Category Archives: Microsoft Azure

NVIDIA GTC roundup: Next-gen data centres and cloud provider partnerships

NVIDIA’s 2024 GTC event, taking place through March 21, saw the usual plethora of announcements one would expect from a major tech conference. One stood out, from founder and CEO Jensen Huang’s keynote: the next-generation Blackwell GPU architecture, enabling organisations to build and run real-time generative AI on trillion-parameter large language models. “The future is… Read more »

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Capgemini and Orange launch ‘trusted cloud’ Bleu for competitive French market

Capgemini and Orange have announced that Bleu, a cloud company launched in partnership with Microsoft, is engaging commercially with ‘select French public and private organisations’ in anticipation of services going live by the end of 2024. Bleu, which is described as ‘fully operational’, was launched with the goal of meeting specific cloud needs of various… Read more »

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Parallels RAS on Microsoft Azure: Demos at MWC in Barcelona

At the recent Mobile World Congress in Barcelona, Parallels announced that Parallels Remote Application Server (RAS) supports Microsoft Azure. This blog post will show you this new support and what it now enables end users to do in Parallels RAS. A future post will discuss in some detail how IT admins configure Parallels RAS (and […]

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Google backs multi-cloud strategy with Orbitera purchase

Googlers having funGoogle has confirmed the acquisition of cloud commerce platform Orbitera, marking an alternative strategy to its main cloud rivals AWS and Microsoft, reports Telecoms.com.

The Orbitera platform acts as a marketplace for cloud solutions which simplifies the way in which customers search and purchase products. The platform currently supports deploying applications on Amazon Web Services and Microsoft Azure, but not currently Google Cloud Platform, though the company said it would continue to support software deployments on platforms other than its own.

As the practise of cloud computing has become normalized throughout the industry, multi-cloud strategies have become more common as enterprise organizations aim to spread workloads to reduce risk. It would appear Google are using the move to multi-cloud environments to further establish its platform and build credibility in the industry. Although Google is generally ranked in the top three cloud providers worldwide, the gap between Microsoft and AWS, and Google in third place has been widening slightly in recent quarters.

Microsoft and AWS do also support multi-cloud propositions, though the majority of the marketing messages are focused on standardizing on a single platform. It would seem Google are moving to a position which would be more aligned with customer trends in the cloud ecosystem.

“At Google, we partner closely with our enterprise customers and software providers to ensure their transition to the cloud is as simple and seamless as possible,” said Nan Boden, Head of Global Technology Partners, on the company’s blog. “We recognize that both enterprise customers and ISVs want to be able to use more than one cloud provider and have a way to conduct product trials and proofs of concept before building a full production deployment, all using their trusted SIs (System Integrators), resellers and normal sales cycles.”

The deal ties in well with another acquisition which the internet giant made in recent months. Back in November the company acquired enterprise development platform start-up bebop, which some industry commentators believed was a move to lure former VMware CEO Diane Greene to head a new business-oriented cloud service. The bebop business created a set of tools which simplified the process for enterprise organizations to build cloud apps. Combining Orbitera with Bebop could potentially form the central theme of a new marketing message for Google; simplifying the cloud.

Google are still playing catch-up with cloud rivals AWS and Microsoft, though it does have lofty ambitions. Last year, Urs Hölzle, SVP for Technical Infrastructure, stated he believes the cloud business has the potential to exceed advertising revenues for the internet giant, which stood at $19 billion for the last quarter. Although the company has been growing in the cloud space, its competitors are expanding at a faster pace. Taking Microsoft and AWS on at their own game does not appear to be working, though a new strategy have the potential to act as a differentiator, as it does match customer trends moving towards multi-cloud strategies.

AWS, Microsoft, Google and IBM continue cloud market dominance

male and female during the run of the marathon raceNew research from Synergy states while the cloud market is growing at a healthy rate quarter-by-quarter, the four dominate cloud brands are continuing to pull away from the pack, controlled more market share month-by-month, reports Telecoms.com.

Data from Synergy Research claims the four companies now collectively control more than 50% of worldwide cloud market share (IaaS, PaaS and Hosted Private Cloud), with AWS maintaining its lead at the top of the leader board controlling almost a third of worldwide share. Over the course of the second quarter of 2016, the top four grew revenues by 68%, while the next 20 players, who roughly account for a quarter of the market share, grew 41%. All other vendors in this space grew by a collective 27%.

