I don’t think we take competition serious enough. I don’t think we fully understand how important digital transformation is, and the far-reaching economic implications of not competing effectively. In 2014 in a discussion about the struggling Finnish economy, Mr Stubb, the former prime minister of Finland, told a newspaper, «Steve Jobs took our [country’s] jobs.» His words describe the severe impact of not competing effectively on a nation’s economy. In a global market innovation and competition from the other side of the world can powerfully and rapidly impact the local economy for good or bad.