so pervasive and relevant to everyday life. It is contained within so many services we access day in and day out and businesses are struggling to manage it. Now the argument goes that they do this, at great cost, because it is a competitive advantage to hoard that information (information is power, right?) and eventually, profits will arise from it.  Um, maybe yes and maybe no but it’s extremely difficult to actually measure that “eventual” profit…so I’ll go along with “no.” Now even though big data-focused hardware and software manufacturers are attempting to alleviate these problems of scale, the businesses who house these growing petabytes…and yes, even exabytes…of data are not seeing the expected benefits—relevant to their profits—as it costs money, lots of it.  This is money that is taken off the top line and definitely affects the bottom line.

Because of these imaginary profits (and the real loss), more and more companies will start outsourcing the “hoarding” of this data until the eventual state is that there are 2 or 3 big players who will act as brokers. I personally think it will be either the credit card companies or the credit rating agencies…both groups have the basic frameworks for delivering consumer profiles as a service (CPaaS) and charge for access rights.  A big step toward this will be when Microsoft unleashes IDaaS (Identity as a Service) as part of their integrating Active Directory into their Azure cloud. It’ll be a hurdle for them to convince the public to trust them, but I think they will eventually prevail.

These profile brokers will start using IDaaS because then they don’t have to have separate internal identity management systems (for separate data repositories of user data) for other businesses to access their CPaaS offerings.  Once this starts to gain traction you can bet that the real data mining begins on your online, and offline, habits because your loyalty card at the grocery store will be part of your profile…as will your
credit history and your public driving record and the books you get from your local library and…well, you get the picture.  Once your consumer profile is centralized, all kinds of data feeds will appear because the profile brokers will pay for them.  Your local government, always strapped for cash, will sell you out in an instant for some recurring monthly revenue.

Cloud-specific Programming

A programming language is an artificial language designed to communicate instructions to a machine, particularly a computer. Programming languages can be used to create programs that control the behavior of a machine and/or to express algorithms precisely but, to-date, they have been entirely encapsulated within the local machine (or in some cases the nodes of a super computer or HPC cluster which, for our purposes, really is just a large single machine).  What this means is that the programs written for those systems need to know precisely where the functions will be run, what subsystems will run them, the exact syntax and context, etc.  One slight error or a small lag in the response time and the whole thing could crash or, at best, run slowly or produce additional errors.

But, what if you had a computer language that understood the cloud and took into account latency, data errors and even missing data?  A language that was able to partition processing amongst all kinds of different processing locations, and know that the next time, the locations may have moved?  A language that could guess at the best place to process (i.e. lowest latency, highest cache hit rate, etc.) but then change its mind as conditions change?

That language would allow you to specify a type of processing and then actively seek the best place for that processing to happen based on many different details…processing intensity, floating point, entire algorithm or proportional, subset or superset…and fully understand that, in some cases, it will have to make educated guesses about what the returned data will be (in case of unexpected latency).  It will also have to know that the data to be processed may exist in a thousand different locations such as the CPaaS providers, government feeds, or other providers for specific data types.  It will also be able to adapt its processing to the available processing locations such that it elegantly deprecates functionality…maybe based on a probability factor included in the language that records variables over time and uses that to guess where it will be next and line up the processing needed beforehand.  The possibilities are endless, but not impossible…which leads to…

Decoupled Processing and SoC

As can be seen by the efforts NVidia is making is this area, it will soon be that the processing of data will become completely decoupled from where that data lives or is used. What this is and how it will be done will rely on other events (see previous section) but the bottom line is that once it is decoupled, a whole new class of device will appear, in both static and mobile versions, that will be based on System on a Chip (SoC) which will allow deep processing density with very, very low power consumption. These devices will support multiple code sets across hundreds of cores and be able to intelligently communicate their capabilities in real time to distributed processing services that request their local processing services…whether over Wi-Fi, Bluetooth, IrDA, GSM, CDMA, or whatever comes next, the devices themselves will make the choice based on best use of bandwidth, processing request, location, etc.  These devices will take full advantage of the cloud specific computing languages to distribute processing across dozens and possibly hundreds of processing locations and will hold almost no data because they don’t have to, everything exists someplace else in the cloud.  In some cases these devices will be very small, the size of a thin watch for example, but they will be able to process the equivalent of what a super computer can do because they don’t do all of the processing, only what makes sense for the location and capabilities, etc.

These decoupled processing units, Pervasive Personal Processing or P3 units, will allow you to walk up to any workstation or monitor or TV set…anywhere in the world…and basically conduct your business as if you were sitting in from of your home computer.  All of you data, your photos, your documents, and your personal files will be instantly available in whatever way that you prefer.  All of your history for whatever services you use, online and offline, will be directly accessible.  The memo you left off writing that morning in the Houston office will be right where you left it, on that screen you just walked up to in the hotel lobby in Tokyo the next day, with the cursor blinking in the middle of the word you stopped on.

Welcome to Minority Report.

Iomart eyes big data as their stock goes up and up

UK cloud service provider Iomart is centring primarily on big data having posted “strong and solid” figures for the last financial year.

Iomart this week announced a two-thirds increase in pre-tax profits, up to £6.9 million, and a one-third increase in revenue, up to £33.5 million, and according to marketing director Phil Worms the figures were in line with company expectations.

Worms used a football analogy to describe the results, telling Cloud Tech: “We’re delighted obviously, but as with anything you’re only as good as your last result, so we’re now focusing on the next set.

“It’s extremely positive, but the market expected us to deliver,” he added.