“In a variety of ways Amazon and the other big three players have distanced themselves from the competition in this market and continue to widen the gap,” said John Dinsdale, Research Director at Synergy Research Group. “What marks them out as different is their global presence, marketing muscle, ability to fund huge investments in hyper scale data centres and, in most cases, a determination to succeed in the market.

“The ranking of the next 20 largest cloud providers features some interesting companies, with Alibaba and Oracle growing particularly strongly, but they are all starting from a long way behind Google, which is itself growing by well over 100% per year and yet remains only a sixth the size of Amazon.”

Although AWS is still the dominant market player, growth is slowing. Google and Microsoft both posted growth figures of more than 100%, though it is far too soon to write AWS’ obituary, as it still controls more than three times the market share of its nearest rival, Microsoft Azure.

Microsoft has been going through a number of transformation projects in recent years, and while the market share for cloud shows it will still be some time before it catches AWS, the team are finding success in other arenas. According to additional research from Synergy, in the data centre infrastructure market, HPE and Cisco may be leading the way for public and private cloud hardware, but Microsoft now accounts for just over 40% of cloud software share, with VMWare its nearest competitor at roughly 20%. The research including share for servers, server OS, storage, networking, network security and virtualization software.

“With spend on cloud services growing by over 50% per year and spend on SaaS growing by over 30%, there is little surprise that cloud operator capex continues to drive strong growth in public cloud infrastructure,” said Jeremy Duke, Synergy Research Chief Analyst. “But on the enterprise data centre side too we continue to see a big swing towards spend on private cloud infrastructure as companies seek to benefit from more flexible and agile IT technology. The transition to cloud still has a long way to go.”

Microsoft Azure to deliver 2016 Olympics

athletics trackMicrosoft has announced it has partnered with broadcaster NBC for its Azure cloud platform to help deliver cross-platform multi-streaming coverage of the 2016 Olympic Games, reports Telecoms.com.

The Azure cloud platform will help NBC deliver more than 4,500 hours of coverage from the Rio de Janeiro Olympic Games throughout August. According to Microsoft, it will be providing cloud encoding and hosting with video workflows for the NBC Olympics’ production of the Games, and will assist with live and on-demand multiplatform streaming coverage.

The NBC app will host all of the content and will be available on most devices and platforms including Android, iOS, the US’s biggest selling smart TV set top box Roku, Amazon Fire TV, any device running Windows 10, including Xbox, as well as PC and Mac.

“We always strive to deliver more content in real time to more channels and devices around the world,” said Scott Guthrie, executive vice president of the Cloud and Enterprise Group at Microsoft. “During the Sochi Olympic Games, NBC Olympics had more than 1 million concurrent live viewers watching a collective average of 600,000 hours of coverage per day. We are planning for even greater viewing numbers for Rio, and are excited to power the experience again using Microsoft Azure.”

“The Rio Olympics have nearly three times as many events per day as the Sochi Games,” said Rick Cordella, senior vice president and general manager, Digital Media, NBC Sports Group. “With the Azure cloud platform, Microsoft is partnering with us to deliver the secure, scalable cloud we depend on to bring the Games to millions of viewers on whichever device they prefer, via end-to-end live streaming entirely in the cloud.”

This agreement is in addition to NBC’s plans on delivering more than 80 hours of content through virtual reality headsets, after it signed an agreement with Samsung last month to bring the next-generation viewing experience to mobile users with the Galaxy Gear VR and compatible accompanying handset.

Cloud and software jobs surge over last 12 months

New productRackspace has released the findings from its annual analysis of the IT job market which highlighted demand for positions in and around cloud computing are rising at a healthy rate.

Vacancies for AWS engineer roles increased by 125% over the last 12 months, where are those advertised for Microsoft Azure competencies also increased by 75% in the same period. The rise in job focused on tailoring cloud solutions for individual companies, and also migrating from legacy technologies, supports previous research and claims that cloud computing is penetrating the mainstream marketplace.

“Our industry moves so fast that we can’t rely entirely on traditional forms of education from schools and universities to fill skills gaps,” said Darren Norfolk, Managing Director for Rackspace in the UK. “Therefore, technology companies have a responsibility to address these shortages by growing and fostering talent through on the job training and experience.

