Archivo de la etiqueta: cloud

I just wanted to take a quick minute to let the readers of our blog know that GreenPages is holding a series of live events around migrating Windows Server 2003 Workloads. The events are free and will be held in Cambridge, MA, Portland, ME, Tampa, FL, and Alpharetta, GA. David Barter, our Practice Manager of Microsoft Technologies, will be hosting the events.

We decided to put these events together because of the impact Windows Server 2003 End-of-Life is having on IT professionals across the globe. As you are probably already aware, the End-of-Life date is July 14th. Needless to say, that is coming up pretty quickly. There are perceived, and often real, challenges involved in upgrading applications. However, there are some serious drawbacks if you do not migrate. First, no new updates will be developed or released after end of support. Not migrating could also cause compliance issues for various regulatory and industry standards. Furthermore, staying put will cost more in the end. Maintenance costs for outdated hardware will increase and there will be additional costs for security measures that need to be taken.

On the flip side, benefits of migrating include reducing operational costs and increasing efficiencies, improving employee productivity, the ability to be cloud ready, and increasing business agility. There are different paths you can take, such as migrating to Windows Server 2012, Azure, or Office 365 as an individual product or as a Platform as a Service.

During the events, David will cover:

Developing an action plan and ways Azure and Office 365 can be part of it.
Potential migration pitfalls
Determining which applications will run “as is” on new platforms and which won’t
The areas of your infrastructure that will be affected by End of Life.
Examples of GreenPages’ customers going to the cloud, including how they approached the decision process and what their experiences were like.

You can register here. If there isn’t an event near you but you’re interested in learning more on the topic, I would highly recommend downloading David’s whitepaper. These should be great events (plus you get a free lunch and entered to win an Xbox One)! Below is some more information on event locations.

Portland, Maine

March 26th from 10am-11am at the Portland Harbor Hotel

Tampa, Florida

April 1st from 10am-2pm at the Microsoft Campus

Alpharetta, Georgia

April 2nd from 10am-2pm at the Microsoft Campus

Cambridge, Massachusetts

April 7th from 10am-2pm at the Microsoft Campus

If you have any specific questions about event logistics, feel free to reach out to Kelsey Barrett, our Marketing and Event Coordinator.

By Ben Stephenson, Emerging Media Specialist

App Dev, CIO Focus Interview, Featured, hybrid cloud, IT Management

CIO Focus Interview: Kevin Hall, GreenPages-LogicsOne

marzo 6, 2015 GreenPages Blog

For this segment of our CIO Focus Interview Series, I sat down with our CIO and Managing Director, Kevin Hall. Kevin has an extremely unique perspective as he serves as GreenPages’ CIO as well as the Managing Director of our customer facing Professional Services and Managed Services divisions.

Ben: Can you give me some background on your IT experience?

Kevin: I’ve been a CIO for 17+ years holding roles in both consulting organizations and roles overseeing internal IT. The position I have at GreenPages is very interesting because I am both a Managing Partner of our services business and the CIO of our organization. This is the first time I have held both jobs at the same time in one company

Ben: What are your primary responsibilities for each part of your role then?

Kevin: As CIO, I’m responsible for all aspects of information services. This includes both traditional data center functions, engineering functions, operations functions, and app dev functions. As Managing Director I am responsible for our Professional Services and Managed Services divisions. These divisions provide help to our customers on the same sorts of projects that I am undertaking as CIO.

Ben: Does it help you being in this unique position? Does it allow you to get a better understanding of what GreenPages’ customers are looking for since you experience the same challenges as CIO?

Kevin: Yes, I think it is definitely an advantage. The CIO role is crucial in this era. It has certainly been a challenging job for a long time, and that has magnified in recent years because of the fundamental shift and explosion of the capabilities available to modern day CIOs. Because I am in this rather crazy position, it does help me understand the needs of our customers better. If I was just on the consulting side of the house, I’m not sure I could fully understand or appreciate how difficult some of the choices CIOs are faced with are. I can relate to that feeling of being blocked or trapped because I’ve experienced it. The good news is our CTO and Architects provide real world lessons right here at home for both myself and our IT Director.

