The hottest new wave of marketing — digital social influence — is intersecting with one the hottest areas of cloud computing — software-as-a-service (SaaS) collaboration and documents/objects sharing.
Educating technology markets and communities is now, more than ever, a function of influence, social media, digital word of mouth — and of cultivating an ecosystem of trusted collaboration. The role of social media and the power of personal connections have really become dominant forces in how people learn how to find and use technology.
This is such a major departure from the past — marketing has changed more in the last 5 years than the previous 50 — that any instruction on what actually works best these days is highly prized.
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MongoDB and Fujitsu Deliver Seamless Integration for Cloud Solutions
Fujitsu RunMyProcess and MongoDB extend their existing collaboration to deliver seamless integration for cloud solutions to joint customers.
More than 350 companies around the world deploy Fujitsu RunMyProcess-based workflow applications that integrate MongoDB. Fujitsu RunMyProcess provides a cloud platform for the creation, deployment and operation of business applications, with an easy-to-use, drag-and-drop interface. The integration with MongoDB allows application developers to securely store and access their data from any device and location. MongoDB provides real-time database statistics, allowing platform users to build ad hoc and complex data analytics.
«By integrating MongoDB into our platform, we provided a secure and reliable database solution that meets our quality and technical standards,» said Matthieu Hug, CEO of Fujitsu RunMyProcess. «Furthermore, our partnership is strengthened by a mutual dedication to bringing solutions that enable agility and better customer experience.»
Application Performance Doesn’t Have to Be a Cloud Detractor
For years, the benefits of moving to the cloud – including lowered costs, flexibility and faster time-to-market – have been espoused. But among IT professionals, there remains widespread reticence about migrating mission-critical applications over, due in large part to performance concerns. “Can the cloud really deliver the same level of speed and reliability as physical services?” IT asks. Business managers often minimize or downplay these worries, saying that the potential business benefits to be reaped are just too mission-critical to ignore.
Therein lies a major conflict. Regardless, as numerous surveys like this one from IDC demonstrate, cloud adoption is moving forward at a rapid pace. Clearly, the cloud is where we’re headed. IT must learn to accept the cloud as just part of how services are delivered today, rather than some exotic and potentially dangerous new technology. The good news is IT’s concerns about application performance are not insurmountable and can actually be eased with specific approaches.
Caught! The Real Culprit of Shadow IT
Once you learn the definition of shadow IT, it shouldn’t be too shocking to learn how widespread it is at companies large and small all over the world. I hate to assume, but the odds are, that you yourself have used a non-IT approved SaaS option for the same reason as everyone else, myself included. We’re all expected to do our jobs faster, and at a higher quality than we did in the past, and sometimes it’s just too easy to go behind the backs of those whom we perceive to slow us down, or act as a blocker.
A recent study showed that eighty percent of those polled admitted using SaaS applications and tools without IT’s approval, which, when you’re part of that eighty percent, isn’t all that shocking. The real kicker is the revelation of who has been using shadow IT SaaS solutions more than anyone.
Netflix: The Transition to a Secure and Scalable Anywhere Enterprise
Netflix has long been known for being a leader and innovator in delivering its Netflix service by leveraging public cloud service provider, Amazon Web Services (AWS). However, Netflix’s IT team wasn’t quite there, and still had many legacy applications and infrastructure in place. One thing is to start a platform from the ground up solely leveraging cloud. It’s an entirely different process to do so from a legacy environment to more SaaS based and infrastructure as a service. The goal for Netflix is to achieve 100% of this by beginning of 2015. Mike Kail joined Netflix in 2011 as VP of IT Operations and is tasked with ensuring that this migration happens as smoothly as possible.
Cold Hard Facts on Enterprise Cloud Use and Implications for Cloud Security
Skyhigh Networks releases their second edition of the Cloud Adoption and Risk Report. As with the first edition of the report, the purpose of the report is to provide hard data on the actual use of cloud services within enterprises of all sizes. This report summarizes data from approximately 6 million users across 175 companies and 10 industries.
Moving to a Zero IT Infrastructure Footprint
A myriad of new methodologies and technologies from cloud computing to BYOD have changed the IT landscape demonstrably. In parallel, higher-value functions around data, customer engagement and revenue growth are pushing CIOs to consider alternative approaches. The nexus is moving IT to a zero footprint infrastructure model. Organizations including Healthcare, Financial Services, Insurance and Airlines are moving in this direction. Unfortunately, traditional IT paradigms present a challenge to adopting these new methodologies.
Cloud Auto Scaling Using AppDynamics
Are your applications moving to an elastic cloud infrastructure? The question is no longer if, but when – whether that is a public cloud, a private cloud, or a hybrid cloud.
Classic computing capacity models clearly indicate that over-provisioning is essential to keep up with peak loads of traffic while the over-provisioned capacity is largely left under-utilized during non-peak periods. Such over-provisioning and under-utilization can be avoided by moving to an elastic cloud-computing capacity model where just-in-time provisioning and deprovisioning can be achieved by automatically scaling up and down on-demand.
Who Will Win the Enterprise Cloud Race in 2014?
And the race is on. The cloud industry is abuzz with recent M&A and product news pointing towards what appears to be the Holy Grail for helping large companies move to the cloud with confidence. Both private and public cloud vendors are vying for a spot in the relatively new and rapidly growing market segment of enterprise cloud. CenturyLink swooped up Tier 3 in an attempt to establish a stronger enterprise offering; Amazon Web Services (AWS) announced its enterprise play at re:Invent; IBM acquired SoftLayer; and even the Google Compute Engine has been quick to follow in the footsteps of its competitors.
As each vendor makes a move to build a top-tier enterprise cloud, others will counter. With so much product and M&A activity going on, all that’s left to ask is: What’s next?
Customer Data Paves Way for Purchase-to-Use Attitude
In the Subscription Economy, purchase-to-use is winning, and purchase-to-own is on its way out. The key to success is that customers are actually using a product or service and in the Subscription Economy, the future is clear: delivering value drives revenue. Accessing this data to understand usage, and resulting customer value, is mandatory to survival.
In his session at 14th Cloud Expo, Matthew Shanahan, SVP of Marketing and Strategy at Scout by Service Source, will discuss how businesses in industries such as telecom, SaaS, financial services, healthcare and education can, and are, leveraging data science methods to predict and avoid customer churn and increase revenue.