“I expect the rise in demand for cloud related jobs to continue as a growing number of businesses adopt a multi cloud strategy, using platforms such as Microsoft Azure, Openstack and AWS. The highly competitive recruitment market for skills in these areas means that managing the platforms in-house could become more costly than it has been in the past.”

Software development is another area which has demonstrated healthy growth as the number of vacancies for individuals who have Docker expertise has risen by 341%, though this is down from the 991% increase which was reported in the 2015 findings. The accelerated rate in which new technologies are penetrating the market and being implemented by companies throughout the world is seemingly too fast for in-house resource to be trained on these competencies, leaving hiring new employees the only option for some. Docker expertise is now the second most sought after job function in the IT world, according to the research.

DevOps as a practise would also appear to be have accepted in the business world, as the number of roles grew 53% over the last twelve months, following a 57% increase from the findings last year. The rise in roles would appear to be an indicator DevOps has not been integrated within the IT ecosystem, though it may still be considered too early to be mainstream.

Microsoft launches VC to drive inorganic growth

Microsoft To Layoff 18,000Microsoft has announced the launch of Microsoft Ventures, a new capitalist venture arm to engage start-ups and entrepreneurs in areas which the business does not currently operate.

Speaking on the official Microsoft blog, Nagraj Kashyap Corporate VP for the ventures business, highlighted the launch was in line with objectives to identify start-ups which can inspire the next technology evolution, as opposed to supporting the current portfolio and business objectives.

“In Microsoft’s history of engaging with and supporting start-ups, we’ve done a lot of investing, but not a lot of early stage,” said Kashyap. “Because we would often invest alongside commercial deals, we were not a part of the early industry conversations on disruptive technology trends. With a formalized venture fund, Microsoft now has a seat at the table.”

Technology acquisition has become an intense game in recent months, as a host of tech giants have built new business units to identify potential acquisitions. While this might not be considered an unusual business activity, the trends of innovation through acquisition as opposed to organic growth have seemingly becoming more prominent. Earlier this month, HP announced the launch of its own VC business unit, which could be perceived as a means for the business to diversify its portfolio, entering new markets. These new markets could lead to direct competition with HPE.

Microsoft has a history of creating initiatives to aide and invest in start-ups, having launched the Microsoft Accelerator program, which provides tools, technology and consulting, though this unit will aim to sit between the Accelerator and the function which oversees major acquisitions. Initially the team will have a presence in San Francisco New York City and Tel Aviv, and will also look to expand to additional countries in the future.

“Given that the move to the cloud remains the single largest priority for the industry, identifying the bleeding-edge companies who complement and leverage the transition to the cloud is key to our investment thesis,” said Kashyap.

“Companies developing product and services that complement Azure infrastructure, building new business SaaS applications, promoting more personal computing by enriching the Windows and HoloLens ecosystems, new disruptive enterprise, consumer productivity, and communication products around Office 365 are interesting areas from an investment perspective.”

Aside from technologies which can aide the company’s core capabilities, the team will also be responsible for investigating disruptions in more horizontal axis. Security and machine learning were two areas which were identified by Kashyap on the blog. “Our view is outward into the market — we focus on the inorganic growth of Microsoft, looking at where we can provide a step function, versus incremental progress.”

Amdocs and Microsoft team up to launch Cloud-Fusion

metalcloud_lowresAmdocs and Microsoft have collaborated to create an enterprise connectivity and applications solution, reports Telecoms.com.

Amdocs Cloud-Fusion will, according to Amdocs, enable the development of cloud service offerings including bandwidth, WAN optimisation and the delivery of committed SLAs. The solution combines Microsoft’s Azure cloud infrastructure and Amdocs’ NFV-ready Network Cloud Service Orchestrator, which also lends it the ability to design and deliver VNFs from any network vendor. The combination, therefore, allow access to Azure’s business services and third-party Microsoft Azure Marketplace solutions, Amdocs says.

