With the explosion of SaaS and reduced costs of changing applications, organizations have more freedom to choose between products and are no longer bound by the platform stickiness of traditional enterprise software. A new analogy – «platform gravity» – better describes today’s enterprise application market.
As apps vie for customers in the face of diminishing client lock-in, pricing, features, and ecosystems exclusively govern application traction – forcing vendors to innovate faster, listen better, and refocus efforts on users.
In his session at the 13th International Cloud Expo®, Patrick White, CEO at Synata, will discuss best practices for selecting and deploying applications in this world of endless choice and explore how developers can thrive in this new environment.