RackSpace has recently confirmed that they have retained Morgan Stanley in order to begin entertaining acquisition or partnership requests. As Cloud’s Big Three began their race to the bottom in regards to pricing, it left many industry analysts wondering what would happen to RackSpace once the dust settled.
RackSpace has become an important player in the cloud market. Although the company is a publically traded stock, it seems as if RackSpace just doesn’t have the brand name recognition or the capital to keep up with movers and shakers in the cloud industry. RackSpace has invested $1 billion in infrastructure since 2005. Recently, it was reported that RackSpace had been bleeding clients due to the slashing of cloud prices from vendors such as AWS, Google and Microsoft. While RackSpace’s commitment to cloud and their total investment within the industry is nothing to scoff at, it seems as if …