Category Archives: Social network

How Businesses Can Use the Number Three Social Network (and Do You Know Which It Is?)

Pinterest is a social bookmarking site that allows users to create a visual, online pinboard with images they love organized around topics of their choice by category. It’s the fastest growing social media site in history, the third-largest network after Facebook and Twitter and has over 25 million members and 10 million unique visitors a month, nearly three-quarters of them women.

Karen Leland, author of the new book “Entrepreneur Magazine’s Ultimate Guide to Pinterest for Business,” has created a comprehensive and easy-to-use guide to hitting the road running and quickly making Pinterest into a valuable source of prospects, promotion and profits.

“Great business brands are about telling compelling, congruent stories, and Pinterest is at its core about storytelling in pictures,” says Leland. “Pinterest has tapped into this visceral lover of visuals, and no small business, entrepreneur or corporation can afford to miss the boat on bringing what they offer beyond words and into images.”

Following her own advice resulted in this infographic:

Cornerstone OnDemand Enhances Social Sourcing for Cloud-based Recruiting

Cornerstone OnDemand today announced significant enhancements to its talent acquisition solution, the Cornerstone Recruiting Cloud, that make it easier and more efficient for organizations to tap into social networks, as well as their own employee base, and find the very best candidates for the right roles.

“Research shows that while organizations invest more in traditional recruiting methods, nearly half of positions are ultimately filled by other means such as internal candidates, employee referrals and social networking sites,” said Adam Miller, founder and CEO of Cornerstone OnDemand. “We believe these latest enhancements to the Recruiting Cloud will help companies expand their reach and significantly improve their ability to identify, attract and engage the right candidates. This includes sourcing both internal and external talent, as well as tapping into the personal networks of current employees, to find applicants with relevant skills and experience.”

New Recruiting Cloud features include:

  • Social sourcing, which allows recruiters, employees and
    candidates to share jobs across hundreds of social networks, online
    communities and job boards. Recruiters and hiring managers also are
    able to automate and track the publishing of jobs, as well as segment,
    target and reach specific audiences by the types of social media they
  • Job matching technology suggests contacts for specific jobs
    based on social profile information, significantly improving the
    ability to identify, attract and engage the most qualified candidates,
    especially passive job seekers.
  • Employee referral capabilities help to engage employees at
    every level of the organization in the recruiting process, making it
    easy for them to initiate referrals and use their social networks to
    spread the word. And automatic tracking of referrals ensure that
    employees can get recognized for their contributions.

The Recruiting Cloud integrates with Cornerstone’s comprehensive talent management software suite, giving talent acquisition teams and hiring managers better insight into internal candidates and existing talent pools. Cornerstone’s solution also is typically deployed across the entire workforce, making it even easier for companies to engage employees in the talent acquisition process.

ManageEngine Ships Private Social Network Exclusively for IT

ManageEngine today announced the general availability of ITPulse, a private social network built exclusively for IT teams. ITPulse engages and socializes IT teams by establishing a one-stop, cascading wall for real-time display of IT infrastructure health and collaboration in a secure and fun environment.

Today’s lean IT model forces IT teams to make decisions on the fly, forcing them to ditch the traditional email-based communication systems and adopt instant collaboration tools such as Facebook-type social networks. However, concerns about data security make IT reluctant to adopt social networks for official communication. To meet the unique communication needs of IT, ITPulse includes a Facebook-like wall for having discussions and sharing articles and videos in a private and restricted domain. Only users within the domain can access the wall, and the data shared are not leaked to the outside world.

“IT teams love ITPulse as it offers a common wall for both IT and IT management tools,” said Dev Anand, director of product management at ManageEngine. “Any alarm, event, report, overdue ticket, etc. created in the IT management tool is automatically posted on the wall. IT folks can pick them up from the wall in real time and start working on them straightaway.”

Anand added, “Apart from offering a social platform for real-time collaboration, ITPulse also acts as a secure communication channel during disasters such as a mail server outage. IT folks can discuss the issue and the troubleshooting steps on the wall from anywhere, anytime.”

IT Gets a Social Network of Its Own

ITPulse reflects the experience and expertise ManageEngine has developed in serving more than 60,000 customers representing more than one million IT users worldwide. The overarching goal of ITPulse is to improve the quality of information and communications for IT users. To that end, ManageEngine is making ITPulse available as both a standalone SaaS service as well as a module that will integrate with its portfolio of IT management tools, including

  • OpManager
    – User actions, such as alarm pickup, alarm clear, alarm delete and
    alarm notes, will be reflected automatically on the ITPulse wall.
  • ServiceDesk
    – User actions, such as ‘add a knowledge-base article,’
    ‘add a problem request,’ ‘add a change request,’ and ‘approve a change
    request,’ will be posted on the ITPulse wall automatically.
    Additionally, users working from within the ITPulse UI will be able to
    initiate actions in ServiceDesk Plus.

