Archivo de la categoría: Saas

Cloud computing, Featured, IaaS, PaaS, Saas

The PaaS Market as We Know it Will Not Die Off

I’ve been hearing a lot about Platform as a Service (PaaS) lately as part of the broader discussion of cloud computing from both customers and in articles across the web. In this post, I’ll describe PaaS, discuss a recent article that came out on the subject, and take a shot at sorting out IaaS, PaaS, and SaaS.

What is PaaS?

First a quick trip down memory lane for me. As an intern in college, one of my tours of duty was through the manufacturing systems department at an automaker. I came to work the first day to find a modest desktop computer loaded with all of the applications I needed to look busy, and a nicely printed sheet with logins to various development systems. My supervisor called the play: “I tell you what I want, you code it up, I’ll take a look at it, and move it to test if it smells ok.” I and ten other ambitious interns were more than happy to spend the summer with what the HR guy called “javaweb.” The next three months went something like this:

Part I: Setup the environment…

  1. SSH to abcweb01dev.company.com, head over to /opt/httpd/conf/httpd.conf, configure AJP to point to the abcapp01 and 02dev.company.com
  2. SSH to abcapp01.dev.company.com, reinstall the Java SDK to the right version, install the proper database JARs, open /opt/tomcat/conf/context.xml with the JDBC connection pool
  3. SSH to abcdb01dev.company.com, create a user and rights for the app server to talk to the web server
  4. Write something simple to test everything out
  5. Debug the environment to make sure everything works

Part II: THEN start coding…

  1. SSH to abcweb01dev.company.com, head over to /var/www/html and work on my HTML login page for starters, other things down the road
  2. SSH to devapp01dev.company.com, head over to /opt/tomcat/webapps/jpdwebapp/servlet, and code up my Java servlet to process my logins
  3. Open another window, login to abcweb01dev and tail –f /var/www/access_log to see new connections being made to the web server
  4. Open another window, login to abcapp01dev and tail –f /opt/tomcat/logs/catalina.out to see debug output from my servlet
  5. Open another window, login to abcdevapp01 and just keep /opt/tomcat/conf/context.xml open
  6. Open another window, login to abcdevapp01 and /opt/tomcat/bin/shutdown.sh; sleep 5; /opt/tomcat/bin/startup.sh (every time I make a change to the servlet)

(Host names and directory names have been changed to protect the innocent)

Setting up the environment was a little frustrating. And I knew that there was more to the story; some basic work, call it Part 0, to get some equipment in the datacenter, the OS installed, and IP addresses assigned. Part I, setting up the environment, is the work you would do to setup a PaaS platform. As a developer, the work in Part I was to enable me and my department to do the job in Part II – and we had a job to do – to get information to the guys in the plants who were actually manufacturing product!

 

So, here’s a rundown:

Part 0: servers, operating systems, patches, IPs… IaaS

Part I: middleware, configuration, basic testing… PaaS

Part II: application development

So, to me, PaaS is all about using the bits and pieces provided by IaaS, configuring them in a usable platform, delivering that platform to a developer so that they can deliver software to the business. And, hopefully the business is better off because of our software. In this case, our software helped the assembly plant identify and reduce “in-system damage” to vehicles – damage to vehicles that happens as a result of the manufacturing process.

Is the PaaS market as we know it dead?

I’ve read articles predicting the demise of PaaS altogether and others just asking the question about its future. There was a recent Networkworld article entitled “Is the PaaS market as we know it dying?” that discussed the subject. The article makes three main points, referring to 451 Research, Gartner, and other sources.

  1. PaaS features are being swallowed up by IaaS providers
  2. The PaaS market has settled down while the IaaS and SaaS markets have exploded
  3. Pure-play PaaS providers may be squeezed from the market by IaaS and SaaS

 

I agree with point #1. The evidence is in Amazon Web Services features like autoscaling, RDS, SQS, etc. These are fantastic features but interfacing to them locks developers in to using AWS as their single IaaS provider. The IaaS market is still very active, and I think there is a lot to come even though AWS is ahead of other providers at this point. IaaS is commodity, and embedding specialized (read: PaaS) features in an otherwise IaaS system is a tool to get customers to stick around.

