If you run a higher educational institution, your student is your customer. Surprising as it may sound, consider this: the focus of most initiatives in your institute needs to be the student. Starting from attracting them to join your institute, to the way their association with you is managed, you could achieve desired results if you plan your strategy keeping the student in the spotlight.

IT can play an essential role in helping you manage student relations. A Student Relationship Management (SRM) framework can help you forge a better connection with your students, keep you aware of any reasons that could cause dissatisfaction or churning and provides mechanisms to address such situations at the earliest.

Challenges to be addressed by an SRM Solution

Some of the challenges faced by higher educational institutions are:

• Improving student enrolment and retention

• Encouraging a lifelong learning process, including alumni engagement

• Bringing about pricing optimization for education companies to make higher education affordable for the student yet profitable for the provider

• Motivating the creation of educational products and services

• Building and maintaining the brand image across all channels of publicity

• Engaging and retaining staff

Other than the students, it is the faculty who play a very important role in establishing the reputation of an institution, which, in turn, attracts the required students. An efficient 360° SRM system would consider the goals of all the stakeholders and incorporate them in a student-centric manner.

SRM Systems Incorporate Changing Roles and Experiences

All the stakeholders, including students, faculty and administrative personnel go through a range of experiences in association with the institution.Beginning from when they enter the institute as strangers to the sense of belonging them cultivate over time; they would need to be treated differently according to their changing role. A seasoned vendor such as HCL Tech would ensure that these changing roles and functions are also a part of the provided system. This means that any situations that require intervention, such as a dissatisfied student who may be thinking of leaving the institution, would definitely have an addressing mechanism. If the design accounts for all such cases, hardly any scenario would remain truly “unexpected”.

SRM Solutions Harness Social Media

The management bodies of educational institutions would definitely be aware of the reach of social media among students. You can now harness the might of this medium in a positive manner. A service provider like HCL Tech could help you with using a popular platform like Facebook or Twitter to actively engage with an existing and prospective student population. For example, a Facebook page could be a medium used by the institution for such interaction. Social media apps used along with pattern recognition mechanisms may also be used.

Choosing HCL Tech to implement your 360° Student Relationship Management System is an important step, as it ensures that you receive a comprehensive, modern and efficient solution. All the building blocks including the data layer, CRM services, data analytics and social ecosystem, including mobile apps, would beput in place for you. All you need to do is to build on them further and operate them efficiently to ensure the success of your institution’s student relations strategy.

To know more about the topic please read the whitepaper presented by HCL Technologies.