In 1977, the Eagles released “Hotel California”, a song about drugs and the effects an addiction has on people. Putting «We are all just prisoners here, of our own device» in the context of our today’s digital lifestyle we find a lot of truth. There is a reason why Google provides most of its services for free or why Amazon wants us to have an Echo in every home or why Facebook has become our directory of “friends”. What looks pretty convenient is a threat. It is a threat to the end consumers but also a threat to the established economy. And even if we have the choice to check out any time – we will never leave.