Intermedia has joined the CIF

Cloud management platform provider Intermedia has joined the Cloud Industry Forum in a bid to boost IT reseller and channel sales.

Intermedia’s cloud management platform is aimed at value-added resellers and managed service providers primarily, and helps them support and build demand for cloud services.

By joining the standards body it hopes to certify its cloud services and benefit from the CIF’s evangelising role and existing channel relationships.

“There are some shining examples of resellers that have fully embraced cloud – and are reaping the rewards as a result – but there are many that have yet to adopt it. Intermedia can support resellers who are uncertain as to how to take their first steps to the cloud, as much as we can support those that are looking to transition their whole business to the cloud,” explained Richard Walters, general manager for Intermedia EMEA.

“There’s a significant opportunity, but moving successfully to the cloud does call for fundamental changes to resellers’ business models and it’s important that cloud providers like us can support their transition. The work of the Cloud Industry Forum is crucial to driving change in the industry. Working alongside its community of members we plan to drive Cloud enablement and identify new ways we can support the channel,’’ he added.

Alex Hilton, chief executive of the Cloud Industry Forum said: “The channel has a critical role to play in the continued adoption of cloud services and is well placed to educate the market on the opportunity that cloud represents and to help manage the transition from on-premise solutions. However, to do that, resellers need to ensure they have a clear understanding of the roles of all parties in the delivery of services and establish effective on-going partnerships with suppliers.”