Cloud computing continues to gain momentum as enterprises of all sizes and across all industries seek to harness the business agility promised by this computing model. Despite its long-accepted benefits, the cloud has also fallen victim to performance and reliability challenges, combined with a perceived lack of security. As a result this has led to slower predicted growth and adoption of this still promising infrastructure methodology.
In his Lunchtime Focus Keynote at 12th Cloud Expo, Neil Cohen, Akamai’s Vice President of Global Product Marketing, explains how to these challenges, and the role application delivery solutions play in optimizing public and hybrid cloud architectures without sacrificing performance, security or control.
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SYS-CON.tv Interview: Protecting Data in the Cloud
“Intrinsic-ID is a spin-off of the security experts team of Philips Research, and we bring here Saturnus, a secure cloud application that protects data in the cloud,” stated Tony Picard, VP of Business Development at Intrinsic-ID, in this SYS-CON.tv interview with Cloud Expo Conference Chair Jeremy Geelan at the 12th International Cloud Expo, held June 10–13, 2013, at the Javits Center in New York City.
Cloud Expo 2013 Silicon Valley, November 4–7, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
How Do You Price a Cloud Service? Subscription, Consumption, Other Model?
If you are like most businesses you struggle with the age-old problem of trying to define the perfect price for your service. You also struggle with what can and is offered as a service. While this is true for all industries, in cloud it is a particularly acute problem. It is important to remember that the cloud market has plenty of opportunity for providers to differentiate offerings or for completely new providers to enter the market and compete. However, unseating the market leaders will not come from selling commodity services. While providers like the old recurring, predictable contracted revenue model, customers are becoming more educated, have more visibility and are demanding that their bill be better aligned with their actual consumption. In addition, service differentiation does not mean simply bundling multiple features to justify a single flat price regardless of a customer’s interest. Customers are reacting to the “tyranny of packages” as they realize they are being forced into a commodity model. There is no question that the value-add bar needs to move higher and service providers need to build tailored, high-margin, sticky relationships with customers. Using financial commitments, you can achieve predictable revenue while providing customers with elasticity to utilize reserved instances, on-demand instances, bandwidth, etc.
How CIOs Are Transforming to the Cloud – Lessons from the Real World
Cloud computing is the #1 topic for most CIOs this year. In her Lunchtime Focus Keynote at 12th Cloud Expo, Krishna Subramanian, VP of Marketing & Business Development at Citrix Systems, walks you through how customers have transformed the way they do business using Citrix Cloud Solutions. Learn best practices and architecture from companies who have embraced the cloud in their datacenter environment.
Has Your Enterprise Cloud Hit a Brick Wall?
You can design a great enterprise cloud network, but it will be very restricted if you are in a building that does not support broadband connectivity or mission-critical applications.
What good is a multi-gigabit design if your connection to the central office is not fiber? Or redundant? Can you even have a mission-critical network if you only have one connection to one central office?
Here are five ways to tell if your building is obsolete.
How receptive is your building to all the new connectivity technology exploding onto the market? Have your smartphone with you? Does it work well in your building?
SYS-CON.tv Interview: Mix and Match Cloud Services
“There is a real shift that’s going on in the data center and it’s accelerating, moving away from these big iron, legacy architectures toward something that looks much more like Amazon, Google and Facebook,” stated Kevin Brown, CEO of Coraid, in this SYS-CON.tv interview with Cloud Expo Conference Chair Jeremy Geelan at the 12th International Cloud Expo, held June 10–13, 2013, at the Javits Center in New York City.
Cloud Expo 2013 Silicon Valley, November 4–7, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.
CIOs Chime in on Cloud Computing Adoption
A new study has found that IT complexity already existing within an organization is one barrier to implementing a cloud system.
NTT Europe recently completed a study that found 56 percent of CIOs and senior IT leaders see complexity of their own Information and Communications Technology (ICT) systems as the biggest barrier to their organization’s enterprise wide adoption of the cloud, according to an article on Forbes.com.
