Survey: Five Out of Six Organizations Use or Plan to Use Cloud Storage

TwinStrata onWednesday announced the results of its 2013 Cloud Storage Adoption Survey. Conducted during the first half of 2013, the survey – updated from June 2012 – focuses on the attitudes and experiences of a cloud-friendly sample group as determined by their attendance at a recent cloud conference. The survey results compare how this cloud-mature group has shifted year-over-year and highlights advancements in adoption and shifts in viewpoint. The report can be downloaded at: http://www.twinstrata.com/cloud-survey-2013.
Among the key findings:
Storage capacity requirements are quickly outstripping the ability of IT to support them, with three out of a full 60 percent of respondents agreeing, “It seems like we are always running out of storage.”
More than a third (37 percent) of respondents indicate that they have been using cloud computing for three or more years – an increase of more than a third over last year. Adoption rates across all cloud initiatives (including software as a service, platform as a service, infrastructure as a service and cloud storage) have increased year over year.

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Cloud Expo Silicon Valley: Understanding FedRAMP

Cloud Security Providers (CSPs) interested in doing business with the government have a strategic decision to make before entering the Federal Risk and Authorization Management Program (FedRAMP) authorization process. FedRAMP can help these providers consolidate their compliance demands by allowing them to leverage FedRAMP as the high-watermark of security control standards and apply them to other industries. Obtaining FedRAMP compliance can enable CSPs to achieve a security compliance baseline for their cloud solutions while also meeting other regulatory requirements (PCI, ISO 27001, SSAE 16, HIPAA/HITECH, FFIEC, etc.).
FedRAMP can provide CSPs with new business opportunities as federal agencies adopt the Cloud First initiative and public and private sectors expand their collaboration and interdependence.
In his session at the 13th International Cloud Expo, Douglas Greise, Principal & Co-Founder of Veris Group, will discuss how the strategic and technical solutions offered by an experienced third party can provide a cost-saving and business-driven approach to gain a competitive edge in the government sector, while also meeting existing and changing compliance standards.

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Cloud Monitoring Essentials: Part 1 | Cost

Part of 1 of a 3 part series outlining the essential components for effective cloud monitoring. This portion covers cost monitoring and presents 3 key issues that users need to address to maximize their ROI.
Cloud elasticity delivers significant increases in availability and scalability with enormous cost reductions relative to comparably functional data centers. Harnessing this strength and optimizing your cloud usage means monitoring and understanding what is occurring within your deployment – for cloud users, there is no such thing as benign neglect.
Just as data center users require solutions to assist in optimizing and controlling usage beyond the application layer, so to do public cloud users.
In fact, given the complexity and evolving innovation of cloud architecture, tools are even more critical for cloud users to avoid cost sprawl, security vulnerabilities, and service deterioration.

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Thinaire Selects Verizon Terremark Cloud to Support Mobile Platform

«These types of mobile campaigns represent the future of retail and we’re excited to be helping News America Marketing and Thinaire expand their reach,» said Chris Drumgoole, senior vice president of Global Operations with Verizon Terremark.
To support the rapid growth of Near Field Communications (NFC) media technology, Thinaire has selected Verizon Terremark’s Enterprise Cloud which allows for seamless scaling based upon traffic, need and demand. Such capabilities are critical for Thinaire when powering mobile marketing campaigns for customers, including News America Marketing whose SmartSource with NFC initiative has the capability to deliver in-store information and offers from thousands of retailers directly from the shelves to the mobile devices of millions of consumers.
Drumgoole continued, «The flexibility and scalability of our Enterprise Cloud makes it an ideal platform for multi-channel marketing campaigns of this size and complexity.»

