Selling software to accountants, auditors and Chief Financial Officers (CFOs) takes accuracy, precision and software quality to an entirely new dimension.

Having worked at a start-up selling hosted accounting and finance applications to small and medium businesses, I’ve seen first-hand how demanding these professionals can be.  And rightly so, the system of record they manage keeps their businesses financially strong and growing.  Intacct is one of the companies I’ve tracked for the last few years in this area, and I recently had a chance to speak with their CEO, Robert Reid.

While there are many cloud financial management and accounting companies creating interesting products and winning customers, Intacct is unique.   Rob has infused a passion for customer centricity into the company along with a mindset of continual innovation in their applications’ user experience. 

Rob is a longtime veteran of the enterprise software industry, having served previously as CEO …