The term Big Data is going to become a key part of the forward-looking business technology debate among informed, proactive and ICT savvy executives. But what’s really driving the growing demand for meaningful solutions?

While most companies are collecting, storing and analysing data, they continue to struggle with both the business and IT challenges of Big Data — more data is not necessarily better.

Enormous amounts of data are being generated daily by smartphones, sensors, video cameras, smart meters, and other connected devices, adding to the huge store of information from traditional sources.

This «data avalanche» represents a potential gold mine of insights, but a new study commissioned by Cisco reveals that IT professionals and businesses are challenged to extract strategic value from their data.

The Cisco Connected World Technology Report (CCWTR) surveyed IT professionals across 18 countries to examine the IT readiness, challenges, technology gaps, and strategic value of …