“Two of the buzziest competitors in cloud computing are settling into coexistence — and maybe figuring out ways to take on the giant in the market, Amazon.com.”

That’s the lead of a New York Times Bits column today that arrives on the heels of the news that Box has a new round of VC funding to the tune of$125 Million.

“Like its competitor Dropbox, Box offers a little bit of data storage free, then charges for additional amounts. Both companies make money from a relatively small number of paying customers who need large amounts of storage. Mr. Levie said Box has about 125,000 businesses using its service, but only “tens of thousands” of paying customers.

Despite being in the same business, the two companies seem to be finding entirely different customer bases. While Dropbox has a corporate service, it recently announced capacity and pricing changes in its much larger consumer business, aimed at encouraging people to store things like photos taken with cell phones.”