Drew Houston’s Y Combinator Pitch for Dropbox

Here are some choice tidbits from Drew Houston’s application for Y Combinator backing:

What is your company going to make?  
Dropbox synchronizes files across your/your team’s computers. It’s much better than uploading or email, because it’s automatic, integrated into Windows, and fits into the way you already work. There’s also a web interface, and the files are securely backed up to Amazon S3. Dropbox is kind of like taking the best elements of subversion, trac and rsync and making them “just work” for the average individual or team. Hackers have access to these tools, but normal people don’t.

There are lots of interesting possible features. One is syncing Google Docs/Spreadsheets (or other office web apps) to local .doc and .xls files for offline access, which would be strategically important as few web apps deal with the offline problem.

What’s new about what you’re doing?  
Most small teams have a few basic needs: (1) team members need their important stuff in front of them wherever they are, (2) everyone needs to be working on the latest version of a given document (and ideally can track what’s changed), (3) and team data needs to be protected from disaster. There are sync tools (e.g. beinsync, Foldershare), there are backup tools (Carbonite, Mozy), and there are web uploading/publishing tools (box.net, etc.), but there’s no good integrated solution.

Dropbox solves all these needs, and doesn’t need configuration or babysitting. Put another way, it takes concepts that are proven winners from the dev community (version control, changelogs/trac, rsync, etc.) and puts them in a package that my little sister can figure out (she uses Dropbox to keep track of her high school term papers, and doesn’t need to burn CDs or carry USB sticks anymore.)

At a higher level, online storage and local disks are big and cheap. But the internet links in between have been and will continue to be slow in comparison. In “the future”, you won’t have to move your data around manually. The concept that I’m most excited about is that the core technology in Dropbox — continuous efficient sync with compression and binary diffs — is what will get us there.

What do you understand about your business that other companies in it just don’t get?  
Competing products work at the wrong layer of abstraction and/or force the user to constantly think and do things. The “online disk drive” abstraction sucks, because you can’t work offline and the OS support is extremely brittle. Anything that depends on manual emailing/uploading (i.e. anything web-based) is a non-starter, because it’s basically doing version control in your head. But virtually all competing services involve one or the other.

With Dropbox, you hit “Save”, as you normally would, and everything just works, even with large files (thanks to binary diffs).

What are people forced to do now because what you plan to make doesn’t exist yet?
Email themselves attachments. Upload stuff to online storage sites or use online drives like Xdrive, which don’t work on planes. Carry around USB drives, which can be lost, stolen, or break/get bad sectors. Waste time revising the wrong versions of given documents, resulting in Frankendocuments that contain some changes but lose others. My friend Reuben is switching his financial consulting company from a PHP-based CMS to a beta of Dropbox because all they used it for was file sharing. Techies often hack together brittle solutions involving web hosting, rsync, and cron jobs.

Want more detail? Read the full application.

Aria Systems to Exhibit at Cloud Expo Silicon Valley

SYS-CON Events announced today that Aria Systems, powering recurring revenue for the enterprise, will exhibit at SYS-CON’s 13th International Cloud Expo, which will take place on November 4–7, 2013, at the Santa Clara Convention Center in Santa Clara, CA.
Aria Systems powers recurring revenue for the enterprise enabling market expansion, improving customer relationships, and providing more revenue predictability. The Aria Cloud Billing platform is used by brand name companies such as Pitney Bowes, AAA NCNU, Experian, Red Hat, Ingersoll Rand, EMC, VMware, and HootSuite to evolve their recurring businesses while delivering outstanding customer experiences.

