SYS-CON Events announced today that Rackspace Hosting, the open cloud company, has been named “Platinum Plus Sponsor” of SYS-CON’s 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York.
Rackspace® Hosting (NYSE: RAX) is the open cloud company, delivering open technologies and powering more than 205,000 customers worldwide. Rackspace provides its renowned Fanatical Support® across a broad portfolio of IT products, including Public Cloud, Private Cloud, Hybrid Hosting and Dedicated Hosting. Rackspace has been recognized by Bloomberg BusinessWeek as a Top 100 Performing Technology Company, is featured on Fortune’s list of 100 Best Companies to Work For and is included on the Dow Jones Sustainability Index. Rackspace was positioned in the Leaders Quadrant by Gartner Inc. in the “2011 Magic Quadrant for Managed Hosting.” Rackspace is headquartered in San Antonio with offices and data centers around the world.

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Dell Software has launched its next-generation Dell Boomi Master Data Management (MDM) that delivers a comprehensive set of features and capabilities in a single cloud-managed solution. This marks a fundamental shift: now mid-sized companies can take advantage of an MDM solution that simplifies data management, data integration and assurance of data quality—at a fraction of the traditional big-vendor cost.

Dell Boomi MDM offers significant realization of next-generation MDM as defined by The Data Warehouse Institute (TDWI) Best Practices Research1, and it is a 100 percent cloud-based offering with multi-domain support, near real-time synchronization, bi-directional data flow and includes web service calls that support enriching and validating data.
“MDM tools based on software as a service (SaaS) and/or clouds are still relatively new,” said Philip Russom, research director for data management, The Data Warehousing Institute (TDWI). “Even so, there is a growing demand for and trust in cloud-based MDM tools and solutions. For example, a TDWI survey run in 2012 showed that 25 percent of organizations are planning to adopt cloud-based MDM within three years. This amounts to a potential growth rate of 20 percent, which is quite healthy given the current economy. So we can expect cloud-based MDM solutions to be in use by more organizations soon.”

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SYS-CON Events announced today that TwinStrata, an innovator in cloud-integrated storage solutions, will exhibit at SYS-CON’s 12th International Cloud Expo, which will take place on June 10–13, 2013, at the Javits Center in New York City, New York.
TwinStrata delivers cloud-integrated storage solutions that seamlessly combine the flexibility of cloud-based technologies with the robustness of traditional storage. As a result, customers benefit from significant reductions in IT costs, time and administrative requirements. Customers of all sizes use TwinStrata to capitalize on the cloud’s scalability and economy advantages without sacrificing the security, performance and peace of mind of local storage.

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Egnyte, the file-sharing, file-storage, not to mention backup hybrid cloud for business, is integrating with third-party public cloud storage starting with the ever-popular – and increasingly cheap – Amazon S3, Google Cloud Storage, Microsoft Azure and NetApp StorageGrid so its EgnytePlus users can access and share their files in the ether.
The company thinks it’s the first integration of its kind.
EgnytePlus combines Egnyte’s own cloud storage with the user experience and performance of local storage.
The company reckons that the promise of the cloud to deliver competitively priced utility-like service has been unrealized when it comes to SaaS solutions. But since Amazon, Google and Microsoft slashed their cloud storage prices 25%-30% just in the last quarter, this “race to the bottom” signals a commodity market that enterprises have to leverage.

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There’s been a growing focus on scalability as the Internet of Things has continued its rapid growth. Perhaps due in part to large online failures during periodic or individual events, perhaps due in part to simple growth, the reason is less important than the reality that scalability is a critical technological driver for a variety of new technologies – cloud and SDN being the most often referenced.
But while we’ve been focusing on scalability we may have been overlooking the related and no less important availability factor. These two «itys» are related, as scalability is one way to achieve availability when dealing with growth, rapid or otherwise. But availability also means being sensitive to failure.
Cloud, in general, is designed for scalability. It is specifically architected to provide elasticity – which is scalability both in and out. Cloud is designed to enable resource growth and contraction to match demand.

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Israel’s Nipendo, a B2B trading partners’ cloud that its author fancies is a
disruptive social business network, has gotten an $8 million B round led by
Horizon Ventures.

The investment should let the start-up move to the US and expand into
America. It has already moved its headquarters to Boston.

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The Big Data analytics marketplace is truly heating up in terms of interest, activity, technology and competition. According to a Wikibon report published recently, the total Big Data market reached $11.4 billion in 2012. But 2013 is the year that big data is going big time, so here we bring a round-up of what various IT industry executive have been saying about the fast-growing sector reckoned to be headed toward $53 billion by 2017, culled from Cloud Computing Journal and Big Data Journal.

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The cloud world seems to have been received some interesting announcements and offerings over the last week. There were some new feature releases and price offerings from Amazon.

Microsoft has announced some important updates to Windows Azure Mobile Services. Plus, Cloud Foundry has also announced its ‘handshake’ with Pivotal Initiative.
Here’s a quick summary of cloud happenings over the last week:
Beginning with the IaaS leader, Amazon has offered a month long free trial of the AWS Trusted Advisor to all AWS customers. This service inspects the AWS environment and makes recommendations to help users save money, improve performance or close security gaps. Additionally, enhanced the Trusted Advisor’s user interface and added a new suppress feature that allow users to hide the results of certain checks. Next, they have also announced that AWS customers will get a $120 AWS Credit with any new SAP Hana One subscription.

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Securing your IT environment is not free, but there are new (cloud) options designed to mitigate costs while still providing a strong, manageable and proactive defense. While many companies still would rather spend capital on commodity assets, many CIOs recognize that information security is an important business driver…but the ultimate question is where is the balance between how much exposure can a company afford against the dollars needed protect it. The answer is different for every company, but there are best practices and alternate deployment technologies that can readjust the scales of risk versus reward.

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Recently Amazon announced the availability of Redshift Data warehouse as a Service as a beta offering. Amazon Redshift is a fast, fully managed, petabyte-scale data warehouse service that makes it simple and cost-effective to efficiently analyze all your data using your existing business intelligence tools. It’s optimized for datasets ranging from a few hundred gigabytes to a petabyte or more and costs less than $1,000 per terabyte per year, a tenth the cost of most traditional data warehousing solutions.
Any data warehouse service meant to serve data of petabyte scale should have a robust architecture as its backbone.

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