Guest blog by Joe Manna
Senior Content Strategist at Infusionsoft

There are few words that sound like nails on the chalkboard to a small business owner such as “CRM” (customer relationship management).

At its core, a CRM tool is a database that contains customer and prospect (lead-generation) information. CRMs can range from basic contact managers, all the way up to a sophisticated tool for operating a business.

Yesterday’s CRMs were often installed and hosted “on-site,” and today’s CRM solutions are often hosted through a third-party. Salespeople are often the primary beneficiaries of a CRM, in addition to people who function in a marketing role for a company.

Though the name might be boring, I want to share several reasons why more entrepreneurs are using a CRM tool within their businesses to get organised and thrive.

1. CRM is for “closers.” Salespeople love to stay in touch with their …