I disagree with point #2. The PaaS market has not settled down – it hasn’t even started yet! The spotlight has been on IaaS and SaaS because these things are relatively simple to understand, considering the recent boom in server virtualization. SaaS also used to be known as something that was provided by ASPs (Application Service Providers), so many people are already familiar with this. I think PaaS and the concepts are still finding their place.

Also disagree with point #3, the time and opportunity for pure-play PaaS providers is now. IaaS is becoming sorted out, and it is clearly a commodity item. As we highlighted earlier, solutions from PaaS providers can ride on top of IaaS. I think that PaaS will be the key to application portability amongst different IaaS providers – kind of like Java: write once, run on any JVM (kind of). As you might know, portability is one of NIST’s key characteristics of cloud computing.

Portability is key. I think PaaS will remain its own concept apart from IaaS and SaaS and that we’ll see some emergence of PaaS in 2014. Why? PaaS is the key to portable applications — once written to a PaaS platform, it can be deployed on different IaaS platforms. It’s also important to note that AWS is almost always associated with IaaS, but they have started to look a lot like a PaaS provider (I touched on this in a blog earlier this month). An application written to use AWS features like AutoScaling is great, but not very portable. Lastly, the PaaS market is ripe for innovation. Barriers to entry are low as is required startup capital (there is no need to build a datacenter to build a useful PaaS platform).

This is just my opinion on PaaS — I think the next few years will see a growing interest in PaaS, possibly even over IaaS. I’m interested in hearing what you think about PaaS, feel free to leave me a comment here, find me on twitter at @dixonjp90, or reach out to us at socialmedia@greenpages.com

To hear more from John, download his whitepaper on hybrid cloud computing or his ebook on the evolution of the corporate IT department!

 

 

Featured, IaaS, Miscellaneous IT, Networking, Saas, SDDC, Storage, Virtualization

The 2013 Tech Industry – A Year in Review

By Chris Ward, CTO, LogicsOne

As 2013 comes to a close and we begin to look forward to what 2014 will bring, I wanted to take a few minutes to reflect back on the past year.  We’ve been talking a lot about that evil word ‘cloud’ for the past 3 to 4 years, but this year put a couple of other terms up in lights including Software Defined X (Datacenter, Networking, Storage, etc.) and Big Data.  Like ‘cloud,’ these two newer terms can easily mean different things to different people, but put in simple terms, in my opinion, there are some generic definitions which apply in almost all cases.  Software Defined X is essentially the concept of taking any ties to specific vendor hardware out of the equation and providing a central point for configuration, again vendor agnostic, except of course for the vendor providing the Software Defined solution :) .  I define Big Data simply as the ability to find a very specific and small needle of data in an incredibly large haystack within a reasonably short amount of time. I see both of these technologies becoming more widely adopted in short order with Big Data technologies already well on the way. 

As for our friend ‘the cloud,’ 2013 did see a good amount of growth in consumption of cloud services, specifically in the areas of Software as a Service (SaaS) and Infrastructure as a Service (IaaS).  IT has adopted a ‘virtualization first’ strategy over the past 3 to 4 years when it comes to bringing any new workloads into the datacenter.  I anticipate we’ll begin to see a ‘SaaS first’ approach being adopted in short order if it is not out there already.  However, I can’t necessarily say the same on the IaaS side so far as ‘IaaS first’ goes.  While IaaS is a great solution for elastic computing, I still see most usage confined to the application development or super large scale out application (Netflix) type use cases.  The mass adoption of IaaS for simply forklifting existing workloads out of the private datacenter and into the public cloud simply hasn’t happened.  Why?? My opinion is for traditional applications neither the cost nor operational model make sense, yet. 

In relation to ‘cloud,’ I did see a lot of adoption of advanced automation, orchestration, and management tools and thus an uptick in ‘private clouds.’  There are some fantastic tools now available both commercially and open source, and I absolutely expect to see this adoption trend to continue, especially in the Enterprise space.  Datacenters, which have a vast amount of change occurring whether in production or test/dev, can greatly benefit from these solutions. However, this comes with a word of caution – just because you can doesn’t mean you should.  I say this because I have seen several instances where customers have wanted to automate literally everything in their environments. While that may sound good on the surface, I don’t believe it’s always the right thing to do.  There are times still where a human touch remains the best way to go. 