Interestingly enough, on the services side of my role, in both the Professional Services and Managed Services division, we are entering our 3^rd year of effort to realign those divisions in a way that helps CIOs solve those same demanding needs that I am facing. We’re currently helping companies with pure cloud, hybrid cloud and traditional approaches to information services. I’m both a provider of our services to other organizations as well as a customer of those services. Our internal IT team is actually a customer of our Professional and Managed Services division. We use our CMaaS platform to manage and operate our computing platforms internally. We also use the same help desk team our customers do. Furthermore, we use various architects and engineers that serve our customers to help us with internal projects. For example, we have recently engaged our client-facing App Dev team to help GreenPages reimagine our internal Business Intelligence systems and are underway on developing our next generation BI tools and capabilities. Another example would be a project we recently completed to look at our networking and security infrastructure in order to be prepared to move workloads from on-prem or colo facilities to the cloud. We had to add additional capabilities to our network and went out and got the SOC 2 Type 2 certification which really speaks to the importance we place on security. What I love about working here is that we don’t just talk about hybrid cloud; we are actively and successfully using those models for our own business.

Ben: What are some of your goals for 2015?

Kevin: On the internal IT side, I’m engaged, like many of my colleagues around the globe, on assessing what the new computing paradigm means for our organization. We’re embarked in looking at every aspect of our environment along with our ability to deliver services to the GreenPages’ organization. Our goal is to figure out a way to do this in a cost effective, scalable, and flexible way that meets the needs of our organization.

Ben: Any interesting projects you have going on right now?

Kevin: As we assess our workloads and start trying to understand what the best execution venues for those workloads are, it’s become pretty clear that we are going to be using more than a single venue. For example, one big execution venue for us is VMware’s vCloud Air. We have some workloads that are excellent candidates for that venue. Other workloads are great fits for Microsoft Azure. We have some initiatives, like the BI project, that are going to be an open source project. We’ll be utilizing things like Docker and Hadoop that are most likely going to be highly optimized around Amazon’s capabilities. This is giving me insight into the notion that there are many different capabilities between clouds. The important thing is to make sure every workload is optimized for the right cloud. This is an important ongoing exercise for us in 2015.

Ben: Which area of IT would you say interests you the most?

Kevin: What interests me most about IT is the organizational aspect. How do you organize in a way that creates value for the company? How do you prioritize in terms of people, process and technology? For me, it’s not about one particular aspect; it’s about the entire program and how it all functions.

Ben: What are you looking forward to in 2015 from a technology perspective?

Kevin: I’m really looking forward to our annual Summit event in August. I think it is going to be the best one yet. If you look back several years ago, very few attendees raised their hand when asked if they thought the cloud was real. Last year, most of the hands in the room went up. What will make it especially interesting this year is that we have many customers deeply involved with these types of projects. Four years ago the only option was to sit and listen to presentations, but now our customers will have the opportunity to talk to their peers about how they are actually going about doing cloud. It will be a great event and a fantastic learning opportunity.

Are you looking for more information around the transformation of corporate IT? Download this eBook from our Director of Cloud Services John Dixon to learn more!

By Ben Stephenson, Emerging Media Specialist

Cloud computing, Featured, vCloud Air, VMware

VMware’s Partnership with Google: vCloud Air & the Google Cloud Platform

febrero 13, 2015 GreenPages Blog

Following on from Chris Ward’s excellent blog coming out of VMware PEX 2015, I wanted to add some details to the recent VMware announcement (January 29, 2015) to partner with Google to “deliver greater enterprise access to public cloud services” via a combination of VMware vCloud Air and the Google Cloud Platform.

