Software licensing is still causing enterprises grief, according to new research by security firm Gemalto. The biggest pain points and causes of frustration are the inflexibility of licensing arrangements and the unhelpful delivery options.
According to the State of Software Monetization report, software vendors must change if they’re to satisfy enterprise user demand. This means delivering software as a service and making it accessible across multiple devices, it concludes.
The disparity between customer demand and vendor supply has been created by the shift in tastes from enterprise software customers. This is a function of the ‘bring your own device’ (BYOD) phenomenon, which has been partly created by intelligent device manufacturers and mobile phone makers. However, despite creating the demand for more flexibility they have not been able to follow suit and provide a matchingly flexible and adaptable licensing and packaging technique for software, the report says.
The most frequently voiced complaint, from 87% of the survey sample, was about the cost of renewing and managing licenses. Almost as many (83%) complained about the time needlessly wasted on unfriendly processes for renewing and managing licenses (83%) and the time and costs that were lost to non-product-related development (82%). Most of the survey sample (68%) said they had little idea over how the products they buy are being used in the enterprise.
Four out of five respondents believe that software needs to be future-proofed to be successful.
The report was compiled from feedback from 600 enterprise software users and 180 independent software vendors (ISVs), in relation to headaches related to software licensing and packaging.
Software consumption is changing and customers only want to pay for what they use, according to Shlomo Weiss, Senior VP for Software Monetization at Gemalto. “Delivering software, in ways that customers want to consume it, is critical for creating a user experience that sells,” said Weiss.