Category Archives: business

UK startups wasting over two weeks per year – costing the UK an estimated £37bn in GDP

UK startups and microbusinesses are wasting over two working weeks every year on admin tasks, including managing mobile phone contracts, choosing energy providers, and buying insurance – according to new research.  The study, conducted by Beasy, which surveyed 500 business owners employing between 1-9 people, found that startup founders are spending an average of 5.5… Read more »

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How to Create a Parallels Account Using Your Apple ID


Creating a Parallels user account, managing it and logging into applications has never been easier for Apple users. They can now use their Apple ID to create a new Parallels account in a simple, fast and safe way. Using “Sign in with Apple,” you can log into your Parallels account from any device. You don’t even need to memorize a separate password for this procedure. Your Apple password is enough.

Register with your Apple ID and save yourself from a separate password

Since 2019, Apple has allowed users to register with sites and apps using their existing Apple ID. This comes with two benefits:

  • There is no additional password to remember
  • The sign-in procedure is especially safe

What you need is an Apple ID, your Apple password and a two-factor authentication resource, such as a smartphone.

A further benefit for users is that “Sign-in with Apple” helps obscure their email addresses. They are automatically assigned “proxy” addresses, or Relay Addresses as Apple calls them. Announcements and messages coming from Parallels are forwarded to your real inbox automatically. Parallels is only provided with this alias address on your sign-in, so you’ll continue to receive important messages but your real email address remains concealed to us. Basically, this sign-in method is tantamount to an authentication by Apple.

Once you have created your account via your Apple ID, you can sign in to your browser or your Parallels applications using this Apple ID. Just select “Sign in with Apple.” If you have purchased a Parallels license any time earlier, you can easily import it into your (new) user account. You can enter your license key(s) or your previous Parallels address by selecting the “Restore Purchases” option, which will transfer your previous licenses into your new account.

This safe and consistent sign-in experience is another example of the enhanced usability of Parallels Desktop™ 15 for Mac running on macOS Catalina, which also helps users handle Parallels software with simplified security and privacy dialogs and optimized iCloud support.

Why not try and sign in to Parallels with Apple now and download a Parallels Desktop 15 trial version?

Learn more:

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Online Demo and Webinars for Parallels Mac Management for Microsoft SCCM

Reserve your seat today for a Parallels Mac Management for Microsoft SCCM demo or 1 hour deep dive held by our Sales Engineer Danny Knox. In a demo, we will give you an encompassing overview about all essential details in 30 minutes and will answer all your questions. In a deep dive session, we will show you […]

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#3 Mac Usage in the Workplace

Windows Applications on a Mac with Parallels Desktop for Mac As enablers of Mac® integration into traditional Windows® networks, Parallels® often surveys Windows IT professionals to understand the trends associated with supporting a dual platform environment. In our latest research, we wanted to understand the usage and growth of incoming Mac devices, the advantages of […]

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How an IT Manager Leverages Parallels Desktop for Mac Business Edition to Reduce Time and Hardware Costs While Running Windows and Linux on a Mac

Guest blog post by user Andrew Derse Virtualization offers unparalleled cost reduction, productivity, and time savings for IT managers and system admins. With the capability to run Windows and Linux seamlessly on Mac, Parallels Desktop for Mac Business Edition can expedite usability and lessen headaches when managing a company’s environment. Since 1998, industry professionals have […]

The post How an IT Manager Leverages Parallels Desktop for Mac Business Edition to Reduce Time and Hardware Costs While Running Windows and Linux on a Mac appeared first on Parallels Blog.

Cloud business users grow faster and are twice as profitable says study

Companies that commit themselves to cloud computing are likely to grow faster and enjoy twice the profit of their non-cloud using rivals, according to a study. The research also indicates that the UK is leading Europe in cloud adoption. However, one critic said there is no evidence that cloud computing creates productivity, or is a consequence of it.

The Exact 2015 SME Cloud Barometer report, an independent study of 2,975 SME leaders in the UK, the USA, France, Germany, the Netherlands and Belgium, found a correlation between companies with three or more cloud products and revenue growth. The ‘heavy users’ of cloud achieved higher revenue growth and over twice the profit of their less committed cloud users.

Penetration of cloud computing in the UK is relatively high in comparison with its European peers, according to the study. The UK has the second highest number of ‘heavy’ cloud software users (27 per cent) behind the USA on 29 per cent. However, the Netherlands, Belgium and France were not significantly behind, with their rates of cloud adoption being 25, 24 and 24 per cent respectively. Germany, with a cloud adoption rate of 10 per cent, was more significantly behind.

Nearly half (47 per cent) of the UK sample of small and medium sized enterprises SMEs now use at least one cloud business software tool.

The study examined the correlation between growth and cloud adoption and found that on average those companies it defined as heavy users enjoyed revenue growth of 26 per cent in 2015. In comparison the companies that used only one or two cloud computing systems grew revenues by an average of 14 per cent. Those with no cloud systems at all showed the slowest growth rates, with revenues on average growing by 10 per cent.

Of the UK sample, the most popular reason given (by 54 per cent of the survey) for adopting new cloud systems was that the ‘need to replace outdated versions’. Saving money on IT was the most frequently cited motivation for cloud computing among UK SMEs. Getting better access to information was the third most important criterion for cloud.

Erik van der Meijden, CEO of study sponsor Exact, claimed that most SMEs see it as a strategic purchase. “[They] said they felt that technology is going to have a strong impact on the competitive landscape in their market over the next three years,” said Meijden.

However, analyst Clive Longbottom, principal researcher at Quocirca, said the link between cloud and productivity needs more definition. “Causality is something that doesn’t seem to be taken into account here,” said Longbottom, “slow-thinking companies that are performing badly are unlikely to be at the leading edge of technology. Those that see technology as a core part of their business will tend to perform better.”