Twitter and IBM are jointly deliver solutions leveraging IBM’s technology and consulting expertise with Twitter’s vast data troves
IBM said it has over 100 pilots in place that see the company working with enterprises in a range of verticals to create cloud-based services integrated with Twitter. The move comes months after the two companies inked a deal that would see Twitter make its data stream available to Big Blue’s clients.
IBM said the move enables social data-enabled application development via Bluemix, and the ability to combine predictive analytics and Watson services with Twitter data in compelling ways.
The company also said it has over 4,000 service professionals well-versed in Twitter data integration who are on hand to help enterprises integrate Twitter in their applications
“So much of business decision making relies on internal data such as sales, promotion and inventory. Now with Twitter data, customer feedback can easily be incorporated into decision making,” said Chris Moody, vice president of data strategy at Twitter. “IBM’s unique capabilities can help businesses leverage this valuable data, and we expect to see rapid demand in retail, telecommunications, finance and more.”
Glenn Finch, global leader of big data & analytics for IBM Global Business Services said: “The unprecedented partnership between IBM and Twitter helps businesses tap into billions of real-time conversations to make smarter decisions. Through unique expertise, curation and insights Twitter data is now able to inform decision-making far inside organizations”
IBM and Twitter originally announced the collaboration, which focuses on three distinct areas, in October last year, making IBM one of just a handful of companies to have full access to Twitter’s entire data stream.
Twitter offered up its data for developers to integrate into their big data applications built on IBM’s Watson Developer Cloud or Bluemix.
IBM and Twitter said they would jointly develop enterprise applications that integrate Twitter data with IBM’s customer engagement solutions (ExperienceOne) that help users map sentiment behaviour in real-time.
And the companies also planned to jointly develop solutions for specific industries such as banking, consumer products, retail, and travel and transportation, with IBM throwing its vast consulting resources behind the effort.