As always, there were some big time announcements from major players in the industry. Here are some posts we did with news and updates summaries from VMworld, VMware Partner Exchange, EMC World, Cisco Live and Citrix Synergy. Here’s an additional video from September where Lou Rossi, our VP, Technical Services, explains some new Cisco product announcements. We also hosted a webinar (which you can download here) about VMware’s Horizon Suite as well as a webinar on our own Cloud Management as a Service Offering

The past few years have seen various predictions relating to the unsustainability of Moore’s Law which states that processors will double in computing power every 18-24 months and 2013 was no exception.  The latest prediction is that by 2020 we’ll reach the 7nm mark and Moore’s Law will no longer be a logarithmic function.  The interesting part is that this prediction is not based on technical limitations but rather economic ones in that getting below that 7nm mark will be extremely expensive from a manufacturing perspective and, hey, 64k of RAM is all anyone will ever need right?  :)

Probably the biggest news of 2013 was the revelation that the National Security Agency (NSA) had undertaken a massive program and seemed to be capturing every packet of data coming in or out of the US across the Internet.   I won’t get into any political discussion here, but suffice it to say this is probably the largest example of ‘big data’ that exists currently.  This also has large potential ramifications for public cloud adoption as security and data integrity have been 2 of the major roadblocks to adoption so it certainly doesn’t help that customers may now be concerned about the NSA eavesdropping on everything going on within the public datacenters.  It is estimated that public cloud providers may lose as much as $22-35B over the next 3 years as a result of customers slowing adoption due to this.  The only good news in this, at least for now, is it’s very doubtful that the NSA or anyone else on the planet has the means to actual mine anywhere close to 100% of the data they are capturing.  However, like anything else, it’s probably only a matter of time.

What do you think the biggest news/advancements of 2013 were?  I would be interested in your thoughts as well.

Register for our upcoming webinar on December 19th to learn how you can free up your IT team to be working on more strategic projects (while cutting costs!).

 

 

Cloud computing, cloud management, Featured, hybrid cloud, IT Management, Journey to the Cloud, Saas

Cloud Spending Will Increase 1 Billion% by 2014

By Ben Stephenson, Journey to the Cloud

It seems like every week a new study comes out analyzing cloud computing growth. Whether it’s that Public Cloud Services Spending will reach $47.4B in 2013, Global SaaS spending projected to grow from $13.5B in 2011 to $32.8B in 2016, the public cloud services market is forecast to grow 18.5 percent in 2013, or cloud spending at Dunder Mifflin will increase 200% by 2020, the indication is that cloud adoption and spending are on the rise. But how is that relevant to you?

Does it matter to the everyday CIO that cloud spending at midsized companies west of the Mississippi is going to increase by 15% over the next 3 years? The relevant question isn’t how much will cloud adoption and spending increase, but why will it do so? It’s the “why” that matters to the business. If you understand the why, it becomes easier to put context around the statistics coming out of these studies. It comes down to a shift in the industry – a shift in the economics of how a modern day business operates. This shift revolves around the way IT services are being delivered.

To figure out where the industry is going, and why spending and adoption are increasing, you need to look at where the industry has come from. The shift from on-premise IT to public cloud began with SaaS based technologies. Companies like Salesforce.com realized that organizations were wasting a lot of time and money buying and deploying hardware for their CRM solutions. Why not use the internet to be able to allow organizations to pay a subscription fee instead of owning their entire infrastructure? This, however, was not true cloud computing. Next came IaaS with Amazon’s EC3 initiative. Essentially, Amazon realized it had excess compute capacity and decided to rent it out to people who needed the extra space. IaaS put an enormous amount of pressure on corporate IT because App Dev. teams no longer had to wait weeks or months to test and deploy environments. Instead, they could start up right away and become much more efficient. Finally, PaaS came about with initiatives such as Microsoft Azure.