For those who are unfamiliar, vCloud Air (formally VMware vCloud Hybrid Service or vCHS) is a public Infrastructure-as-a-Service (IaaS) cloud platform built on the same traditional VMware vSphere we are all used to but managed 24/7 by VMware and their public cloud partners. vCloud Air offers services such as infrastructure, disaster recovery and backups, and allows you to extend both your network and workloads from traditional on-premise to the cloud with relative ease.

For some time now, Google has offered broad cloud platform services in the following categories, but as part of the first wave of integration into the vCloud Air space, only the highlighted sub-set of (4) Google Cloud Platform services will be made available to existing VMware vCloud Air customers, using a PAYG consumption model:

Compute (no current/planned integration points)

Storage
- Cloud Storage – Google’s distributed low-cost object storage service
- Cloud Datastore – Google’s schema-less, document-based NoSQL database service with automatic scale and full transactional integrity.

Networking
- Cloud DNS – A globally distributed low-latency DNS service

Big Data
- BigQuery – A real-time big data analytics service suitable for running ad-hoc BI queries across billions of data points in seconds.

Services (no current/planned integration points)

Management (no current/planned integration points)

Additionally, while Google offers their own management framework, there are some rumors that the partnership could eventually mature to include integration with VMware’s own vRealize Operations management solution. This will most likely be offered via VMware’s vRealize Air platform (in beta), which currently offers both Automation and Compliance programs. To quote our CTO, Chris Ward, “VMware vRealize Air checks a lot of boxes for customers of all sizes seeking multi-vendor, multi-cloud provisioning and management of their infrastructure services.

Industry experts, including GreenPages, Forrester and Gartner, are calling this partnership a big “win” for VMware customers, especially enterprise customers. This relationship will help to truly legitimize not only the cloud, but also the place of the enterprise customer in the cloud. Specifically, it will allow enterprise customers who are looking for broader database, analytics, and storage options and support, beyond the current vCloud Air portfolio, to find a suitable and scalable landing place for their applications and workloads. This will build on vCloud Air’s current support for over 5,000 applications and over 90 operating systems.

This is also a strong move for both VMware and Google. This relationship will give Google much needed enterprise IT exposure, something that VMware has deep roots in, and accelerates VMware’s ability to offer tools to manage a public cloud, an area in which Google has developed a global dominate position.

As with the vSphere 6 announcement, there is no “official” release date, but rumors are suggesting everything from the “first half of 2015” to availability “later this year.” Additionally, VMware had no details to share around pricing, but as soon as we know more and have had a chance to sample the integration ourselves, we will share more details. However, if history is anything to go by we should likely expect something in place by VMworld 2015.

If you have any questions or would like any additional details around this new partnership, email us at socialmedia@greenpages.com

By Tim Cook, Practice Manager, Advanced Virtualization

applications, Cloud computing, Featured, IT services, ITIL

5 Ways to Understand Your Applications and IT Services

febrero 3, 2015 John Dixon

How do you view your organization’s applications and IT services? At GreenPages, we often suggest that organizations begin to conceptualize IT services as corporate IT evolves from a technology provider to an innovation center. Now, there are ways to establish and maintain a service portfolio through ITBM (IT Business Management or IT Financial Management) systems, but these are often out of reach for customers less than enterprise level. However, you can conceptualize IT services by looking at your applications from five different perspectives. Let’s use Microsoft Exchange as an example.

Exchange is an enterprise application that provides email and calendaring. If you’re reading this, there is a good chance that you own servers that host the various components that comprise Exchange. One way to think about cloud is to identify the Exchange servers, their operating systems, the application version, performance requirements, etc. and identify a “place in the cloud” where you can procure servers of similar specifications and migrate the instances. I consider this as the infrastructure perspective. When it comes to cloud computing, this is perhaps the least important.

