Latest research shows three clear tiers in cloud infrastructure services

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The dominance of Amazon Web Services (AWS) in cloud infrastructure has long been apparent – but a new note from analyst house Synergy Research argues the space is in three distinct tiers, with AWS all on its own at the top table.

Amazon currently holds 31% of the global market share, with Microsoft, IBM and Google between them holding 22%. The next 20 vendors, including CenturyLink, Oracle, Rackspace, Salesforce and VMware, have 27% share between them. As previous research indicated, Microsoft and Google are – very slowly – gaining ground on the AWS juggernaut, with more than 100% year over year growth compared to Amazon’s 57%. The 20 vendors in the third tier are growing on average by 41% each year.

The figures come amidst Amazon’s first quarter revenues published earlier this week. The cloud arm noted a particular uplift, with revenues rising 64% year over year and reaching $2.5 billion.

Synergy argues that quarterly cloud infrastructure service revenues are not ‘comfortably’ above the $7bn mark.

 “This is a market that is so big and is growing so rapidly that companies can be growing by 10-30% per year and might feel good about themselves and yet they’d still be losing market share,” said John Dinsdale, Synergy Research chief analyst and research director.

“The big question for them is whether or not they are building a sustainable and profitable business,” he added. “This can be done by focusing on specific regions or specific services, but the bulk of the market demands huge scale, a broad footprint, very deep pockets and a long-term corporate focus.”

AWS, Google, Microsoft and IBM pull away from pack in race for cloud market share

racing horses starting a raceNew findings from Synergy Research highlight the cloud market is still dominated by AWS, Google, Microsoft and IBM, as the pack is seemingly struggling to gain ground in the race for market share.

AWS still leads the way in the segment, accounting for roughly 31% of the global market share, with IBM, Google and IBM collectively accounting for the next 22%. The next 20 players in the market, companies such as HPE, VMWare and Alibaba for example, account for a collective 27%. AWS year-on-year growth was estimated at 57% while Google and Microsoft both demonstrated more than 100% growth over the same period.

“This is a market that is so big and is growing so rapidly that companies can be growing by 10-30% per year and might feel good about themselves and yet they’d still be losing market share,” said John Dinsdale, Chief Analyst at Synergy Research Group. “The big question for them is whether or not they are building a sustainable and profitable business. This can be done by focusing on specific regions or specific services, but the bulk of the market demands huge scale, a broad footprint, very deep pockets and a long-term corporate focus.”

Worryingly for the rest of the pack outside of the top four, the gap would appear to be growing as AWS, Google, Microsoft and IBM are pulling further ahead. The 20 companies outside the top four averaged year-on-year growth of approximately 41%, though Synergy claim the cloud segment grew more than 50% over the course of Q1.

The team estimate the quarterly cloud infrastructure service revenues, which include IaaS, PaaS and private & hybrid cloud, has now surpassed the $7 billion milestone, with the US accounting for roughly 50% of the worldwide market share.

 

Growth

AWS quarterly revenues grow 64% to $2.6 billion

amazon awsAWS reported growth of 64% year-on-year growth to $2.6 billion for the quarter, becoming one of the few tech giants to have experienced a healthy Q1.

While IBM, VMWare, Intel and EMC have experienced mixed fortunes during the first few months of 2016, AWS has seemingly weathered the storm successfully. The company now anticipates it will break through the $10 billion barrier for annual revenues, and plans to improve its global footprint with continued expansion and new feature announcements. AWS ended the quarter with 33 Availability Zones in 12 geographic regions, with 11 more planned over the next 12 months.

“I would say there’s no let-up in the pace of invention here, particularly on the AWS side,” said Brian Olsavsky, CFO at Amazon. “We usually quote the number of new features and services to you each quarter, we had 214 in Q1, up from 170 the first quarter of last year. So over 26% growth in this quarter alone coming off a year where I believe the number was 722 significant new features and services delivered for AWS customers last year.”

The company did not update its figures for its data management revenues, at re:Invent AWS disclosed the product suite was at a $1 billion run rate, though it did highlight the Aurora database offering is the fastest growing product in the business unit’s history. The quarter also saw a number of product launches and updates including Amazon Lumberyard, a free, cross-platform, 3D game engine for developers to create games, the general availability of the AWS Database Migration Service, the general availability of Amazon Inspector, an automated security assessment service and updates for its block storage service, Amazon Elastic Block Store.

While the AWS results have generally been well received across the industry, Amazon shares were up 12% during pre-market trading at the time of writing, it would appear to be one of the few bright spots across the quarter for technology businesses, as the accompanying Google Finance screen grab shows.

Finance

 

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Microsoft voted most important mega-vendor by CIOs – JP Morgan report

cloud computing machine learning autonomousA recent report from JP Morgan has stated Microsoft is considered the most important IT vendor globally, with AWS ranked in second place.

In a survey of 207 CIOs, who account for $126 billion annual enterprise IT spend, JP Morgan uncovered Microsoft is considered the most valuable mega-vendor in the IT ecosystem. 46.9% of the CIOs surveyed highlighted Microsoft as the most critical and indispensable to the future of their IT environment, whereas AWS only accounted for 13%. While AWS is still generally considered as the market leader within the cloud segment, feedback highlighted Microsoft’s wider array of enterprise IT offerings (desktop, server, database etc.) positioned it as a much more critical component of their organizations future.

While the cloud revolution has been immensely profitable for certain organizations, the continued drive towards cloud computing has also proved a difficult time for others. Oracle and SAP are two such organizations, according to the report, which have dropped down in CIO’s priorities. Only 11.1% and 9.2% (Oracle and SAP respectively) of the CIO’s said the organizations were the most important vendors to the future of their IT strategy.

In fact, Oracle was highlighted as important to some of those CIOs simply because it was “the backbone of our data warehouse” or “mission critical applications and databases are Oracle” or “difficult to replace” or “too much already invested to move on”. It would appear Oracle is important out of necessity or a lack of choice, as opposed to Oracle’s strides forward in the IT world. The Oracle cloud offering was only mentioned twice by the respondents, compared to Azure being mentioned 16 times.

The report also brought attention to IBM whose fortunes in the new-era of cloud computing would appear to be dwindling. 26.1% of the respondents highlighted IBM would be the vendor which would lose their IT spend as the move towards cloud computing continues. The report also detailed that while only 16.2% of workloads are currently on public cloud, though in five years this figure would increase to 41.3%.

The era of cloud computing is seemingly taking chunks out of Big Blue’s traditional business units, though the team should be encouraged by its efforts in cognitive computing, which was recognized by some of the respondents. IBM’s Watson has been claiming more column inches than other cognitive computing offerings, though it remains to be seen whether this is a sign of intent to adopt from the enterprise community, or an effective PR machine.