{Free ebook: The Evolution of Your Corporate IT Department}

The old IT paradigm, or a private cloud environment, consists of organizations buying hardware and software and keeping it in their datacenter behind their own firewalls. While a private cloud environment doesn’t need to be fully virtualized, it does need to be automated and very few organizations are actually operating in a true private cloud environment. Ideally, a true private cloud environment is supposed to let internal IT compete with public cloud providers by providing a similar amount of speed and agility that a public cloud allows. While the industry is starting to shift towards public cloud, the private cloud is not going away. Public cloud will not be the only way to operate IT, or even the majority of the way, for a long time. This brings us to the hybrid cloud computing model; the direct result of this shift. Hybrid cloud is the combination of private and public cloud architectures. It’s about the ability to be able to seamlessly transition workloads between private and public, or, in other words, moving on-premise workloads to rented platforms where you don’t own anything in order to leverage services.

So why are companies shifting towards a hybrid cloud model? It all comes down to velocity, agility, efficiency, and elasticity. IT delivery methodology is no longer a technology discussion, but, rather, it’s become a business discussion. CIOs and CFOs are starting to scratch their heads wondering why so much money is being put towards purchasing hardware and software when all they are reading about is cloud this and cloud that.

{Free Whitepaper: Revolutionizing the Way Organizations Manage Hybrid Cloud Environments}

The spending and adoption rates of cloud computing are increasing because the shift in the industry is no longer just talk – it’s real and it’s here now. The bottom line? We’re past hypothetical discussions. There is a major shift in the industry that business decision makers need to be taking seriously. If you’re not modernizing your IT operations by moving towards a hybrid cloud model, you’re going to be missing out on the agility and cost savings that can give your organization a substantial competitive advantage.  This is why cloud adoption and spending are on the rise. This is why you’re seeing a new study every month on the topic.

Hewlett-Packard, HP Cloud Services, Information technology management, OpenStack, Partnerships, PZFlex, Saas, Tools, Weidlinger Associates

Weidlinger Launches PZFlexCloud 3D Virtual-Prototyping SaaS Using CliQr Technologies CloudCenter, HP Cloud

Weidlinger Associates, Inc., the developer of PZFlex, a 3D virtual-prototyping and wave-propagation analysis software, and CliQr Technologies announced the launch of PZFlexCloud on CliQr’s CloudCenter platform. PZFlexCloud extends the market reach and performance of PZFlex’s engineering software by exploiting the power, elasticity, and ubiquity of the cloud. Running on HP Cloud Services, HP’s public cloud, PZFlexCloud is offered as a professional service as well as an additional feature of the full PZFlex solution suite.

“Cloud computing’s almost infinite on-demand resources, with its utility billing model, combined with our PZFlex finite element analysis [FEA] software as a service, is a game changer for the scientific and engineering communities,” said Dr. Robert Banks, PZFlex director and senior associate at the Mountain View, California, office of global engineering firm Weidlinger Associates. “PZFlexCloud represents a step change in the way high-fidelity FEA solutions can be accessed by a broad set of users, from large enterprises to innovative departments and individuals.”

By taking advantage of the power and elasticity of cloud computing, PZFlexCloud will permit experienced users to realize unprecedented performance and flexibility of use. An accurate multi-run 3D simulation for piezoelectric and wave propagation analysis that traditionally took 32 days was recently completed with the CliQr platform and PZFlexCloud in just 14 hours, allowing for more test iterations and shorter analysis times. PZFlexCloud also makes advanced FEA available to a broader market. With CliQr and PZFlexCloud, new users who have had to compromise on functionality can now use the PZFlex suite on a pay-as-you-go basis without the costs and complexities of building and maintaining capital-intensive physical computing resources.

Dr. Banks added, “PZFlexCloud eliminates the longstanding trade-offs between advanced speed, functionality, and approachable economics. Customers can get simplified access and high-performance use of the PZFlex solution without having to design, build, or maintain their own information-technology infrastructure.”

Contributing to PZFlexCloud’s success, the CliQr Technologies CloudCenter platform simplifies the migration and runtime management of the PZFlex software suite without requiring any modification of the leading FEA software. With CliQr’s CloudCenter, PZFlex was able to benchmark the price and performance of their application across all possible cloud environments and determine where their offering could deliver the best value for their customers. Running on HP Cloud Services, PZFlexCloud makes it easy, powerful, and secure to perform complex FEA on the cloud.