To take full advantage of cloud computing, understand your applications and IT services from a few additional perspectives:

Functional
Financial
Operational (including lifecycle)
Organizational
Use-case

Hopefully, after looking at these different perspectives, you’ll see Exchange as part of an IT service that fits this description:

“In operation for over 20 years, E-Communications is a business service that allows each of our 1,200 employees to communicate through email, coordinate meetings, find coworkers’ contact information, and organize tasks using their PC, Mac, mobile device, or home computer 24x7x365. The service is supported by Microsoft Exchange and Active Directory, which both run under VMware vSphere. The service requires 1 full-time administrator who added 12 new users and logged 157 support tickets in 2014. In 2014, charges for software maintenance, personnel, infrastructure depreciation, and outside support services totaled $87,456. A software upgrade is planned for 2015. Users do not generally complain about the performance of the service, other than the size of their mailbox quotas (which are limited to 10GB per user). The company as a whole plans to offer telecommuting packages to more than 250 employees in 2015.”

Armed with this understanding of your IT service that includes Exchange, you might take the following action:

Fund an Office365 migration with capital you had allocated for the Exchange upgrade project
Provide copies of Office applications to telecommuters (without additional charge)
Expand the mailbox quota from 10GB to 50GB
Repurpose your Exchange admin to help telecommuters establish their home offices in 2015
Reduce your spend on E-Communications by more than 50% (from $72.88/user to $35.00/user)

Of course, not every application is easily identifiable as belonging to an IT service. The functionality or financial aspects of IT services are often difficult to quantify. However, at GreenPages, especially when looking at cloud computing options, we recommend examining all of your applications through these five perspectives. For this reason, GreenPages has embedded this process in a piece of software that can quickly build your services portfolio and recommend optimizations based on current offerings available – such as Microsoft Office 365.

What are your thoughts?

You can hear more from John in his eBook, “The Evolution of Your Corporate IT Department“

By John Dixon, Director of Cloud Services

Big Data, CIO Focus, Featured, Miscellaneous IT, Mobile

CIO Focus Interview: David Chou

enero 30, 2015 GreenPages Blog

This is the fourth installment of our CIO Focus Interview series. This time, I spoke with David Chou, the CIO of a large academic medical center. A recognized thought leader, David is on the Huffington Post’s 2015 list of the top 100 most social CIOs on Twitter, and I would definitely recommend following him. Enjoy!

Ben: Could you give us some background on your IT experience?

David: I was fortunate to be put on the IT fast track. I was your typical college student getting a BA in Computer Science, and somehow I landed an analyst job at a small community hospital in LA. This allowed me to get the opportunity to really understand the health care industry from an operational standpoint. From there, I focused on understanding operations and then finding the right technologies to fit in. I took the opposite approach than most IT professionals do. I dug deep into the operations model and then figured out which technologies worked well and matched them. That approach led to me getting exposure up the food chain that opened some doors for me. One thing I realized when talking to my counterparts who are successful is that you have to grasp opportunities, even if it means disrupting other aspects of your life.

Ben: What is your job like now?

David: Currently, I work at a large academic medical center. In bigger medical centers, there are typically CIOs across all three verticals – healthcare, research, and higher education. Oftentimes, this causes tension and barriers in terms of adoption. In my position, I have control over all three, which is a pretty unique model to have. In addition, we are a public center which also makes us unique in how we operate.

Ben: What are your main responsibilities?

David: Today, I manage day to day operations and an $82 million budget. Early in my career the CIO operated transactional data entry, maintaining mainframes, etc. Now it’s a lot more strategic. Technology should be at the core of every organization. The CIO has to be involved strategically. This means being a part of the executive team and having a seat at the table.

{Follow David on Twitter @dchou1107}

Ben: What areas of IT do you think are having the biggest impact on the industry?

David: Right now the focus is on the “4 pillars” of cloud, mobile, social and big data. Any executive that doesn’t have that vision is not going to be well off in the future. These are extremely important and strategic to me. I am trying to get the organization to adopt the cloud. Organizational culture plays a big role in this. Cloud can be an uncomfortable topic so that’s a barrier. I’m challenging that traditional mindset.

