StubHub has selected public cloud providers Google Cloud and Pivotal to power its ticketing platform, helping it grow its mobile presence and make it easier for customers to engage with the brand.

The company will make use of Google Cloud and Pivotal’s entire stack of services, covering machine learning, analytics, databases, serverless computing and developer tools to build new apps and services to inspire customers.

“StubHub is all about the customer. Everything we create, from our mobile products to our customer service, reflects a deep desire to put the needs of fans first,” said StubHub CTO Matt Swann. “We intend to set the bar for what highly curated fan experiences can be at scale before, during and after the event, everywhere fans expect us to be. We have bold plans for innovation in the years ahead.”

Many of Google and Pivotal’s cloud-based services will replace StubHub’s legacy infrastructure that’s no longer meeting demands of its digital products. This will significantly speed up the time it takes for products and services to arrive on the market, making it more competitive.

“Digital transformation is on the mind of every technology leader, especially in industries requiring the capability to rapidly respond to changing consumer expectations,» Bill Cook, president of Pivotal said. «To adapt, enterprises need to bring together the best of modern developer environments with software-driven customer experiences designed to drive richer engagement.»

One of the new ways StubHub will be using Google and Pivotal is offering its customers to interact with live events around the world. It will also use 17 years worth of data to predict how, where and when to communicate with fans.

“Google Cloud Platform’s global presence, scale, and world-class AI and data solutions, coupled with Pivotal’s services and platform will help StubHub offer the best customer experience,» Brian Stevens, chief technology officer of Google Cloud added.