Backup, Recovery, and Archiving (BURA) are critical elements for IT to address. BURA solutions need to address a broad spectrum of needs including data protection, regulatory compliance, and business continuity. Today’s cloud based solutions can enable customers to procure and consume BURA as a service supported by EMC’s latest technologies. At the end of Rich Place’s session at 12th Cloud Expo | Cloud Expo New York [June 10-13, 2013], you will be able to: 1. Gain a full understanding of Backup, Recovery, and Archiving (BURA), also known as Backup as a Service incorporating EMC’s latest technologies. 2. Share the experiences of a cloud service providers BURA implementations and portfolio 3. Have an opportunity to ask questions regarding SHI’s Backup as a Service offering and experiences with partners and customers