Mobile is also very big for us. Consumers in healthcare want to have personalized medicine. They want to shop for healthcare the same way they shop on Amazon. That’s where I believe healthcare is moving towards – a retail model. Whoever successfully pulls that off first is going to cause a huge disruption. We’re all trying to figure out how to utilize it. We want to be able to predict outcomes and provide the best customer experience possible.

I really believe in the importance of social media and the value of capturing consumer engagement and behavior. In my vertical, it has not been widely adopted yet. The big focus has been on cloud, mobile and big data.

Ben: How are you incorporating those technologies in your organization?

David: We’re in the process of incorporating a hybrid cloud model in our environment. From a budgetary and contractual perspective we’re all ready to go, we’re just getting the organization’s terms and conditions aligned with the cloud providers. It’s a challenge for us to get public cloud providers to agree to our terms and conditions.

Our Electronic Medical Record system went live a year ago. Four years ago we had disparate systems that took a lot of manual upkeep. The first step to remedying this was moving from manual to digital. Now that we have that new format, we can take a controlled approach. We’ll look into some consumer friendly products that allow users to have access to data and have self-serving and provisioning capabilities. After this is implemented for a year, my goal is to take another look. We’ll have what we need to solve 80% of problems, so the question will be whether or not that extra 20% is worth a full blown BI platform for analytics?

Ben: What advice do you have for other CIOs starting out in the healthcare industry?

David: Take the time to build that relationship with the business. Learn the terms and lingo. Talking tech won’t work with most business executives so you need to adapt. Ultimately, you need to focus on understanding the needs of the customer and solving those needs.

Are you interested in winning a GoPro? Subscribe to our blog by 2/12/2015 for your chance to win!

By Ben Stephenson, Emerging Media Specialist

Cloud computing, Featured

5 Tips to be Prepared to Answer Cloud Questions from the C-Suite

enero 21, 2015 David Barter

Okay, so here we are in 2015 in this new age of cloud…what should IT professionals do to be ready to answer cloud questions and to migrate? It’s not a matter of if the CIO/CEO asks the question; it’s a matter of when. We, as IT worker bees, often are not privy to the conversations between the uber competitive CEOs of the world. They wouldn’t be CEO’s if they weren’t A-type competitive individuals. So the rule is how do I keep up with the Joneses, AKA my competitors in my marketspace.

Here are 5 recommendations that should help prepare the IT Director for this request from up on high.

Update your server and application stack

You probably should have run all your updates at year’s end, but you may have been too busy. So now is the time to do this. Update servers, desktops, router firmware, and mobile devices. This is often one of the most time-consuming, often overlooked and problem-causing tasks you can undertake (especially when a server doesn’t come back up after a reboot). Do it now and do it right, and you’ll start the year way ahead the game.

Educate yourself

Now is the time to read what the market analysts say. Read what the vendors are saying. See what Gartner has to say for top of mind solutions, like Microsoft Azure. Don’t wait until the CEO says “Hey what is our cloud strategy” to run back to your desk and start training. Rollout is for usage, not for running up the learning curve. Also, proactively educate your staff, educate your users, and educate your management. In the end, you will be glad you did.

Clarify for cloud strategy

I’m not talking about a hair rinse you should use once a week. This is about clarifying your intentions around adoption of cloud for the year with upper management. Get out ahead of this, make sure they know what to expect then you will foster conversation that leads to insight on what they expect. Starting 2015 without clear expectations on both sides leads to confusion and eventually a year goes by and nothing has been accomplished.

