The success of SOA, which grew out of the popular Object Oriented development paradigm, was greatly hampered by the inability of architects to enforce its central premise of reuse. But it wasn’t just the lack of reusing services that caused it to fail to achieve the greatness predicted, it was the lack of adopting the idea of an authoritative source for business critical objects, i.e. data.
A customer, an order, a lead, a prospect, a service call. These «business objects» within SOA were intended to represented by a single, authoritative source as a means to ultimately provide a more holistic view of a customer that could be then be used by various business applications to ensure more quality service.
It didn’t turn out that way, mores the pity, and while organizations adopted the protocols and programmatic methods associated with SOA, they never really got down to the business of implementing authoritative sources for business critical «objects». As organizations increasingly turn to SaaS solutions, particularly for CRM and SFA solutions (Gartner’s Market Trends: SaaS’s Varied Levels of Cannibalization to On-Premises Applications published: 29 October 2012) the ability to enforce a single, authoritative source becomes even more unpossible. What’s perhaps even more disturbing is the potential inability to generate that holistic view of a customer that’s so important to managing customer relationships and business processes.