“CliQr shares Weidlinger’s value and vision to make the most sophisticated cloud solutions approachable and manageable by the broadest user base,” said Gaurav Manglik, CEO and co-founder of CliQr Technologies. “CliQr understands that software vendors want to take advantage of the cloud while protecting the time and investments they have already made in their core offerings. CliQr provides a complete platform for businesses like Weidlinger and their PZFlex offering, looking for an integrated approach to commercially use the cloud and maintain the ability to flexibly adapt to future changes in the cloud-computing landscape.”

“Scientific and engineering communities are looking for ways to access 3D virtual-prototyping solutions without having to build and maintain their own physical infrastructure,” said Dan Baigent, senior director, Business Development, Cloud Services, HP. “Running on HP Cloud Services, PZFlexCloud provides users with the ability to access PZFlex in the cloud in one click, which leads to much shorter analysis time at much lower cost.”

ActivIdentity, Authentication, CAM 2.0, compliance, Saas, Single sign-on, Web application security

SaaSID Releases CAM 2.0, Adding Audit Dashboard for Security, Compliance

Web application security provider, SaaSID, has launched Cloud Application Manager 2.0 (CAM), the latest version of its browser-based authentication, management and auditing solution. CAM 2.0’s comprehensive audit report is now displayed in CAM Analytics, an intuitive dashboard that provides clear visibility of Web application use throughout an organization. The new software simplifies administration of authentication, feature controls and password management to help CIOs comply with data security regulations, standards and internal policies, by making it easier to govern, monitor and audit every user interaction with Web applications.

CAM 2.0’s comprehensive suite of dashboards in CAM Analytics provide at-a-glance graphics, showing managers exactly how employees are interacting with Web applications and associated corporate data, regardless of whether employees are working on company workstations or personally-owned computing devices. Detailed analytics provide managers with a complete overview of Web application use and the ability to drill down into reports for additional information. Activities such as exporting customer lists, or attaching sensitive files to Webmail, are tracked and clearly displayed for compliance. A range of graphic elements show social media activity and interactions with corporate applications, providing managers with complete visibility of departmental and individual use of Web applications.

CAM 2.0 users can now be authenticated and logged into Web applications from the SaaSID server. This server-side authentication improves security by ensuring that log-in credentials are protected from malware that might be present on an unsecured device. Users do not know their login details, so they cannot write them down, share them, or access managed applications from unprotected devices. Once CAM 2.0 has authenticated a user, the session is handed to the device and the user works with the application as normal.

Additional new features within CAM 2.0 include:

  • The new Restriction Learning feature which allows in-house IT staff to apply their own restrictions to application features. The simple GUI allows administrators to test the effect of restrictions prior to implementation.
  • Support for more two factor authentication solutions, including offerings from RSA, Vasco and ActivIdentity.
  • The new Password Wizard which learns the workflow for Web application authentication processes, enabling automated password resets. Organisations can use this new feature to change passwords at chosen intervals and to enforce strong password security for all Web applications managed by CAM 2.0: saving administration time and support costs, without impeding productivity.

CAM is a browser extension that goes beyond single sign-on (SSO) by enabling IT staff to manage Web application features according to employee roles. CAM assists organisations in maintaining security and compliance when they adopt Web applications and implement bring your own device (BYOD) programmes, by creating a comprehensive audit trail of all employee interactions with these Web applications.

To request a free trial or a demo of SaaSID’s CAM 2.0, see www.saasid.com.

Cloud computing, Featured, hybrid cloud, Private Cloud, Saas

The Cloud is Dead! Long Live the Cloud! Twitter Chat Recap

Last week, Cloud Commons hosted a Twitter Chat on the end of Cloud Computing. If you’re not familiar with a tweetchat, they are discussions hosted on Twitter where people can join at a specific time by following a certain hashtag. The Cloud Commons tweetchats usually have around ten panelists and have been kicked off with a few thought-provoking questions. The participants then respond and share ideas in real time. The discussion is focused enough to be useful – 1 hour session, responses limited to 140 characters, but large enough to capture different perspectives.