Timeline your cloud migration

Take the calendar and break it into milestones. For example, by end of Q1 you want to have any hardware or software issues resolved per the Office365 Readiness toolkit results. By end of Q2 you want to have a pilot functioning for the testing of Office365 or Azure. Fail to plan, plan to fail as my friend and peer Randy Becker says…

Purge the spam

Many technology consumers feel that, much like at home, at work they should keep any and every e-record. That obviously leads to bloat in Exchange databases, file server solutions and other places. Backups become uncontrollable, and finally when you need to migrate, that little piece of corrupted spam will stop the mailbox from migrating. Seriously — the beginning of the year is a great time to get rid of all those pieces of hardware you no longer need. And when you do purge, make sure to do it responsibly (i.e. empty the ‘Deleted’ and ‘Sent Items’ folders). Run the Exchange Maintenance Tasks and compact that database. In regards to hardware, larger cities usually have computer recycling services that can safely get rid of your old technology. Use them. By tossing out the junk, you’ll make for a much more efficient start of 2015.

So this should help you, the IT director, find a path to be ready to answer the “Cloud Ready” question. To reiterate, it is not a matter of if that question is coming, it is a matter of when. Good Luck and May the Cloud be with You.

If you’re interested in speaking more with David about how you can better prepare yourself for your organization’s transition to the cloud, click here.

By David Barter, Practice Manager – Microsoft Technologies

Cloud computing, Featured, Software Defined Networking, software defined storage

2015 Predictions: Cloud and Software-Defined Technologies

enero 7, 2015 GreenPages Blog

As we kick off the new year, it’s time for us to get our 2015 predictions in. Today, I’ll post predictions from John Dixon around the future of cloud computing as well as from our CTO Chris Ward about software-defined technologies. Later this week, we’ll get some more predictions around security, wireless, end-user computing& more from some of our other experts.

John Dixon, Director, Cloud Services
On the Internet of Things (IoT) and Experimentation…
In 2015, I expect to see more connected devices and discussion on IoT strategy. I think this is where cloud computing gets really interesting. The accessibility of compute and storage resources on the pay-as-you-go model supports experimentation with a variety of applications and devices. Will consumers want a connected toaster? In years past, companies might form focus groups, do some market research, etc. to pitch the idea to management, get funding, build a team, acquire equipment, then figure out the details of how to do this. Now, it’s entirely possible to assign one individual to experiment and prototype the connected toaster and associated cloud applications. Here’s the thing; the connected toaster probably has about zero interest in the market for consumer appliances. However, the experiment might have produced a pattern of a cloud-based application that authenticates and consumes data from a device with little or no compute power. And this pattern is perhaps useful for other products that DO have real applications. In fact, I put together a similar experiment last week with a $50 Raspberry Pi and about $10 of compute from AWS — the application reports on the temperature of my home-brew fermentation containers, and activates a heating source when needed. And, I did indeed discover that the pattern is really, really scalable and useful in general. Give me a call if you want to hear about the details!

On the declining interest in “raw” IaaS and the “cloud as a destination” perspective…

I’ve changed my opinion on this over the past year or so. I had thought that the declining price of commodity compute, network, and storage in the cloud meant that organizations would eventually prefer to “forklift move” their infrastructure to a cloud provider. To prepare for this, organizations should design their infrastructure with portability in mind, and NOT make use of proprietary features of certain cloud providers (like AWS). As of the end of 2014, I’m thinking differently on this — DO consider the tradeoff between portability and optimization, but… go with optimization. Optimization is more important than infrastructure portability. By optimization in AWS terms, I mean taking advantage of things like autoscaling, cloudwatch, S3, SQS, SNS, cloudfront, etc. Pivotal and CloudFoundry offer similar optimizations. Siding with optimization enables reliability, performance, fault tolerance, scalability, etc., that are not possible in a customer-owned datacenter. I think we’ll see more of this “how do I optimize for the cloud?” discussion in 2015.

Chris & John presenting a breakout session at our 2014 Summit Event

Chris Ward, CTO

On SDN…

We’ll see much greater adoption of SDN solutions in 2015. We are already seeing good adoption of VMware’s NSX solution in the 2nd half of 2014 around the micro segmentation use case. I see that expanding in 2015 plus broader use cases with both NSX and Cisco’s ACI. The expansion of SDN will drag with it an expansion of automation/orchestration adoption as these technologies are required to fully realize the benefits of broader SDN use cases.