The survey contends that cloud adoption continues to be tactical in nature as a result of the inordinate complexity of existing and legacy ICT platforms. Completed in April and May of this year in the United Kingdom, the study “Growing Pains In The Cloud, 300 CIOs Express Their Views About Barriers To Cloud Adoption” was completed by Vanson Bourne and included 300 interviews of CIOs and senior IT leaders from public and private organizations with 250+ employees.
While the study was completed in the UK, the findings are applicable to enterprises globally looking to use cloud computing to better align business and IT strategies. Fifty-nine percent of CIOs and IT leaders surveyed say that enabling alignment of business and IT strategies using cloud infrastructure is their No. 1 priority.
The Shifting Buying Patterns of Cloud Service Adopters
We’ve certainly come a long way. Over the last couple of years, we’ve witnessed the trials and tribulations of the early-adopters of managed cloud services, and we’ve observed how the offerings have matured to attain broad-based market acceptance.
Cloud computing has become pervasive within today’s forward thinking companies. It’s already a transformative force throughout the global networked economy. Every enterprise that uses Business Technology is either considering or implementing cloud solutions — to create a strategic advantage over their late-adopter industry peer group in the marketplace.
According to the latest market study by International Data Corporation (IDC), about 77 percent of North American companies were already using at least one public cloud service in 2012. IDC believes the companies that are spending on cloud-based capability have reached a deployment pace that’s unmatched by any previous business technology transformation.
Moreover, they say that those leaders who have adopted services are exploring cloud computing from two primary perspectives: either to move their existing internal IT capabilities to the cloud or to respond to a pressing internal business need — thereby enabling a new capability quickly and effectively.
Put simply, cloud-based solutions empower IT organizations to offer a more complete set of capabilities to their internal constituency — without the hardware, software, support, and maintenance headaches that are typically inherent with an in-house IT solution.
The Apparent Shift to Public Cloud Solutions
IDC research demonstrates that IT buyers are rapidly shifting their spending patterns from private cloud to hybrid or public cloud. The public cloud and virtual private cloud models are both built and delivered from a service provider’s site.
IDC expects IT buyer patterns to shift as follows:
- 31 percent of companies will source greater than half of their IT spend from public cloud by 2016.
- U.S. businesses will spend $43 billion on cloud-delivered IT in 2016.
- During 2012–2016, SaaS spending will increase by 123 percent, PaaS spending will increase by 48.5 percent, and IaaS spending will reach $31 billion.
- In 2016, a majority (80 percent) of Global 2000 businesses will have 30 percent of their IT capability residing offsite.
Remaining Barriers to Increased Cloud Service Adoption
IDC’s latest research has uncovered that security is still the single-largest IT buyer concern of public cloud services — as it has been for the past six years. However, IDC believes that concerns about security will dissipate over the next two years — as potential new cloud users better understand the technical and business process implications of moving their applications to the cloud.
IDC believes that by 2015, the three most important aspects of IT buying decisions will be the overall cost, internal management of cloud services, and identifying which applications to run on the cloud.
Moreover, network latency of service delivery can lead to poor performance for users. Therefore, broader distribution of 1GbE-capable networks and development on new browser protocols – such as HTML5 — are believed to be significant issues confronting cloud service providers and enterprise users.
IDC says that those same issues will likely continue to have an impact on performance, and thus the ongoing adoption, of managed cloud services.
What are the key demands of these prospective cloud service adopters? Customers say that they want to be able to access all their external services across a consistent performance platform, and the Web browser is the most common denominator to achieve that objective.
Future Outlook for Managed Cloud Service Buyers
So, what’s next for the cloud services marketplace? According to IDC’s assessment, the CIO and IT manager focus is increasingly being directed toward a greater cloud adoption model.
In summary, the typical cloud applications buyer is becoming an IT broker of physical or virtual application services. They’re seeking new choices for integrating and managing across public, private, and hybrid cloud scenarios — plus incorporating any preexisting legacy environments.
Meanwhile, IDC analysts expect that cloud service developers will evolve towards the major growth opportunities – such as enterprise mobility, big data, and social commerce applications.
To learn more about their available IT buyer guidance, visit the IDC website.
