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How the Data Science of Email is Solving Today’s Business Problems
There are 182 billion emails sent every day, generating a lot of data about how recipients and ISPs respond. Many marketers take a more-is-better approach to stats, preferring to have the ability to slice and dice their email lists based numerous arbitrary stats. However, fundamentally what really matters is whether or not sending an email to a particular recipient will generate value. Data Scientists can design high-level insights such as engagement prediction models and content clusters that allow marketers to cut through the noise and design their campaigns around strong, predictive signals, rather than arbitrary statistics.
SendGrid sends up to half a billion emails a day for customers such as Pinterest and GitHub. All this email adds up to more text than produced in the entire twitterverse. We track events like clicks, opens and deliveries to help improve deliverability for our customers – adding up to over 50 billion useful events every month. While SendGrid data covers only about 2% of all non-spam email activity in the world, it gives SendGrid a unique snapshot of email activity spanning from the senders to the recipients and inbox providers like gmail and yahoo. To cope with data of this scale SendGrid has designed and implemented custom data structures to store 10s of billions of items in memory on a single commodity machine.
Should Cloud Be Part of Your Backup and Disaster Recovery Plan?
The introduction of the Cloud has enabled the fast and agile data recovery process which is effectively more efficient than restoring data from physical drives as was the former practice. How does this impact Backup & Recovery, Disaster Recovery and Business Continuity initiatives?
Cloud backup is the new approach to data storage and backup which allows the users to store a copy of the data on an offsite server – accessible via the network. The network that hosts the server may be private or a public one, and is often managed by some third-party service provider. Therefore, the provision of cloud solution for the data recovery services is a flourishing business market whereby the service provider charges the users in exchange for server access, storage space and bandwidth, etc.
Web Host Industry Review “Media Sponsor” of Cloud Expo Silicon Valley
SYS-CON Events announced today that the Web Host Industry Review has been named “Media Sponsor” of SYS-CON’s 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Since 2000, The Web Host Industry Review has made a name for itself as the foremost authority of the Web hosting industry providing reliable, insightful and comprehensive news, reviews and resources to the hosting community. TheWHIR Blogs provides a community of expert industry perspectives. The Web Host Industry Review Magazine also offers a business-minded, issue-driven perspective of interest to executives and decision-makers. WHIR TV offers on demand web hosting video interviews and web hosting video features of the key persons and events of the web hosting industry. WHIR Events brings together like-minded hosting industry professionals and decision-makers in local communities. TheWHIR is an iNET Interactive property.
TMCnet Named “Media Sponsor” of Cloud Expo 2014 Silicon Valley
SYS-CON Events announced today that TMCnet has been named “Media Sponsor” of SYS-CON’s 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Technology Marketing Corporation (TMC) is the world’s leading business to business and integrated marketing media company, servicing niche markets within the communications and technology industries.
O’Reilly Media Named “Media Sponsor” of Cloud Expo Silicon Valley
SYS-CON Events announced today that O’Reilly Media has been named “Media Sponsor” of SYS-CON’s 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
O’Reilly Media spreads the knowledge of innovators through its books, online services, magazines, and conferences. Since 1978, O’Reilly Media has been a chronicler and catalyst of cutting-edge development, homing in on the technology trends that really matter and spurring their adoption by amplifying «faint signals» from the alpha geeks who are creating the future. An active participant in the technology community, the company has a long history of advocacy, meme-making, and evangelism.
Cloud 360: The Multi-Cloud Bootcamp at Cloud Expo Silicon Valley
Cloud Computing is evolving into a Big Three of Amazon Web Services, Google Cloud, and Microsoft Azure.
Cloud 360: Multi-Cloud Bootcamp, being held Nov 4–5, 2014, in conjunction with 15th Cloud Expo in Santa Clara, CA, delivers a real-world demonstration of how to deploy and configure a scalable and available web application on all three platforms. The Cloud 360 Bootcamp, led by Janakiram MSV, an analyst with Gigaom Research, is the first bootcamp that introduces the core concepts of Infrastructure as a Service (IaaS) based on the workings of the Big Three platforms – Amazon EC2, Google Compute Engine, and Azure VMs.
Bootcamp attendees will get to see the big picture and also receive the knowledge needed to make the best cloud decisions for their business applications and entire enterprise IT organization.
Fujitsu Invests in Cloud to Support Business Innovation and Agility
A year after globally launching the FUJITSU Cloud Initiative, Fujitsu is strengthening its commitment to unlocking the business-innovation, cost-efficiency and agility benefits of cloud for its customers around the world. In doing so, Fujitsu is well on its way to building one of the broadest portfolios of IaaS, PaaS, SaaS and Cloud Integration Services. Having committed to a two-year investment of approx. 2 billion US$ in business innovation, social innovation and strengthening global delivery capabilities, Fujitsu has been busy bringing to market new offerings, deepening its deployments, and growing its customer base.
SoftLayer Fuels Hybrid Cloud Growth for IBM with New Clients and Services
On Monday IBM stated that SoftLayer is fueling hybrid cloud adoption by attracting thousands of new clients including leading enterprises. To support this ongoing growth, IBM is also launching a range of new cloud services designed for the enterprise that are based on SoftLayer infrastructure.
Just one year after its acquisition, SoftLayer has become the galvanizing force behind IBM’s rapid acceleration to cloud leadership. IBM bought SoftLayer for $2 billion in July 2013 and has continued to invest significantly in its cloud portfolio.
Clients all over the world are moving to the IBM Cloud, with thousands migrating to SoftLayer in the past year alone. New enterprise customers including Macy’s, Whirlpool, Daimler subsidiary moovel Gmbh, Sicoss Group and many others are transforming their operations for the emerging hybrid cloud era. Hybrid cloud computing represents the best of both worlds, as it links traditional IT systems to the cloud. Clients can maintain on-premise control of key applications and data while moving other workloads – so-called systems of engagement with customers and partners — to the cloud for quick access to data, expansion of new services and cost reductions. In fact, nearly half of IBM’s top 100 strategic outsourcing clients who are among the world’s largest enterprises are already implementing cloud solutions with IBM as they transition to a hybrid cloud model.
Verizon Named “Gold Sponsor” of Cloud Expo Silicon Valley
SYS-CON Events announced today that Verizon has been named “Gold Sponsor” of SYS-CON’s 15th International Cloud Expo®, which will take place on November 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Verizon Enterprise Solutions creates global connections that generate growth, drive business innovation and move society forward. With industry-specific solutions and a full range of global wholesale offerings provided over the company’s secure mobility, cloud, strategic networking and advanced communications platforms, Verizon Enterprise Solutions helps open new opportunities around the world for innovation, investment and business transformation. Visit verizonenterprise.com to learn more.