Texas-based comms software specialist Genband has signed SAP as a global reseller of its comms platform-as-a-service (PaaS) Kandy. Under the terms of the arrangement, Kandy will be repackaged as the SAP Real-Time Communicator Web application by Genband.

The system is designed to help any sized enterprise to improve its workflow by improving its communications processes, making them simpler to use and more effective. This is achieved by making it easier for sales, service and business professionals to adopt the chat, videoconference and collaboration systems that are often under-used in many companies. By improving real time communications between customers and co-workers SAP says its cloud offering will makes its enterprise clients far more effective sales organisations.

SAP claims its Real-Time Communicator creates personalized engagement and helps them stand out from competitors through a superior customer experience. In its capacity as a reseller SAP has integrated Real-Time Communicator into the rest of its portfolio and embedded communications within its business applications, giving them presence, instant messaging, voice and video chat and conferencing. The Real-Time Communicator is integrated natively into SAP Cloud for Customer, and can be integrated with the SAP Hybris Commerce system.

Genband’s executive VP of Strategy and Cloud Services Paul Pluschkell said SAP, as the world’s top cloud player, is the ideal reseller partner to collaborate with. “Integrating with SAP creates a powerful customer experience that empowers customers to work smarter and more efficiently,” said Pluschkell.

The combination creates dramatic improvements in productivity for clients said Nayaki Nayyar, senior VP of Cloud for Customer Engagement at SAP. Managing vital relationships helps make the experience richer, more contextual and highly efficient, said Nayyar. SAP is reselling Genband because it has created an advanced market offering and the only one that could help SAP launch new offerings across its applications. “Genband’s technology performance leadership, global presence and comprehensive product portfolio, all factored into our decision to select this platform,” said Nayyar.