Dropbox is boosting its investment in personnel to add enterprise users

Cloud storage provider Dropbox is doubling down on the enterprise, hiring experts in traditional small and medium size IT channel and direct sales and product design to help gain traction with businesses.

Just over a week ago the company hired Thomas Hansen, who most recently served as worldwide vice president of small and medium business at Microsoft where he led SME sales globally, to the newly created role of global vice president of sales & channel.

“We’re scaling at an extraordinary pace, and Thomas’ insights will help us accelerate Dropbox adoption even further,” said Dennis Woodside, Dropbox’s chief operating officer. “We have a huge opportunity ahead of us, and we’re building an incredible team to go after it.”

And just this week the company also hired Todd Jackson, Dropbox’s first vice president of product. Jackson hails from Twitter, where he most recently served as director of product management and led the company’s content and discovery teams. He has also held fairly senior product design positions at both Facebook and Google.

Jackson is replacing Ilya Fushman, Dropbox’s former head of product who left for Index Ventures two months ago.

With the new hires Dropbox is looking to bolster its position in the enterprise, the quickest way to gaining seats, against rivals like Box, which heavily targets niche verticals and large traditional organisations as well as startups and smaller firms. Dropbox claims to have over 100,000 business using its platform while Box maintain it has closer to 44,000 organisations as customers.