Enterprises and service providers are moving to cloud. Cloud providers are expanding their infrastructure, reach and ease of adoption. Users are becoming mobile, they access their information and services on their personal mobile devices first. We have seen game changers like Netflix and AirBnB become vastly successful by using the power of public cloud as their infrastructure of choice. Service providers like Microsoft, Adobe and Oracle are quickly moving their services to cloud, offering them as a SaaS subscription. So why are we seeing this new «app store» model of development, delivery and consumption gain so much popularity now than ever? and what does it mean for the internet? Is the internet infrastructure equipped to handle this additional load? Lets first look at it from the three main constituents cloud effects: Enterprises or app providers, public cloud vendors and, of course, the consumers of these services.