The world’s largest and most successful private cloud operations are revolutionizing their approach to demand management. These organizations have recognized that while self-service portals are a component in the overall cloud architecture, these tools do not enable demand management. In fact, in many cases the portals and end-user interfaces don’t actually capture anything to do with demand, but instead force the user to enter the capacity «supply» requirements that they think will meet their demands. This is very different. Large enterprises have recognized the need to look beyond immediate requests to also model the «pipeline» of new demands that will be coming down the road. It is only by capturing new immediate requirements, an understanding of the pipeline and what is running in environments that organizations can possibly hope to accurately model demand and properly allocate compute, storage and network resources.