The integrations, in turn, drive powerful automations that streamline IT collaboration in problem prevention and resolution. For example, if a network admin makes a change to a router config file, which is picked up by change management software and reported in OpManager as an alarm, the data gets posted on the ITPulse wall if someone acknowledges the alarm or adds notes to it — a much faster process than communicating via email or telephone.

ITPulse includes group-in-group support, which lets sub-teams within an IT team privately chat among themselves, keeping private discussions intact and posting only the key findings to the entire team.

In addition to ManageEngine users, the company is making ITPulse available to all IT community members regardless of the tools they use to manage their networks. The ITPulse API is open and publicly available, enabling integration with tools from BMC, CA, HP, IBM and other vendors, as well as with homegrown management solutions, such as a daily back-up script for a storage area network. The company is also making ManageEngine professional services available to provide technical support for third-party integrations.

Pricing and Availability

ITPulse is available immediately. In addition to the ITPulse Free Edition, which supports up to two users, ITPulse Professional Edition is $5 per user per month. The Professional Edition includes technical support via ITPulse is available at a discount for existing ManageEngine customers; this special offer can be accessed at

Users can sign up for ITPulse at User licenses are available via the ITPulse store at and via direct sales at

For more information on ITPulse, please visit For more information on ManageEngine, please visit; follow the company blog at, on Facebook at and on Twitter at @ManageEngine. Launches Public Beta, Targets ‘Facebook Fatigue’

Sgrouples, Inc. (  launched into public beta today offering a private alternative to the social network, and a robust suite of services it hopes will make it an all-in-one tool for weary Web users.

Sgrouples’ free custom dashboard lets users create private personal groups, import and manage their social networks like Facebook and Twitter, and provides personal cloud storage.

“We believe social network fatigue, particularly over privacy, and demand for personal clouds, will be the key driving forces in the social space over the next one to two years,” said Mark Weinstein, founder and CEO of Sgrouples, and an early pioneer of Web 2.0 services. “As the Facebook IPO is this week, we feel that now is the perfect time to launch the all-in-one Sgrouples service, which offers an antidote to large social platforms like Facebook by building true privacy into the user model – no tracking, no profiling and no sharing of personal information.”

Weinstein is a 15-year veteran of social media, before it even existed as an Internet category. He was the founder of SuperGroups, which in 1999 was hailed by CNN, Time, Bloomberg News and Dow Jones, among others, and was a popular precursor to today’s social networks and community sites.

“I’ve followed Sgrouples for nearly a year,” said Colin Sebastian, director, equity research, for RW Baird. “Their leadership and development team have incredible vision and are making terrific progress. Moreover, the company is an early mover in addressing growing consumer concerns about social platform overwhelm and user privacy.”

“Privacy by design” is a key selling point for, which offers an unprecedented level of protection in its user bill of rights (, patent-pending permission tool and transparent privacy policy. As Weinstein points out, does not track, monitor or profile its users, and no personal information will ever be gathered or shared with third party companies.

“It’s our belief that users are growing tired of large platforms like Facebook, and are ready to migrate towards smaller, more exclusive communities that can offer real privacy and trust in the social experience,” said Weinstein. “We want to re-engineer the social experience by allowing users to connect in a closer way with people they know, in a private platform they trust. Our goal is to create one private place, with a robust suite of services, where people can come to organize all of their real life communities.” is a free all-in-one suite of services that combines many popular features on the Web in one easy-to-use place. From a single user-friendly dashboard, members can start their own private groups; manage their Facebook, Twitter and other social media accounts; and enjoy a personal cloud to save and share photos, documents and important files.

Key features of the site include:

  • Privacy bill of rights – no tracking, no profiling, no sharing of
    personal information
  • Patent-pending permission tool (GroupAuthTM) lets users
    control their privacy settings
  • Private custom user groups
  • Cloud storage with My CloudTM (4GB free at sign-up, up to
    10GB free with sharing)
  • Social network aggregator in one easy-to-use dashboard
  • Organize and share favorite links with Check It OutTM
  • Event calendars users can create and share with others
  • Upcoming features: photo printing, apps and games, and Sgrouples Mobile