The cloud wars rage on. The room is full of 800lb gorillas that have been battling over market share and supremacy for several years now. You know who the key players are – Amazon, Microsoft, Google and IBM – all still standing. Three year ago, Gartner described the market as ‘still evolving and maturing’. However, last year, they described the market as ‘in a state of upheaval’ with many providers shifting their strategies as they struggle to obtain market share.