Taking the alignment of the CMO and CIO beyond strategy into IT Cost Optimization. Without operational excellence and cost optimization—specifically technology asset optimization, whether IT assets or marketing technology assets—cost pressures could limit funding for innovation.
With CMOs driving new investments in technology infrastructure, CIOs have new challenges in ensuring that IT costs are transparent, usage is metered and tracked, and savings are applied to fund increasing innovation, regardless of where the technology spend originates. Those organizations where CMOs and CIOs are «business-first» and aligned are strategically ready to outpace their competition. Funding potential innovation during a time of continued cost pressure is, however, a non-trivial challenge.