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Cloud Expo Silicon Valley: Zero to Empire in 89 Days

Check your misconceptions about Social Media at the door. Forget about «buzz» and «awareness»: Social Media can be – and should be – a huge revenue channel for your organization.
In his session at the 13th International Cloud Expo®, Hollis Tibbetts, Director for Global Marketing Operations for Dell Software Group, will review the strategies, techniques, tools, «dos & don’ts» that will help you – whether you’re an entrepreneur or a multi-national corporation – create practical and actionable plans for turning Social Media into a reliable and measurable revenue machine.
This session is based on the presenter’s real-life experiences and «lesson’s learned» from the practical applications of Social Media as both an entrepreneur and as part of a Fortune 100 corporation.
Hollis Tibbetts is currently Director for Global Marketing Operations for Dell Software Group. He has established himself as a successful software marketing and technology expert. His various strategy, marketing and technology articles are read nearly 50,000 times a month.
Hollis has developed substantial expertise in middleware, SaaS, Cloud, data management and distributed application technologies, with over 20 years experience in marketing, technical, product management, product marketing and business development roles at leading companies in such as Pervasive, Aruna (acquired by Progress Software), Sybase (now SAP), webMethods (now Software AG), M7 Corporation (acquired by BEA/Oracle), OnDisplay (acquired by Vignette) and KIVA Software (acquired by Netscape). He has established himself as an industry expert, having authored a large number of technology white papers, as well as published media articles and book contributions.

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IBM Wins Its Largest U.S. Cloud-Computing Contract

That’s one big check for Big Blue.
IBM won a federal cloud-computing contract with a maximum value of $1 billion, its largest such agreement with the U.S. government, according to an article on Bloomberg.com.
The Interior Department awarded similar, 10-year pacts to nine other suppliers, including Lockheed Martin Corp. (LMT), which also described the agreement as its largest federal cloud contract.
The deals might reach a combined $10 billion, allowing the agency to speed its efforts to move information to the cloud, a Web-based pool of shared resources such as data storage and software. Other U.S. departments may eventually tap the program.
The agreement shows that “IBM’s ability to help governments transform with new technologies, like cloud, continue to grow,” Michael Rowinski, a spokesman for the Armonk, New York-based company, said in an e-mail yesterday.

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Government Agencies Decoding Encryption – How to Keep Cloud Data Private

The latest reports surrounding the surveillance programs of the NSA and their International counterparts reveal that these agencies have been able to decode the encryption methods some enterprises and organizations use to keep their online data private.
While these headlines are likely disconcerting for those operating in the U.S. or using software applications from cloud providers, as stated in our recent press release and blog post, enterprises do not need to allow their fears to slow down or stop their cloud adoption.
More attention has been turning to tokenization recently as a strong approach to secure sensitive data. Tokenization, like encryption, encodes or conceals data so it is protected from unauthorized parties. But unlike encryption, in which a mathematical link back to the original data’s true form still exists; tokenization is unique in that it completely removes the original data from the systems in which the replacement tokens reside (in this case, the cloud itself). You can find out more information about tokenization on this resource page.
When implemented in its strongest fashion (a randomized token generation approach

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Journey to the Cloud: An Insider’s Perspective

By Ben Stephenson, Journey to the Cloud

Our Journey to the Cloud blog has been live for a little over two years now, and I’ve had the privilege of running and managing it from the start. I wanted to touch base about the site, share my unique perspective from managing it, and hear from our readers about what we can do to make it even better.

Our goal from the very beginning was to establish ourselves as thought leaders in the industry by providing high quality content that was relevant and beneficial to IT decision makers. We wanted to make sure we let our authors keep their opinions and voice, while at the same time taking an unbiased, agnostic approach. The last thing we wanted to do was start blathering on about what a great company GreenPages is or bragging about the most recent award we won (it was being named to the Talkin’ Cloud 100 if you were wondering…).  Over the course of the two years, we’ve posted over 200 blogs and seen the number of page views and shares across various social media sites increase drastically. We’ve brought in some big time guest bloggers such as ConnectEDU CTO Rick Blaisdell, CA’s Andi Mann, the Director, Advanced Analytics and Sr. Research Scientist at Gravitant, and more. We’ve incorporated a lot of video as well – in fact for whatever strange reason someone thought it was a good idea to let me host our Cloud Corner Series. We’ve covered topics ranging from cloud, virtualization, end user computing, BYOD, network infrastructure, storage, disaster recovery, shadow IT, project management, and much more.