On SDS…

Software defined storage solutions will become more mainstream by the end of 2015. We’re already seeing a ton of new and interesting SDS solutions in the market and I see 2015 being a year of maturity. We’ll see several of these solutions drop off the radar while others gain traction and I have no doubt it will be a very active M&A year in the storage space in general.

What do you think about Chris and John’s predictions?

If you would like to hear more from these guys, you can download Chris’ whitepaper on data center migrations and John’s eBook around the evolution of cloud.

By Ben Stephenson, Emerging Media Specialist

Featured, Miscellaneous IT

Our Top 10 Blog Posts of 2014

enero 2, 2015 GreenPages Blog

With the year officially coming to an end, I decided to pick our top 10 blog posts of 2014 (in no particular order)…

The Big Shift: From Cloud Skeptics & Magic Pulls to ITaaS Nirvana – In this post GreenPages’ CEO Ron Dupler covers the shift in industry that has disrupted old paradigms and driven uses to embrace hybrid cloud architectures.
How Software Defined Networking is Enabling the Hybrid Cloud – Networking expert Nick Phelps discusses how software defined networking is enabling the hybrid cloud & creating the networks of tomorrow.
Have You Met My Friend, Cloud Sprawl? – John Dixon explains cloud sprawl and provides advice for IT departments on how to deal with it.
A Guide to Successful Big Data Adoption – In this video, storage expert Randy Weis talks about the impact big data is having on organizations and provides an outline for the correct approach companies should be taking in regards to big data analytics.
Key Announcements from Citrix Synergy 2014 Part 1 and Part 2 – In this 2 part blog series, Randy Becker summarizes the key announcements from the Citrix Synergy event in Anaheim and the impact these changes will have on the industry.
Don’t Be a Michael Scott – Embrace Change in IT – Limitless paper in a paperless world
Managing Resources in the Cloud: How to Control Shadow IT & Enable Business Agility – In this video, our CTO Chris Ward discusses the importance of gaining visibility into Shadow IT and how IT Departments need to offer the same agility to its users that public cloud offerings like Amazon provide.
CIO/CTO Interview Series: Stuart Appley, Rick Blaisdell, Gunnar Berger – This year, we started a CIO/CTO interview series on the blog to get the opinions and insights of some of the top thought leaders out there. Above are the first three of the series.
VDI: You Don’t Need to Take an All-or-Nothing Approach – In this video, Francis Czekalski discusses the benefits of not taking an all-or-nothing approach with VDI.
Network Virtualization: A Key Enabler of the SDDC – This is actually a guest video with VMware’s SVP of Networking and Security Business Unit.

Were there any posts you think should have been included on the list that weren’t?

By Ben Stephenson, Emerging Media Specialist

End-User Computing, Featured, Mobility, VDI, Virtualization

CTO Focus Interview: Gunnar Berger, Citrix

diciembre 10, 2014 GreenPages Blog

In the third installment of our CTO Focus Interview series, I got to speak with Gunnar Berger, CTO at Citrix (View Part I and Part II of the series). Gunnar is a well respected thought leader who previously worked as an Analyst at Gartner and joined Citrix last June. Gunnar is on a mission to make VDI easier and cheaper to deploy. I’d highly recommend following Gunnar on Twitter to hear more from him.

Ben: What are your primary responsibilities at Citrix?

Gunnar: A lot of what I do at Citrix is on the back end and not necessarily public facing. In the public view, it’s more of looking at a long term strategy. Most roadmaps are looking ahead 12-18 months. I can be influential in these plans, but I am really looking at the longer term strategy. Where are we going to be in 3-5 years? How do we actually get to that place? How do you take today’s roadmap and drive it towards that 5 year plan? One of the main reasons I took the job at Citrix is because I want to fix VDI. I think it costs too much and is too complex. I think we truly can change VDI at Citrix.