The Shifting Buying Patterns of Cloud Service Adopters
We’ve certainly come a long way. Over the last couple of years, we’ve witnessed the trials and tribulations of the early-adopters of managed cloud services, and we’ve observed how the offerings have matured to attain broad-based market acceptance.
Cloud computing has become pervasive within today’s forward thinking companies. It’s already a transformative force throughout the global networked economy. Every enterprise that uses Business Technology is either considering or implementing cloud solutions — to create a strategic advantage over their late-adopter industry peer group in the marketplace.
According to the latest market study by International Data Corporation (IDC), about 77 percent of North American companies were already using at least one public cloud service in 2012. IDC believes the companies that are spending on cloud-based capability have reached a deployment pace that’s unmatched by any previous business technology transformation.
Moreover, they say that those leaders who have adopted services are exploring cloud computing from two primary perspectives: either to move their existing internal IT capabilities to the cloud or to respond to a pressing internal business need — thereby enabling a new capability quickly and effectively.
Put simply, cloud-based solutions empower IT organizations to offer a more complete set of capabilities to their internal constituency — without the hardware, software, support, and maintenance headaches that are typically inherent with an in-house IT solution.
The Apparent Shift to Public Cloud Solutions
IDC research demonstrates that IT buyers are rapidly shifting their spending patterns from private cloud to hybrid or public cloud. The public cloud and virtual private cloud models are both built and delivered from a service provider’s site.
IDC expects IT buyer patterns to shift as follows:
- 31 percent of companies will source greater than half of their IT spend from public cloud by 2016.
- U.S. businesses will spend $43 billion on cloud-delivered IT in 2016.
- During 2012–2016, SaaS spending will increase by 123 percent, PaaS spending will increase by 48.5 percent, and IaaS spending will reach $31 billion.
- In 2016, a majority (80 percent) of Global 2000 businesses will have 30 percent of their IT capability residing offsite.
Remaining Barriers to Increased Cloud Service Adoption
IDC’s latest research has uncovered that security is still the single-largest IT buyer concern of public cloud services — as it has been for the past six years. However, IDC believes that concerns about security will dissipate over the next two years — as potential new cloud users better understand the technical and business process implications of moving their applications to the cloud.
IDC believes that by 2015, the three most important aspects of IT buying decisions will be the overall cost, internal management of cloud services, and identifying which applications to run on the cloud.
Moreover, network latency of service delivery can lead to poor performance for users. Therefore, broader distribution of 1GbE-capable networks and development on new browser protocols – such as HTML5 — are believed to be significant issues confronting cloud service providers and enterprise users.
IDC says that those same issues will likely continue to have an impact on performance, and thus the ongoing adoption, of managed cloud services.
What are the key demands of these prospective cloud service adopters? Customers say that they want to be able to access all their external services across a consistent performance platform, and the Web browser is the most common denominator to achieve that objective.
Future Outlook for Managed Cloud Service Buyers
So, what’s next for the cloud services marketplace? According to IDC’s assessment, the CIO and IT manager focus is increasingly being directed toward a greater cloud adoption model.
In summary, the typical cloud applications buyer is becoming an IT broker of physical or virtual application services. They’re seeking new choices for integrating and managing across public, private, and hybrid cloud scenarios — plus incorporating any preexisting legacy environments.
Meanwhile, IDC analysts expect that cloud service developers will evolve towards the major growth opportunities – such as enterprise mobility, big data, and social commerce applications.
To learn more about their available IT buyer guidance, visit the IDC website.
SYS-CON.tv Interview: Automated Cloud Management Platform
“Appcore delivers a product called Appcore AMP and it’s the industry’s only complete automated cloud management platform. Most of our customers are service providers – we had designed a product specifically for service providers,” explained Jeff Tegethoff, President of Appcore, in this SYS-CON.tv interview with Cloud Expo Conference Chair Jeremy Geelan at the 12th International Cloud Expo, held June 10–13, 2013, at the Javits Center in New York City.
Cloud Expo 2013 Silicon Valley, November 4–7, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.