Have there been challenges along the way? Absolutely. Have I had to go after people and chase them down, scratching and clawing until I get a blog to post? Yes. Have tears been shed? Has blood been shed? We’ll keep that to ourselves as it’s generally frowned upon by HR. And, yes, I have had to give William Wallace-like speeches to attempt to rally the troops. While there have been some challenges, all in all there’s been a great amount of enthusiasm and support from our writers to produce a high quality publication. For me, being in the industry for two years now with no previous technological background, the amount I’ve learned is ridiculous. Before starting at GreenPages, I would have rather listened to a Ben Stein Lecture or Bill Lumbergh explaining TPS Reports than read an article on software defined networking and the impact it will have on businesses in the next 5-10 years. I can see why our customers get excited to work with our consultants because they truly love and believe in the technology they talk about. I completely buy into their enthusiasm and passion and it makes me genuinely interested in the topics we cover. I’m in my mid-twenties and have, sadly, found myself out drinking at a bar with my friends having a great time before somehow winding up in a heated debate over the pros and cons of moving to a hybrid cloud architecture.

 

So, in case, for whatever deranged reason, you haven’t read all 200 of our posts, I’m going to list out my top ten from the past two years (in no particular order). Take a look and let me know what you think:

 

 

To close this out…I want to hear from you. What can we do to make Journey to the Cloud better? Are there any specific topics you’d like to hear more about? Any specific authors you’d like to hear more from? How about any features or functionality of the site you’d like added, changed or improved? What have you seen on other sites that you like that we don’t have? Leave a comment here or tweet us at @GreenPagesIT or @benstephenson1

Portal Architects to Unveil New Skysync at Cloud Expo Silicon Valley

SYS-CON Events announced today that Portal Architects, creators of SkySync will exhibit at SYS-CON’s 13th International Cloud Expo, which will take place on November 4–7, 2013, at the Santa Clara Convention Center in Santa Clara, CA.
SkySync enables businesses to easily Sync, Copy, or Migrate Files across any on-site or cloud-based storage platform. With SkySync’s new file virtualization capabilities, organizations can perform federated searches across any number of connected systems at once. The search results are automatically aggregated into a single folder which can then be synced, copied or moved to any defined storage destination.

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Application Security in the Cloud Is Still Cloudy

IBM shared a security related infographic via Twitter recently and in looking through the statistics (most of which are attributed to 2011 research, by the way) I happened to catch a statement claiming «The average company is attacked 60,000 times a day.»
IBM notes that «average» is average for the study, which consisted of mostly large enterprises, and while I’m certain there are still experts who would dispute this claim (it’s higher! it’s lower! That’s only an average of a subset of a selection of a …) for me it raised an interesting question with respect to attacks and cloud-based applications: If your application is deployed in the cloud, how do you if/when it’s being attacked? Perhaps more importantly, though, is whether or not you should know. After all, «the cloud» is taking care of all that infrastructure and networky stuff under the covers for you, right? And one of those «stuff» is addressing attacks.

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Application Security in the Cloud Is Still Cloudy

IBM shared a security related infographic via Twitter recently and in looking through the statistics (most of which are attributed to 2011 research, by the way) I happened to catch a statement claiming «The average company is attacked 60,000 times a day.»
IBM notes that «average» is average for the study, which consisted of mostly large enterprises, and while I’m certain there are still experts who would dispute this claim (it’s higher! it’s lower! That’s only an average of a subset of a selection of a …) for me it raised an interesting question with respect to attacks and cloud-based applications: If your application is deployed in the cloud, how do you if/when it’s being attacked? Perhaps more importantly, though, is whether or not you should know. After all, «the cloud» is taking care of all that infrastructure and networky stuff under the covers for you, right? And one of those «stuff» is addressing attacks.

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The Importance of Disaster Recovery Testing

In this business, we talk quite a lot about the importance of disaster recovery plans and strategies. Today’s organizations face a multitude of choices when it comes to building a disaster recovery (DR) plan to protect their data and provide business continuity in the case of outages and other disasters. Available options include building out a second data center/disaster site, populating a colocation facility with redundant hardware, outsourcing recovery to a hosting provider or utilizing cloud compute and storage for an on-demand recovery strategy.

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