Fresh off the Vegas-style hypefest that is the Consumer Electronics Show, fitness wearables darling Fitbit is already in hot water. Numerous customers, furious at the inaccuracies of Fitbit’s devices, filed a national class-action lawsuit on January 5.
“Plaintiffs and many consumers like them have experienced—and testing confirms—that the [Fitbit] PurePulse Trackers consistently mis-record heart rates by a very significant margin, particularly during exercise,” the lawsuit alleges. “Far from ‘counting every beat,’ the PurePulse Trackers do not and cannot consistently and accurately record wearers’ heart rates during the intense physical activity for which Fitbit expressly markets them.”