Monetizing the cloud is fast becoming a hot area of interest for everyone. Rightfully so, perhaps because we have come along in our evolution as cloud technologists and are now able to see more than just being able to make things work on the cloud. It’s time now to derive maximum value from the cloud and the need for any vendor is to generate revenue. What are the rules of monetization and how do we even get started? Let’s look at three things that essentially make up a monetization framework.