Driving sustainable growth is a challenge for every SaaS business from startups to public companies. In the beginning, the SaaS recurring revenue model seems like a dream compared to the revenue fits and starts of licensed enterprise software. But within one short customer lifetime, every SaaS CEO startles awake to the fact that the churn monster is always looking over your shoulder.
In the short run, SaaS growth scales with customer acquisition, but in the long run churn kicks in and dominates even the most aggressive SaaS growth strategy, creating a SaaS growth ceiling that can be incredibly difficult to break through. SaaS churn naturally scales with the size of your customer base making it negatively viral. Overcoming churn and breaking through the SaaS growth ceiling requires a relentless focus on growth that pushes every available SaaS growth lever.
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SaaS Growth Strategy | A Customer Lifecycle Approach
Driving sustainable growth is a challenge for every SaaS business from startups to public companies. In the beginning, the SaaS recurring revenue model seems like a dream compared to the revenue fits and starts of licensed enterprise software. But within one short customer lifetime, every SaaS CEO startles awake to the fact that the churn monster is always looking over your shoulder.
In the short run, SaaS growth scales with customer acquisition, but in the long run churn kicks in and dominates even the most aggressive SaaS growth strategy, creating a SaaS growth ceiling that can be incredibly difficult to break through. SaaS churn naturally scales with the size of your customer base making it negatively viral. Overcoming churn and breaking through the SaaS growth ceiling requires a relentless focus on growth that pushes every available SaaS growth lever.
HGST to Deliver Keynote, Exhibit at Cloud Expo Silicon Valley, Booth #209
HGST on Wednesday announced its chief technology officer, Steven Campbell, will deliver a keynote speech on new developments in enterprise storage for the cloud (#cloud) at Cloud Expo 2013 Silicon Valley (@CloudExpo). Additionally, Brendan Collins, HGST vice president of product marketing, will present on the revolutionary new Helium hard-disk drive (HDD) platform for enabling higher capacity and lower total cost of ownership for high-density data center applications. HGST also will demonstrate at the conference how its enterprise-class HDDs and PCI Express (PCIe) and 12Gb/s Serial Attached SCSI (SAS) solid-state drive (SSD) technologies can dramatically improve performance and capacity in cloud storage and data center environments, while lowering system latency and improving net costs.
SPAN Systems to Exhibit at WebRTC Summit at Cloud Expo
SYS-CON Events announced today that SPAN Systems, an EVRY Group company, will exhibit at SYS-CON’s 1st WebRTC Summit, which will take place on November 6–7, 2013, at the Santa Clara Convention Center in Santa Clara, CA.
SPAN, an EVRY Group company, is an established software services company with a keen accent on Insurance, Financial Services, Retail, Travel, Transport, Logistics and Independent Software Vendors. Our focus is to ease our client into a long-term relationship with a business and execution model that aligns with their culture. SPAN’s management team is deeply involved in sustaining relationships through the fulfillment of both measurable and intangible expectations. We believe in being a strong partner and ‘Steering Progress. Together’.
WebRTC Summit | WebRTC and the Codec War
The codec war is raging now more than ever before. The increased popularity of the proposed WebRTC protocol and the implied royalty costs make this a hot topic. Google, Cisco, Microsoft and now finally Apple are promoting their preferred technology and attempting to influence the choice to be made for WebRTC. The choice is far from clear especially in light of the latest technology advances, the transcoding infrastructure costs involved and the impact on mobile devices.
In this session, Soufiane Houri will share Weemo’s multi-year experience developing on top of the leading video and voice codecs. He will provide some perspective on the advantages of each across devices taking into account hardware and software-based video acceleration and the impact each have on the end user.
WebRTC Summit | Is WebRTC a Second Stage Engine in the Telehealth Rocket?
Telehealth legislation opened the floodgates for investment in modern communications services and APIs since 2010. WebRTC promises a second revolution.
In his session at WebRTC Summit, Ivelin Ivanov, co-founder of TeleStax, will first discuss a real-world example where telephony APIs make a difference in improving patient care and reducing healthcare costs. He will then look into a brighter telehealth future with secure, high quality, ubiquitous WebRTC video interactions.
Priologic to Exhibit at WebRTC Summit at Cloud Expo
SYS-CON Events announced today that Priologic, a provider of dedicated enterprise software teams, will exhibit at SYS-CON’s 1st WebRTC Summit, which will take place on November 6–7, 2013, at the Santa Clara Convention Center in Santa Clara, CA.
Based in Victoria, British Columbia, Canada, Priologic Software Inc. has been deploying dedicated enterprise software teams since 2003. Our teams work on strategic projects developing custom applications, enterprise collaboration portlets, platforms and mobile applications. With Priologic you have immediate access to qualified people ready to support your enterprise.
Inocybe Technologies to Unveil Virtualization Platform at Cloud Expo 2013
At the Cloud Expo 2013 SiliconValley, Inocybe Technologies Inc., the company that aims to keep IT simple, is introducing the Inocybe Virtualization Platform (IVP), the software-defined networking (SDN) industry’s first unified infrastructure virtualization platform. From smart to simple, IVP is a turnkey solution that allows any organization to create a private, community, or global scale public cloud computing infrastructure in just seconds. The product unites a wide variety of network, computing and storage application options with a simple plug-and-play architecture that businesses can use to rapidly create virtual data centers in the cloud.
Cloud Expo Silicon Valley: Locking Down the Cloud with Akamai
Cost savings, scalability and offload are the hallmarks of cloud computing benefits. Sub-par performance, sketchy reliability, and porous security concerns rank among top concerns and have undoubtedly led to delays in growth and adoption.
In his session at the 13th International Cloud Expo®, Michael Schmidt, Principal Solutions Engineer at Akamai Technologies, will show how Akamai’s Intelligent Platform can help you address these challenges without sacrificing security or control.
Michael Schmidt is a Principal Solutions Engineer based out of San Mateo California. Mr. Schmidt is responsible for selling Akamai’s security and cloud acceleration and enablement services to many of the Bay Area’s largest high tech customers. He is works extensively with his customers in helping them shape and secure their evolving Cloud strategies. He has been with Akamai for 8 years and has over 15 years of experience in IT and web development.
Time to Get on the Colocation Train Before It Is Too Late
The data center industry is heading toward an inflection point that has significant impact on enterprises. It seems many aren’t looking far enough ahead, but the timeline appears to be 12-18 months, which is not that far out! The issue is a typical supply chain issue of supply, demand and timelines.
First, let’s start with a bit of background… The advent of Cloud Computing and newer technologies, are driving an increase in the number of enterprises looking to ‘get out of the data center business. I, along with others, have presented many times about ‘Death of the Data Center.’ The data center, which used to serve as a strategic weapon in an enterprise IT org’s arsenal, is still very much critical, but fundamentally becoming a commodity. That’s not to say that the overall data center services are becoming a commodity, but the facility is. Other factors, such as the geographic footprint, network and ecosystem are becoming the real differentiators. And enterprises ‘in the know’ realize they can’t compete at the same level as today’s commercial data center facility providers.