The Cloud-Fusion platform is intended to provide unified management, monitoring, orchestration and assurance, enabling service providers to automate fulfilment and operations of cloud-based services. The hopeful outcome is to improve customer experience

“Today 17 percent of all businesses each have more than 1,000 virtual machines supporting a range of business-critical applications that reside in the public cloud, up from 13 percent in 2015,” said Ann Hatchell, head of network marketing at Amdocs. “Service providers can offer a one-stop shop for differentiated hybrid cloud services with service guarantees for enterprise customers, and streamline end-to-end service management across telco and public cloud environments, thereby improving service agility and reducing complexity.”

“Service providers will be able to capture new revenue streams from their business segment customer base by adding cloud services and providing access to Microsoft Azure’s value-added business services and Azure Marketplace’s solutions through secure service provider networks,” said Bob De Haven, GM for Worldwide Communications and Media at Microsoft.

Rackspace prioritises AWS and Azure partnerships for future growth

Taylor Rhodes

Taylor Rhodes, President and CEO at Rackspace

Rackspace has reported healthy growth for Q1 2016, as the team continues its transition to become managed services provider, leveraging partnerships with AWS and Microsoft Azure.

Revenues for the first quarter were reported at $518 million, a year-on-year growth of 9.9%, while profits grew 77.5%. Although the growth of the business over the last 12 months has been viewed as generally positive, industry commentators highlighted the $24 million gain from the divestiture of Jungle Disk, and what could be perceived as a lacklustre outlook for the rest of 2016 has dampened the news. The exec team expects revenues of between $519 million and $524 million for the second quarter.

“First, we saw a strong demand for our expertise and support on the AWS and Microsoft Clouds and for our OpenStack private cloud offer. Collectively, we now serve more than 400 customers on these platforms and our demand is scaling rapidly,” Taylor Rhodes, President and CEO at Rackspace. “From the October launch of our AWS service through the end of April, we’ve been actively marketing with AWS and have signed 187 customers across every firm size, geography, and vertical.”

The transition to a managed cloud services company began a number of years ago with the launch of Rackspace’s Fanatical Support services, though seemingly began making real traction within the industry last year, as the team announced expanded partnerships with Microsoft in July, when Azure public and private cloud infrastructure was incorporated into the offering, and AWS in August. The team also recently announced a new partnership with Cloud Technology Partners, which it believes will increase cloud adoption rates.

The partnerships are also enabling the company to diversify its geographical focus as over 40% of the AWS customers are coming from non-U.S. regions. Rhodes also believes the new capital-light business models employed enables the company to roll-out new offerings worldwide. Previously, new products were rolled out first in the USA, due to capital intensity, and then phased out over time into other regions worldwide, however the new model is claimed to offer Rackspace increased flexibility and agility in bringing new offerings to the market.

The shift in strategic direction is supported by a renewed effort in the marketing department, as Rhodes highlighted campaigns will now be directed towards driving brand awareness and demand generation for the managed cloud services business, specifically the Fanatical Support services offered to AWS and Microsoft Azure customers.

“Our new head of Global Sales and Marketing, Alex Pinchev, started work at the beginning of Q1,” said Rhodes. “He and his team are moving aggressively to shift resources toward our new fast-growing offers while sustaining our core business. They are training more of our sales teams to sell our new offers and are hiring additional specialists in areas of high demand. We advised you last quarter that these sales and marketing efforts will take time to gain full traction, that transition contributed to our slow start to the year”

Efforts for Rackspace on the OpenStack front would also appear to be bearing fruit, with the launch of OpenStack Everywhere, Next Generation Bare Metal Servers and the Private Cloud Powered by Red Hat offering. All three offerings would seemingly demonstrate the company’s drive towards the OpenStack private and hybrid cloud market segments. The team are confident in the growth potential of the OpenStack private cloud market, and highlighted a number of major customers wins were through this aspect of the business.

“Our role as the co-founder of OpenStack has given us unique capabilities in software development, DevOps, continuous integration and deployment, and other key disciplines,” said Rhodes. “Those capabilities provide a major differentiation for us versus other managed services providers as we expand to provide managed cloud services on AWS and the Microsoft Cloud.

“We’ve really seen a tipping point, what really looks like a significant tipping point in the market for OpenStack private clouds in the last six months to nine months. Some of our largest deals that we closed in March were OpenStack private cloud deals and some of the largest deals that we have in our pipeline today are OpenStack private cloud deal. So, really that’s the traction that we’re seeing.”