This week’s tweetchat began with several questions:

  1. Adoption rates are rising for private cloud. Is this a stepping stone to hybrid/public cloud?
  2. What needs to happen before enterprises start to fully embrace cloud computing?
  3. What does the future model for enterprise cloud adoption look like?
  4. What should CSPs be doing more of to meet the needs of the enterprise?
  5. What needs to happen so that cloud becomes so ubiquitous that it’ll no longer be referred to as cloud? When will it happen?

The first question, “Is private cloud a stepping stone to hybrid/public cloud?” drew approximately 32 tweets. From the transcript, it appears as though participants in the marketplace are improving their understanding of cloud computing in terms of service and delivery models (private, public, hybrid, IaaS, PaaS, SaaS). The popular viewpoint was that private cloud is not exactly a stepping stone to hybrid/public cloud. A few tweets took the position that private cloud is seen as an alternate path to hybrid/public cloud. Many tweets indicated that IT departments want to retain tight control of their environment. Interesting tweet… “private cloud does not necessarily mean on-premises.” More on this later.

47 tweets in response to the second question, “What needs to happen before enterprises start to fully embrace cloud computing?” Overwhelmingly, the responses in this part of the chat were filled with terms like “services led,” “business value,” “SLA,” and “reduce FUD.” The responses to question 1 covered some territory here as well – enterprises will fully embrace cloud computing if and when they agree to give up some control of their infrastructure. There was an interesting tweet that mentioned transparency – “…it’s not always about control, as it is transparency.” We would argue that transparency is not needed here. To me, full transparency would require that the business is able to access minute detail about infrastructure, such as the amount of RAM installed on the application server that runs their slice of CRM at Salesforce.com. The business should be hidden from this kind of detail. Abstraction plays heavily here. So, we don’t need transparency as much as we need subtraction. What is an important concept that provides abstraction? You guessed it, Service Level Management. The GreenPages view is that processes need to improve before enterprises start to fully embrace cloud computing. See my earlier post, “What Should I Do about Cloud?” that goes in to much more detail on this topic.

I count about the same number of tweets in response to question 3 as I do question 2. Question 3 was a little more open-ended, so a critical mass of ideas never really took shape. The GreenPages’ view is that cloud computing will evolve to look like modern supply chains that can be seen in other industries, such as manufacturing. Enterprises may purchase IT Services from a SaaS provider, Salesforce.com for example. Salesforce.com may purchase its platform from another PaaS provider. That PaaS provider may purchase its basic infrastructure from an IaaS provider. Some value is added at each level, as the IaaS provider becomes more experienced in providing only infrastructure. The PaaS provider has an extremely robust platform for providing only a platform. The SaaS provider may ultimately become an expert at assembling and marketing these components into a service that provides value for the enterprise that ultimately consumes it. Compare this to the supply chain that auto manufacturers leverage to assemble a vehicle. In the early days of manufacturing, some companies produced every part of a vehicle, and assembled it into a finished product. I can think of one prominent example where the work to assemble a finished automobile took place in a single factory around the River Rouge in Detroit. Fast forward to present day, and you’ll be hard pressed to find an auto manufacturer who produces their own windshield glass. Or brake pads. Or smelts their own aluminum. The supply chain has specialized. Auto manufacturers design, assemble, and market finished vehicles. That’s about it. Cloud computing could bring the same specialization to IT.

Most tweets in response to question 4 were clearly around Service Level Management and SLAs, mitigating unknowns in security, and avoiding vendor lock-in. We agree, and think that a standard will emerge to define IT services in a single, consistent format. Kind of like OVF, the Open Virtual Machine Format, for virtualization. I can see an extension to OVF that defines a service’s uptime requirements, maximum ping time to a database server, etc. Such a standard would promote portability of IT Services.

Question 5 really went back to the topics discussed in question 3. When will enterprises embrace cloud? When will cloud computing become ubiquitous?

Right now, Corporate IT and The Business are two individuals living in a virtual “company town.” What I mean is that customers, (the business) are forced to purchase their services from the company store (corporate IT). GreenPages’ view is that there is a market for IT services and that emergence of cloud computing will serve to broaden this market. We recommend that organizations understand the value and costs of providing their own IT services in order to participate in the market – just like the business does. Overall, another insightful chat with some intelligent people!

