Informatica 9.6 aims to attract business users and lower cost

Madan Sheina, Lead Analyst, Software – Information Management

Informatica claims to have raised the bar for data integration and quality following the release of its PowerCenter and Data Quality 9.6 platform. This release scores points with Ovum because it mirrors much of the functionality that our enterprise clients are inquiring about and looking for – notably, business-friendly governance features, seamless integration and management of data across cloud and on-premise systems, and quicker integration cycles.

Equally noteworthy is the company’s effort to harden the customer and partner ecosystem around its data integration platform, and the revised packaging and pricing aimed at platform-purchasing. Informatica 9.6 clearly follows a strategy of convincing organizations that data quality and integration is best served by an integrated platform, rather than point tools.

The attention given to platform integration and cost-effectiveness will appeal to existing and new customers and solutions partners that want to graduate from …