KXEN today announced the launch of Predictive Offers on salesforce.com’s AppExchange, empowering businesses to connect with customers, partners and employees in entirely new ways. Now, predictive analytics, which traditionally has only been available on-premise to large B2C companies with dedicated teams of data scientists, is available to salesforce.com customers of all sizes. Predictive Offers takes all the rich CRM and social profile data residing in Salesforce to deliver personalized offer recommendations.

In contrast to rule-based offer systems which are complicated to setup and maintain and often are based on intuition or outdated analysis, a predictive model-based next best activity solution learns by itself, analyzing all available information to create a mathematically optimal score.

Built on the Salesforce Platform, the world’s leading cloud platform for social and mobile business apps, Predictive Offers is currently available on the AppExchange.

“We are bringing the power of predictive analytics to Salesforce, where in the past, only large companies with dedicated resources could benefit from this level of analytic sophistication,” said John Ball, CEO of KXEN. “Predictive Offers™ simplifies the next best activity process so that customer service agents in every company can make the right offer to the right customer at the right time.”

“Personalizing customer conversations in real-time is essential to accelerate success in the cloud,” said Alex Bard, senior vice president, Service Cloud, salesforce.com. “By harnessing the massive amounts of customer and social data in Salesforce, KXEN is leveraging the power of the Salesforce Platform to provide customers with the right tools – such as real-time next best activity solutions – to drive their transformation into customer companies.”

With KXEN’s cloud-based Predictive Offers, there is no complicated setup, no need to manually define what makes a good offer and no prior analytical knowledge required. Salesforce users simply install the application, add an offer, and the solution instantly starts learning. Offer models are uniquely built for each Salesforce customer, automatically, using both native and custom fields.

Key Features of Predictive Offers:

• Packaged with the Salesforce Service Cloud
• Service Cloud Console agent recommendation
• Add multiple offers or promotions in clicks
• Custom offer models for every org’s unique data
• Simplified rule-based constraints
• Offer call scripts
• Offer tracking and history
• Asset creation for accepted offers
• Continuous self-learning
• Brain-dead easy administration
• Out-of-the-box dashboards and reports