«These types of mobile campaigns represent the future of retail and we’re excited to be helping News America Marketing and Thinaire expand their reach,» said Chris Drumgoole, senior vice president of Global Operations with Verizon Terremark.
To support the rapid growth of Near Field Communications (NFC) media technology, Thinaire has selected Verizon Terremark’s Enterprise Cloud which allows for seamless scaling based upon traffic, need and demand. Such capabilities are critical for Thinaire when powering mobile marketing campaigns for customers, including News America Marketing whose SmartSource with NFC initiative has the capability to deliver in-store information and offers from thousands of retailers directly from the shelves to the mobile devices of millions of consumers.
Drumgoole continued, «The flexibility and scalability of our Enterprise Cloud makes it an ideal platform for multi-channel marketing campaigns of this size and complexity.»