In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
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[video] @Adobe Keynote | @CloudExpo @24Notion #IoT #AI #DigitalMarketing
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
[video] @KevLindsay Keynote | @ThingsExpo @AdobeTarget @24Notion #IoT
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn’t be the aim of brands; delivering meaningful, tangible relevance to their users should be. We’re in a period in which the IoT pendulum is still swinging. Initially, it swung toward «smart for smart’s sake,» and many brands remain in that corner. But many brands are also gradually opting for more strategic approaches. They’re taking a breath and stepping back to examine both existing and potential IoT experiences, asking themselves whether their products lend real value. Once we reach this goal, the implications for personalization are staggering. Consumers will expect devices they use and items they wear to be connected and add value to their lives. We’ll expect scales to weigh us, assess our body fat, and sync with our mobile device for personalized recommendations. Connected devices will be just another touchpoint in our increasingly digital lives. As a result, we’ll have the data, personalized touchpoints, and context to achieve great success with spot-on relevance that continues to evolve.
Catchpoint @DevOpsSummit “Silver Sponsor» | @Catchpoint #DevOps #WebPerf
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON’s DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed for digital business, Catchpoint is the only end-user experience monitoring (EUM) platform that can simultaneously capture, index and analyze object level performance data inline across the most extensive monitor types and node coverage, enabling a smarter, faster way to preempt issues and optimize service delivery. More than 350 customers in over 30 countries trust Catchpoint to strengthen their brands and grow their businesses. Founded in September 2008 by former DoubleClick/Google veterans and backed by Battery Ventures, Catchpoint Systems is headquartered in New York City.
[webinar] How to Be a Compassionate Geek | @CloudExpo @LogMeIn #Cloud #DevOps
Have you ever noticed how some IT people seem to lead successful, rewarding, and satisfying lives and careers, while others struggle? IT author and speaker Don Crawley uncovered the five principles that successful IT people use to build satisfying lives and careers and he shares them in this fast-paced, thought-provoking webinar. You’ll learn the importance of striking a balance with technical skills and people skills, challenge your pre-existing ideas about IT customer service, and gain new insights into how to build your own satisfying and rewarding career by rising above the ordinary and mundane to build an extraordinary life and career as a world-class Compassionate Geek.
Ayehu to Exhibit at @DevOpsSummit | @Eyeshare #DevOps #AI #Microservices
Ayehu provides IT Process Automation & Orchestration solutions for IT and Security professionals to identify and resolve critical incidents and enable rapid containment, eradication, and recovery from cyber security breaches. Ayehu provides customers greater control over IT infrastructure through automation. Ayehu solutions have been deployed by major enterprises worldwide, and currently, support thousands of IT processes across the globe. The company has offices in New York, California, and Israel.
LogMeIn Completes Merger with @Citrix’s GoTo Business | @CloudExpo @LogMeIn #SaaS #Cloud
LogMeIn has completed its previously disclosed merger with Citrix Systems, Inc.’s GetGo, Inc. subsidiary, a wholly owned subsidiary consisting of Citrix’s GoTo family of service offerings. The merger officially closed after market hours on January 31, 2017. Effected through a Reverse Morris Trust transaction, the merger brings together two of the preeminent players in cloud connectivity to instantly create one of the world’s top 10 public SaaS companies, and a market leader with the scale, resources and world-class talent required to accelerate innovation and significantly expand its total addressable market opportunity.
Nutanix “Platinum Sponsor” of @CloudExpo NY & Silicon Valley | #AI #DevOps
DevOps is often described as a combination of technology and culture. Without both, DevOps isn’t complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
Data Infrastructure Server Storage I/O | @CloudExpo #Storage #DataCenter
Data Infrastructure server storage I/O network and associated tradecraft are your skills, experiences, insight as well as tricks of the trade, profession and job function (read more about what is a data infrastructure here). This is the first of a two-part series exploring data infrastructure along with server storage I/O and related tradecraft. Read part two of this series here.
CA “Platinum Sponsor” of @CloudExpo NY & Silicon Valley | @CAinc #DevOps
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON’s 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the application economy.