Ben: What are some of the challenges you face as a CTO?

Gunnar: One of the main challenges when looking at long term strategies is that things can happen in the short term that can impact those long term plans. That’s every CTO’s challenge regardless of industry. In this particular industry, things change every single day. Every couple of months there is a major merger or acquisition. You have to be nimble and quick and be ready to make adjustments on the fly. My background at Gartner is very relevant here. I have to make sure I understand where the customer is now and where they will be 3-5 years from now.

If you look at the history of Citrix, look back 5 years and you see they made an incorrect prediction on VDI. You can create a long term strategy and have it not work out. If you aren’t correct with your long term strategy, it’s important to capture that early on and pivot.

Ben: What goals do you have for 2015?

Gunnar: I have three main goals heading into 2015. The first is doubling down on applications. The second is to review the complexity and costs of VDI. The third is to “bridge to the cloud.”

1. Double down on applications

Citrix over rotated on VDI but now the pendulum is moving back. VDI has a place but so does RDS. We are doubling down so that XenApp is not a second class citizen to XenDesktop. Apps are what users want, XenApp is our tried and true solution for pushing these apps out to users on any device.

2. Review complexity and cost of VDI

My overall goal is to make VDI easier to deploy and cheaper to deploy. This plays into a long term strategy. Let’s face it, VDI deployments take a lot of time and money. I can’t remember where it was that I heard this stat, but for every dollar of a VDI sale I need to sell $12 in everything else. For a customer to buy one thing they need to buy $12 of something else…not an ideal situation for the customer.

We need to solve that issue to make it less costly. I’m unapologetically a fan of VDI. I think it’s an extremely powerful technology that has a lot of great benefits, but it is currentlycostly and complex. Luckily, in my position I get to work with a lot of really smart people that can solve this so I’m confident that Citrix will make VDI what I have always wanted it to be.

3. Bridge to the cloud

This is where Citrix Workspace Services comes into play. You will start seeing more and more of this from Citrix over the next several months. Essentially this is the unification of all of our different products (i.e. XenDesktop, XenApp, XenMobile, NetScaler, etc.). We will be “SaaS-ifying” our entire stack, which is a massive undertaking. We really want to improve the admin experience by creating a single administrative interface for users of all different product suites.

The goal is provide the same benefits to an enterprise that an end user receives from products like the ChromeBook – automatically get the latest version so you never have to update manually. We want to get to the point that no matter what, customers are always operating on the most recent versions. This obviously benefits the customer as they are getting the latest things instantly.

Citrix isn’t going to try to become a cloud provider. To do that you need billions of dollars. We’re building a bridge to enable users to move seamlessly from on-prem to off-prem. You want to be on Azure or Amazon? We can do that.

The idea is that this becomes the middle ground between you and those cloud providers. What I like about being the intermediary is being able to dial up and back between clouds seamlessly to allow customers to stand things up and test them in minutes instead of days.

Ben: Citrix has made heavy investments in mobility. Where do you see mobility in the next 3-5 years?

Gunnar: Honestly, I want to stop talking about mobility like it’s something special. Everything we are doing these days is mobile. Mobile Device Management? Mobile Application Management? We need to drop the mobile from this story. It’s device management. It’s applications management. As far as where mobility fits in with Citrix – it’s inherent to the big picture much like the necessity to breath. I say this to paint a picture because it’s in our DNA. This is what Citrix has done for the last 25 years. In today’s world with smartphones and tablets, we take apps and make them run elsewhere just like we have always done.

Ben: Throughout your career, what concept or technology would you say has had the most drastic impact on IT?

Gunnar: Hands down virtualization. Virtualization is the root of where cloud started. Cloud is the most disruptive technology moving forward, and it all started with the hypervisor.

Are you a CIO/CTO interested in participating in our Focus Interview series? Email me at bstephenson@greenpages.com

By Ben Stephenson, Emerging Media Specialist

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