Concerning the idea of big data – the transferral of data which exceeds the capacity of conventional databases – Worms stated that it was the “next buzz word” and that it was going to affect everyone in the …

The Spectrum of Hardware for the Cloud

When I joined Cisco in 1996, I was sitting in new-hire orientation and distinctly remember one of the VPs tell us that, «we are a software company». I remember being surprised at this, because we had just finished touring an incredible lab filled with huge boxes of blinking lights. But after working with the products for a few months, it became obvious that the value to our customers was the stability and flexibility of the IOS software (no kids, not the stuff on your iPhone).

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Mission Impossible, Solved

Enterprise IT managers are tasked with the mission to solve for the vast explosion of business data. As business data continues its relentless growth, building complex, tiered storage architectures is no longer practical. It has been nearly impossible to keep ahead of the explosion of data, until now.
Attend this webcast and join storage industry expert, David Vellante, as he leads a discussion with IBM and IBM Ecosystem partner, Nirvanix, on how to solve for the explosion of today’s unstructured data in the enterprise.

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Global SMB Market: Web Presence

 

Part 3 of a 5-part series detailing Parallels SMB Cloud Insights research


In this Global SMB Market series we’ve been discussing our Parallels SMB Cloud Insights to help service providers target the rapidly-growing cloud services market for small and medium businesses. In our last post we talked about global growth opportunities in hosted infrastructure. This week we’ll discuss the opportunities for web presence with these companies.

 

As with hosted infrastructure, the opportunities in the web presence sector depend on the market segment to which a country belongs. However, compared to hosted infrastructure, there is already a strong penetration rate for all three market segments identified in our report (see Table 2, below), which can mean an easier job for service providers.

 

  

 

A Developed Web Presence

 

Developed countries with mature cloud services already have a well-developed web presence, with about 50% of companies having a service provider and 70% having a website. But even with these web-savvy companies, or Cloud Expanders, there is opportunity. 

 

First, self-hosting a website is an expensive and technically complex solution for SMBs, yet the 15 to 20% of micro and small companies in this segment are currently doing just that. Service providers can educate these SMBs about the advantages of third-party web hosting and encourage them to switch to a hosted service. Second, service providers can offer tools such as website design, social media, and e-commerce capabilities, all elements that can be overwhelming and otherwise expensive for smaller businesses.

 

Maturing into Cloud Services

For companies in developed countries with maturing cloud services the opportunities are a little different. Our research found that only 50% of the SMBs in this group have a website, compared to 70% in the previous segment. But even with this dramatic drop in penetration, there is an opportunity to switch companies that are currently self-hosting – so-called Cloud Converters – to more affordable, easier to manage third-party web hosting as well as upsell services. 

 

In addition, the 50% of SMBs in this segment that don’t currently have a website actually show a high willingness to adopt a hosted web presence, with over 30% of them considering adding third-party web hosting plans in the next three years, so now is the perfect time for service providers to get in on the ground floor.

 

Emerging into the Cloud

 

The web presence market among SMBs in developing countries with emerging cloud services has ample room for growth. Currently, less than 40% of SMBs in these countries have a company website, making these Cloud Leapers the primary opportunity in this market. Not only are they the largest group with no website, but they also show a strong willingness to adopt: about 35% of them plan to add a third-party web hosting plan in the upcoming three years.

 

Among all SMBs, whether they have a website or not, social media pages are the top forms of web presence. Although current penetration rates are still low, service providers should keep social media integration tools in mind, especially as Internet usage in all segments grows and leads to higher penetration rates.

 

In the next installment we’ll discuss options for Hosted Communication and Collaboration for SMBs.

 

Want to know more? Parallels has updated and enriched its wildly popular research on SMBs and their move to the cloud. We’ll present our findings in a webinar on May 30thIn this webinar, we will share the results of our latest US SMB research, including how SMBs are adopting cloud services, how much is being spent on each type of service, and how service providers should market to SMBs to benefit from the upcoming growth in this booming market.

 

Register now!

 

 

UShareSoft Coupon Code ▸ usharesoftVIPgold Offer as Cloud Expo Sponsor

As an exhibitor at Cloud Expo New York, UShareSoft is offering special passes to SYS-CON’s 10th International Cloud Expo, which will take place on June 11–14, 2012, at the Javits Center in New York City, New York.
UShareSoft offers a cloud server template factory and enterprise app store platform for self-service software onboarding to cloud. UShareSoft’s UForge enables customers to automate the creation and management of cloud images and server templates, with full software governance. Additionally, UForge allows hosting providers to build their own dynamic app store for enterprise IT applications, quickly scaling their cloud services business and ecosystem. UShareSoft tools are helping hosting providers, ISVs and enterprises in their transition phase to the cloud. Headquartered in Europe, UShareSoft has an R&D center in Argentina and offices in the United States and Japan.

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Access HP Cloud Storage from Mac OS X

If you have an HP Cloud account, you may be familiar with the following screen, which is the HP web based storage browser for HP Cloud Object Storage. You can upload, download and browse the files and folders in your HP Cloud Object Storage. Besides the HP Cloud Storage Web Browser access, you may also want to access the cloud storage from PC, from Mac, from mobile devices or from file servers. This is when Gladinet Cloud can help.

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(ISC)² Coupon Code ▸ isc2VIPgold Special Offer as Cloud Expo Media Sponsor

As a Media Sponsor of Cloud Expo New York, (ISC)² is offering special passes to SYS-CON’s 10th International Cloud Expo, which will take place on June 11–14, 2012, at the Javits Center in New York City, New York.
The International Information Systems Security Certification Consortium, Inc., (ISC)², is the global leader in educating and certifying information security professionals throughout their careers. Our reputation has earned our certifications numerous awards and global recognition. As one of our members, you’ll have access to current industry information, networking opportunities, discounts on industry conferences and valuable career tools.

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