Marketing, Parallels Automation, Saas, service provider, Small Businesses, Software as a service

Parallels Automation 5.4 Launches, Delivering Enterprise-Grade Hosted PBX, Microsoft® Lync and Microsoft® Hosted Exchange Capabilities

 

Additional features, including the new Parallels Web Presence Builder, are specifically designed for service providers to meet the growing demand for cloud services by small and medium businesses (SMBs)

 

We are excited to announce the general availability of Parallels Automation 5.4, the latest version of the most comprehensive hosting and cloud services delivery system used by hundreds of service providers worldwide, from the world’s largest telecom operators to top hosters and providers of vertical solutions. 

 

Among the new cloud service delivery capabilities in Parallels Automation 5.4 is a suite of communications and collaboration features, including a full-featured virtual PBX enablement solution for delivering hosted BroadSoft BroadWorks PBX and hosted Microsoft® Lync™ services. These features are designed specifically to meet the growing demands of small and medium businesses (SMBs) for hosted PBX and other cloud applications. According to Parallels SMB Cloud Insights™, the market for hosted communications and collaboration services experienced a 75% year-over-year growth in 2012, reaching $2.5B and is expected to carry a 35% CAGR through 2014.

 

The new hosted communications and collaboration capabilities in Parallels Automation 5.4 enables hosters of any size to launch much needed hosted PBX services, bundled with business email, instant messaging and other services.  These services are suited to meet the communications needs of SMBs, whether they are replacing a legacy PBX system or moving to their very first PBX service. Parallels has also simplified the deployment of these services by partnering with best-in-breed providers to add flexibility and enhanced capabilities.  Hosters can choose to integrate these services with their own BroadSoft Broadworks solution, or use wholesale services enabled by preferred partners Apptix, Alteva and Sipcom.  

 

In addition, Parallels Automation 5.4 delivers hosted Microsoft Lync services, appealing to the 178 million employees of SMBs worldwide who seek to leverage cloud-based messaging, collaboration and unified communications across desktops, laptops and mobile devices. Microsoft Lync also includes built-in web and call conferencing support and is a natural upsell to those SMBs already utilizing Microsoft Exchange, either on-premises or in a hosted environment. Parallels Automation 5.4 also provides billing automation and provisioning of this and other hosted Microsoft services, while enabling additional application integration of other hosted third-party applications from leading ISVs.

 

“Parallels Automation continues to be a competitive differentiator for Apptix and a key reason why blue chip channel partners are turning to Apptix to drive their cloud success,” said Joy Nemitz, Chief Marketing Officer, Apptix. “It provides a single platform for provisioning, management, and billing of all of our Cloud services and allows us to beat our competitors to market with new services and capabilities into the market – such as Microsoft Lync.”

 

“Parallels Automation continues to be the platform of choice for service providers seeking to profit from the rapidly-growing opportunity for delivering cloud services to SMBs,” said Jack Zubarev, President of Parallels. “With the addition of hosted PBX, and Microsoft Lync, Parallels Automation is delivering even more opportunities for service providers to meet the diverse needs of SMBs.”

 

In addition to the Hosted PBX and Microsoft Lync capabilities, Parallels Automation 5.4 also delivers number of enhancements, including:

 

  • • Updated Control Panel – Parallels Automation has an entirely refreshed end-user control panel. Many scenarios have been optimized based on customer input and the look and feel has been unified with Parallels Plesk Panel to offer a common interface throughout all Parallels control panels. These and other new self-service features make Parallels Automation more efficient for both the service provider and their end-user customers.

 

  • • New Parallels Web Presence Builder – As the worldwide market for Web presence is expected to grow to $12.6 billion by 20141, hosters continue to seek ways to capitalize on this growing market, to differentiate their offers and grow their service revenue. The new Parallels Web Presence Builder features prebuilt site templates with customized text for more than 75 different industries – enabling SMBs to set up a complete, professional-looking website in record time.  Parallels Web Presence Builder also enables users to easily customize website content, integrate it with Facebook, and let visitors share content on popular social networks such as Twitter and LinkedIn.

