Marketers in global manufacturing businesses are looking to improve customer engagement and increase marketing effectiveness as they support prospects and customers through the discovery and buying process. To be successful, these marketers need to quickly transition from conventional product-centric marketing to a customer-centric approach. Oracle Eloqua for Manufacturing is a flexible and scalable industry-specific marketing automation solution that enables companies to deliver targeted and personalized interactions across customer touchpoints and channels.
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API Security: Securing Digital Channels and Mobile Apps Against Hacks
More and more enterprises today are doing business by opening up their data and applications through APIs. Though forward-thinking and strategic, exposing APIs also increases the surface area for potential attack by hackers. To benefit from APIs while staying secure, enterprises and security architects need to continue to develop a deep understanding about API security and how it differs from traditional web application security or mobile application security.
In his session at 14th Cloud Expo, Sachin Agarwal, VP of Product Marketing and Strategy at SOA Software, will walk you through the various aspects of how an API could be potentially exploited. He will discuss the necessary best practices to secure your data and enterprise applications while continue continuing to support your business’s digital initiatives.
SDDC – The Choice Is Yours
The revolution that happened in the server universe over the past 15 years has resulted in an eco-system that is more open, more democratically innovative and produced better results in technically challenging dimensions like scale. The underpinnings of the revolution were common hardware, standards based APIs (ex. POSIX) and a strict adherence to layering and isolation between applications, daemons and kernel drivers/modules which allowed multiple types of development happen in parallel without hindering others. Put simply, today’s server model is built on a consistent x86 platform with few surprises in its core components. A kernel abstracts away the platform, so that applications and daemons are decoupled from the hardware. In contrast, networking equipment is still stuck in the mainframe era. Today, networking equipment is a single appliance, including hardware, OS, applications and user interface come as a monolithic entity from a single vendor. Switching between different vendor’s hardware requires using a completely different OS, set of applications and user interface.
BMC Software and Microsoft Azure Simplify Cloud Management
BMC Software and Microsoft are continuing their longstanding relationship to help customers make the most of their hybrid cloud environments and accelerate delivery of their digital services to customers.
Now, customers of both BMC Software and Microsoft will be able to use BMC Cloud Lifecycle Management software to manage cloud infrastructure and services built on Microsoft Azure Infrastructure Services. Cloud Lifecycle Management creates an easy path for customers who want to migrate from VMware-based clouds to the Microsoft Azure Infrastructure Services platform. With these updates, customers will also have the ability to manage digital services delivery, consumption, operations, planning and compliance across multi-vendor cloud infrastructures from a single, unified management platform.
Peter Coffee on Leveraging the Web’s Transformation
Salesforce.com VP of Strategic Research Peter Coffee discusses how the web’s new capabilities are transforming the world around us, and how enterprises today can address their resistance to change by understanding the benefits of embracing new technologies.
The Benefits of Cloud-Based Endpoint Security
The cloud computing revolution is well underway and there are lots of benefits to be realized. According to Awesome Cloud research the industry will be worth more than $150 billion this year, compared to $46 billion just six years ago. Mirroring the general trend for SaaS solutions, cloud-based IT security systems can be an ideal fit for smaller businesses, freeing them from internal IT overhead, cutting complexity, and providing scalability.
Here are five reasons that switching to a cloud-based endpoint security system makes sense for your business.
VASCO to Release Q1 2014 Results on Thursday, April 24
VASCO Data Security International, Inc., has announced on Tuesday that it will release its Q1 2014 results on Thursday, April 24th.
On April 24, at 10.00 am EDT/16.00 CET, VASCO will hold a conference call, which will be streamed on the VASCO website.
Mr. T. Kendall Hunt, Chairman and CEO, Mr. Jan Valcke, President and COO and Mr. Cliff Bown, Executive Vice President and CFO of VASCO, will be available on April 24 to answer analyst, investor and media questions.
Common Gotchas: Cloud Security Problems to Avoid
Cloud computing security can be a conundrum. The point of using the public cloud is to outsource certain infrastructure and application needs to third party providers, after all. How can you secure your data once it leaves your perimeter and your control? As puzzling as it may seem, there is hope.
Luckily for organizations looking to adopt the cloud, securing sensitive information outside the corporate perimeter isn’t as daunting (or as impossible) as it may appear. Technologies exist to enable cloud computing security strong enough for companies to remain in compliance while taking full advantage of the flexibility, agility, and economies of scale of the cloud. Avoid these common pitfalls for a secure cloud experience.
Jelastic Supports Key ISV Software Using OpenShift Cartridge Standard
Jelastic on Tuesday announced support for multiple ISV software packages in Jelastic’s products for enterprises, hosting service providers and developers. This support is achieved using OpenShift by Red Hat’s pluggable Cartridge standard, allowing those developers to build application interfaces only once, instead of multiple times for each PaaS/platform, and immediately achieve support for OpenShift PaaS and Jelastic Platform-as-Infrastructure.
“Jelastic is committed to dramatically simplifying the development, deployment and management of the enterprise cloud, providing full control to IT management while allowing self-management of environments and resources to developers and DevOps,” said John Derrick, Jelastic CEO.
SOASTA Introduces TouchTest Private Device Cloud
SOASTA on Tuesday announced the company has expanded its award-winning mobile functional test automation solution, TouchTest, to include local test labs of Apple iOS and Google Android smart phones and tablets. The TouchTest Private Device Cloud is a simple to manage, affordable internal cloud for mobile application testing. It provides a comprehensive platform to manage and control mobile application testing assets. With TouchTest Private Device Clouds, mobile development and testing teams can now remotely manage devices, apps and tester activity.