Networking giant Huawei has launched a series of cloud hosting services for the European mobile service provider market. It unveiled details of the Digital inCloud programme at the MVNO Networking Congress in London, where Huawei signed a memorandum of understanding with participating partners.

Digital inCloud is to be a service aggregator and distributor which allows global carriers and partners to connect. By doing so they can build a digital ecosystem comprised of different payment, message notification, voice/cloud call centres and business operations analyses from all the carriers. Digital inCloud will be a bridge between partners and telcos in digital product distribution and trading.

The European Hosting Centre will be based in the UK and run on Huawei’s MVNX platform, which can hosts more than 1 million mobile virtual network operator (MVNO) subscribers across Europe. The European hosting centre will also include a series of off-the-shelf cloud hosting services available to all European operators.

Both content and applications will be delivered ‘as-a-service’ by bridging the gap between partners and telcos in digital product distribution and trading. Currently, Huawei has aggregated 200,000 digital content items from 2100 content partners worldwide, including digital music, 2700 mobile games, 20,000 hours of premium video, live channels, open API and traffic monetization.

The Video ‘as-a-Service’ offering aggregates film from Huawei global partners, mobile network operators and virtual mobile network operators. It will support multiple definitions including SD, HD and 4K(UHD) on devices including home TVs, smartphones and tablets.

Meanwhile telcos will be able to get business support system as a service, an offering aimed particularly at MVNOs who are less likely to have the resources to afford their own systems. Similarly, Huawei’s Network-as-a-Service (NaaS) will be a more affordable and accessible way to help operators to capture customer behaviour data.

The Huawei Digital channel will create a simpler way of delivering content and improving the user experience, it said, while the Mobile Payment service will help telcos to exploit more financial applications.