 

  • • Parallels Windows Provisioning Engine (WPE) – As Microsoft has wound down its Hosted Messaging and Collaboration (HMC) solution, service providers will have to find a new platform to deliver hosted and syndicated Microsoft Exchange and other tools. Parallels Automation 5.4 is a leading Microsoft-certified solution that allows service providers to migrate their customers from HMC to future hosted e-mail and other applications.  This includes Hosted Exchange 2010 SP2 services via Parallels WPE, which enables the migration from older Exchange versions.

 

 

The market continues to take notice of Parallels momentum. In a recently published report, technology industry research firm IDC states, “Given Parallels’ current base of 5,000 partners/customers in the SMB IT channel (hosting providers, resellers, and integrators) and market penetration of the Parallels Plesk Panel product (50% market share in the control panel segment), IDC believes that the company is well positioned to establish an up-the-stack presence in the service delivery/enablement platforms of SMB cloud IT supply chain participants.”2 The full IDC report is available for download from Parallels Web site at: http://bit.ly/yt6kg7

 

For more information on Parallels Automation, visit: http://www.parallels.com/products/automation/

 

 

1 Parallels SMB Cloud Insights, 2012

2 IDC, Parallels Private Vendor Watchlist Profile: Helping Service Providers Compete in the Cloud, doc #233149, Feb. 2012


APS, APS Partners, Cloud Services, Events, Marketing, Parallels Automation, Saas, service provider, Small Businesses, Software as a service, Webinar

APS and SaaS Webinar for Service Providers featuring Solgari, Ecwid, VMWare and Quest

 

Our recent case study describes how leading Hong Kong hosting service provider, Pacificnet Hosting Limited (PacHosting), used Parallels Application Packaging Standard (APS) to broaden its portfolio and reduce time-to-market for new services. With APS, PacHosting was able to create new revenue opportunities in the Software-as-a-Service (SaaS) space and rapidly ramp-up services. We have arranged for some leaders in the SaaS field to explain how your business can profit like PacHosting by offering the most in-demand applications to small and medium business customers. This is a great opportunity for service providers to learn how to easily market and sell high-demand commercial applications and services, and how Parallels can help providers of any size be successful in increasing ARPU and reducing customer churn.

 

This month’s scheduled presentations include:

 

Solgari – Discover the fantastic opportunity to provide Solgari Hosted PBX & Voice Services to your business customers

Ecwid – Find out how you can grow your ecommerce base with our 100% AJAX widget shopping cart

VMware – Learn how Zimbra Collaboration Server allows you to offer an advanced enterprise email & calendaring solution at a low TCO

Quest – Discover the many benefits of Quest’s OnDemand Migration for Email

 

Webinar starts Tuesday, May 8, 2012 at 8am PDT. Don’t miss it – Register now!

Cloud computing, Cloud Services, News Round-Up, Saas, Small Businesses, SMB, Software as a service

News Round-Up 5/5/2012: What Makes the Cloud Cool, Feds in the Cloud, 10 Things Your Cloud Contract Needs

 

There have been some exciting announcements and fascinating news articles recently regarding cloud services and service providers. Every week we will round up the most interesting topics from around the globe and consolidate them into a weekly summary.

 

Cloud Computing Gains in Federal Government

The Federal Government is warming to the speed, agility and functionality of cloud computing.

 

State companies helping Army with cloud computing

The U.S. Army has turned to cloud computing, and to Wisconsin companies, to improve its intelligence gathering in Afghanistan.

 

Saas Offering Provides Detailed Analysis of Your Software Portfolio

Are you faced with the need to do a software portfolio analysis but find the prospect daunting given the scattered nature of your operation? A new SaaS-based offering might fit the bill.

 

SaaS Business Apps Drive SMB Cloud Computing Adoption

Lots of small and medium businesses have discovered the benefits of software-as-a-service. These SaaS applications are driving cloud adoption among SMBs. 

 

Here’s What Makes The Cloud So Cool

Mike Pearl from PriceWaterhouseCooper provides a useful plan of attack for business adoption of cloud computing.

 

10 Things You Just Gotta Have in Your Cloud Contract

CFO’s guide to the wild and wooly world of cloud services in which contracts are mutable, companies come and go, and politics a continent away could materially impact your business.

 

 

Also in the news: