APIs are the coding interfaces that enable developers to create third-party apps, plug-ins, and add-ons that extend the functionality and potential of existing Software-as-a-Service products. Pedro’s comments reframe the entire API industry and, if pursued, would fundamentally alter the existing dynamics between developers and third-party app businesses.
«We’re now in a phase of market maturity and people are starting to realize that they need to be careful about what the API is exposing and what the end user will see around the SaaS product,» said Pedro after presenting at the API Strategy and Practice Conference, hosted by 3Scale and API Evangelist, and held in New York in late February, 2013.