So What Kind of Consultant Are You?

Yesterday over lunch, a good friend of mine from the Limelight Marketing Group and I started talking about my recent transition. As you can imagine being in the DC metro area our discussion centered on the many business challenges associated with sequestration and our deadlocked government leaders. After a short while, she then hit me with the quintessential question,»So what kind of consultant are you?»
«Our baseline offerings are social media, business analytics, cyber security and hybrid information technology (IT) ecosystems. The modern organization continually engages its customers, constituents and stakeholders through social media. Analytics provides institutional knowledge of those customers needs and wants. Cyber security protects your customers, their transactions and your business processes. Finally, your hybrid IT ecosystem delivers your essential business processes – commerce, offering catalog, service delivery and customer support – through a cloud-based business engine.»

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