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Thinaire Selects Verizon Terremark Cloud to Support Mobile Platform

«These types of mobile campaigns represent the future of retail and we’re excited to be helping News America Marketing and Thinaire expand their reach,» said Chris Drumgoole, senior vice president of Global Operations with Verizon Terremark.
To support the rapid growth of Near Field Communications (NFC) media technology, Thinaire has selected Verizon Terremark’s Enterprise Cloud which allows for seamless scaling based upon traffic, need and demand. Such capabilities are critical for Thinaire when powering mobile marketing campaigns for customers, including News America Marketing whose SmartSource with NFC initiative has the capability to deliver in-store information and offers from thousands of retailers directly from the shelves to the mobile devices of millions of consumers.
Drumgoole continued, «The flexibility and scalability of our Enterprise Cloud makes it an ideal platform for multi-channel marketing campaigns of this size and complexity.»

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Understanding Cloud Storage’s ‘Killer App’

Big data. Little data. Offsite data. On-premises data. Primary data. Archive data. Data comes in all shapes and sizes. As a culture of pack rats, we all love data of all kinds. We even conducted a whole campaign last year where we told everyone to «Embrace Storage Hogs.» And for good reason. The reality is that unless there’s a very compelling reason not to, most of us like to save most of our data «just in case.»
And based on the results of our latest survey, that may be exactly what you’re doing. This summer, while at the Cloud Computing Expo in New York, we conducted a survey of nearly 150 (cloud-disposed) attendees.
So what did we find?

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Hybrid Contact Centers – The New Normal

The prevalence of social media and the power of mobile have quickly turned the business world into a customer-centric one. Sure, there have always been companies devoted to excellent customer service. However, today’s engaged consumer expects all businesses to master customer experience management in addition to their core business.
It’s clear that cutting-edge technology enables companies to more easily deliver on this expectation. The evolution from on-premise contact center architectures to cloud-based technologies as the key customer communications vehicle is a key driver of advances in customer engagement today.

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CoreMatrix Report: Cloud Computing Has Changed the Rules of Retailing

«The cloud has already garnered a well-earned reputation for helping companies reduce costs and gain operational efficiencies through a combination of pay-per-use environment and on-demand infrastructure and storage,” commented CoreMatrix Co-Founder, Paul Nix on CoreMatrix’s report that the retail industry is adopting cloud solutions to reduce infrastructure and computing costs as well as to engage consumers on social networks and gain a 360-degree view of their customers.
Many retailers have already embraced cloud computing, as evidenced by associates at brick & mortar stores using tablet computers to better serve customers and the increasing appearance of in-store kiosks enabling customers to access online product reviews and recommendations. In addition, cloud-based social log-in tools and other conveniences offer consumers an easier online shopping and buying experience.

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US cloud industry set to lose up to $35bn because of PRISM

According to a report from the Information Technology and Innovation Foundation (ITIF), the repercussions of PRISM means that, over the next three years, the US cloud computing industry can lose from $22bn to $35bn due to reneged market share.

Anyone hoping this is a brand new piece of research may be slightly disappointed, although they’re not entirely wrong either.

Last month, CloudTech reported on a survey from the Cloud Security Alliance (CSA) which revealed how, for one in 10 companies, they had gone so far as to cancel business with a US CSP because of the PRISM allegations.

And the ITIF report admits partially guesstimating these figures from the CSA research. “We might reasonably conclude,” the report author, Daniel Castro writes, “that given current conditions, US cloud service providers stand to lose somewhere between 10 and 20% of the foreign market in the next few years.”

The report gives …

What will be the future of the cloud in Europe?

I recently tuned in to a GigaOM webinar on the future of the cloud a few weeks back. Key topics discussed were what’s driving cloud adoption in Europe and whether Europe can truly build a vibrant cloud ecosystem.

It was an interesting debate, which got me thinking: We listen to the likes of Gartner and other analysts on what the future will bring for cloud, but what do you as a cloud user or vendor really think about this?

GigaOM predicted that EMEA would account for 20 per cent of the global cloud market at about $40bn in 2014 and that’s ALL cloud technology. Even though that’s a more conservative number than Gartner, its still a big number, and I am sure it is one that has a lot of vendors salivating. Given that is a bucket that includes ALL Cloud technologies, it would be interesting to …