Object storage is the new storage paradigm that was specifically designed for massive volumes of unstructured data. Object Storage platforms are revolutionary in that they are designed to scale beyond petabytes and they don’t need a file system. Instead, the applications can talk to the storage directly through a REST API. But this is also the weakness of the concept, and the main argument of critics: it might take a long time for object storage to really break through as it depends on the applications. Advocates like to use the Amazon S3 success story and believe companies should implement object storage now to increase efficiency, scalability etc.
Big Data is no longer restricted to analytics projects, several kinds of Big Data are now identified. Big Unstructured Data is getting particularly much attention today because of the growth predictions about unstructured data. Object storage is pushed forward as the only viable long-term solution for many Big Unstructured Data projects (Media and Entertainment, Life Sciences, the Aerospace industry, etc.).